Facebook is postponing the release of video advertisements that automatically play in News Feed, according to Ad Age.
The social network wants to release the specialized units alongside new social-networking features and is now targeting an unofficial mid-October launch date, Ad Age reported, citing a source familiar with the product.
Fifteen-second video ads that auto-play in the Facebook feed have been rumored since late last year and were supposedly on track for a June or July release. In April, Ad Age reported that the social network was shopping around the units for a price tag upwards of $1 million for a day-long run.
A Facebook spokesperson told CNET, "no comment."
For now, though, it appears as if your News Feed is safe from these highly intrusive, TV-like ads.