Gaming company Electronic Arts has come out with something totally new -- a free music and photo social networking app called Vue.
No, it's not a social network focused game. It's simply a social network.
The question is -- why did a gaming company create a social networking app? It's not yet entirely clear. According to Venture Beat, it is a "low-budget exploratory project" started by EA Partners group.
EA is in the middle of a leadership transition after the company's CEO John Riccitiello resigned from his position at the company last month. "We have mutually agreed that this is the right time for a leadership transition," EA executive chairman Larry Probst said at the time of Riccitiello's resignation. It's unclear if Riccitiello had much to do with the creation of Vue.
CNET contacted EA for more information on Vue and we'll update the story when we hear back.