What does 1 billion monthly YouTube users signify? It means that nearly one out of every two people on the Internet worldwide goes to YouTube.
That's a serious amount of people.
Google's video hosting service announced today that for the first time, it's driving these colossal numbers -- more than a billion unique users on the site, every month.
"If YouTube were a country, we'd be the third largest in the world after China and India," YouTube wrote in a blog post today. "Our monthly viewership is the equivalent of roughly 10 Super Bowl audiences."
Not bad for a company that's just eight years old. It's not only viewers who are prodigiously using the service, but content creators are also creating videos at a growing rate. According to YouTube, thousands of channels have been created and every single one of the Ad Age top 100 brands have run advertising campaigns on the site.
A lot of what's powering this growth is the new generation of multiscreen viewers, or what market research firm Nielsen calls "Generation C." According to new numbers by the firm, the number of Generation C viewers who watch YouTube on their smartphones is now equal to those who tune in on their PCs.
"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," Google's advertising research director Gunnard Johnson wrote in a blog post today. "This generation is defined by the Internet, mobile, and social -- consuming content when and where they want."