Following suit with other major holiday shopping days, Christmas Day also saw a jump in online traffic this year.
According to marketing firm Experian, the top 500 U.S. retail sites had 27 percent more online traffic on this year's Christmas Day compared with last year. A total of 115.5 million people in the U.S. visited sites like Target, BestBuy, Sears, and Apple's online store.
Looking at the past seven-week period, online retail traffic went up 10 percent over 2011, and each major shopping holiday had traffic increases this year, according to Experian. Thanksgiving had a 6 percent increase, while Black Friday had a 7 percent jump, and Cyber Monday went up 11 percent.
According to Experian, many of these shoppers were searching for tech gifts -- tablets topped the charts as the No. 1 most searched-for product. The marketer tracked traffic from Christmas Eve to Christmas Day and saw that visits to Apple's iTunes store increased by 193 percent, while the store on Apple's Web site saw a 155 percent increase. The top product search terms people queried were iPod Nano, iPad Mini, and iPad 4. For Amazon, the top product search terms were Amazon Kindle, Kindle Fire, and Kindle.