Autoplay video ads may be coming to Facebook's news feed within the next six months, according to AdAge.
These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to AdAge, the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.
Facebook's goal is to attract advertisers that would normally buy TV ads, according to AdAge. The social network already has video ads on the site's sidebar and news feed but they don't have autoplay and don't expand. And, advertisers hadn't really started using the feature until fairly recently.
This news of Facebook's enhanced video ads comes on the heels of LinkedIn embarking on its own video-ad platform. The professional networking site rolled out global video advertising in October, which lets advertisers use their YouTube or other videos to promote their brands.
When contacted by CNET, Facebook said it had no comment on video ads at this time.