The company today introduced shortcut badges, icons that link to a brand's Instagram profile. Businesses can place the icons on a brand's Web site or blog, encouraging one-click access to profiles, which gives businesses a different way to show off their goods and promotions.
According to Facebook, which owns Instagram, merchants frequently request this feature. It's a reflection of Facebook's agenda to focus more on revenue by catering to brands. Badges are designed to help brands bring customers to profile pages and drive up traffic to the Instagram site. This, in turn, introduces more consumers to Instagram, which may then mean more Instagram users.