After finally letting users onto the site without an invite, Pinterest is now getting serious about mobile.
"Our goal has never been to get you in front of the computer transfixed for hours and hours on end," Pinterest co-founder Ben Silbermann said at the event, according to AllThingsD, "it's to get you offline."
Taking the site mobile seems like it would get users away from the desk and encourage them to interact more with the world, especially since one of the new app features is the ability to pin with the device's camera.
The iPad app was also designed specifically for the device, according to AllThingsD. It includes a Pinterest-specific browser, which features a pop-up display of what people from around the Web are pinning.
Also, Pinterest is not leaving the iPhone behind, the company has revamped that app too (which originally debuted last year).
Here's a screenshot of the iPad app: