Indie music and the Associated Press -- it's an odd couple, all right. But the AP is launching a new effort aimed at letting its subscribers use contemporary music as soundtracks or background.
Those who use the AP's photo library will now have access to original music via an agreement with Audiosocket, the two companies announced. AP Images, AP's photo licensing unit, will let customers download music for use in creative projects using the digital music licensing company's platform.
Audiosocket President Jenn Miller said the partnership allows content producers to use music that is contemporary and original, while allowing artists to expose their music to a global audience. The company, which provides music for the video service Vimeo in a similar fashon, has a library of more than 40,000 tracks and scouts for up-and-comping bands and artists. The company also has tracks that are in a more classical style for those who want a more traditional soundtrack, but Audiosocket's main focus is nurturing those who are trying to make it in the business.
"This is an inspirational product that really has a cool story at the end of the day," Miller told CNET in an interview. "It's not just a stock library... these artists are out there touring and really building their careers."
While Vimeo built its platform using Audiosocket's APIs, the Associated Press is actually using Audiosocket's platform. This will be the music company's biggest launch to date. Miller said she was in talks with AP for about a year, but the news organization may have been waiting to see how Audiosocket performed with Vimeo.
"I think it shows just the confidence that they have in our scalability as far as the technology is concerned," Miller said.
The AP is hoping the Audiosocket partnership will keep its customers in-house when they need music for projects.
"There is wide demand in online publishing for music to accompany photos and videos, and many customers don't know where to find, choose and license music easily," Fernando Ferre, AP's vice president, said in a statement. "By bringing a simple-to-use music licensing offering to our customers, combined with our extensive catalog of editorial, creative, microstock photos and video, we are able to extend our value as a one-stop shop for all of our customers' needs with our relationship with Audiosocket."