When the Internet Corporation for Assigned Names and Numbers decided to expand the domain landscape -- letting brands and anyone else with the money apply for the rights to own and run .anything -- it did so to create competition in a world of expanding demand.
And competition is what it's getting. That's clear now that ICANN has revealed who's going after what domain extensions and where there are competing applications.
The basics, according to ICANN and some data crunching from Melbourne IT Digital Brand Services:
The big collision among the applicants: Amazon vs. Google. Google is going after 101 new domain extensions -- not just names like .Youtube, but odd ones like .Dog. And Amazon is going after 76.
While there are subtleties when it comes to deciding which ones are in conflict -- does .kid cancel out .kids, for instance? -- there are 23 direct matches, where both tech giants want the same generic top-level-domains, or gTLDs.
FairWindsPartners, which helps companies with domain strategies, sorted some data for us and came up with following Amazon-Google domain collisions. They include some doozies such as .search, but also some curious ones, such as .you. (ICANN wants competing companies to try to strike deals on their own.)
Most of the applicants are from the U.S., although the tax-friendly zones such as the Gibraltar and the Cayman Islands had a strong showing. Frank Schilling, whose new company applied for 54 TLDs, lives in Cayman.