The next stab in the Netflix vs. HBO tit-for-tat rivalry was revealed today with rumors that Netflix is planning to produce a new comedy series, according to Bloomberg News.
Just last week, Netflix debuted a series similar to the "Sopranos" called "Lilyhammer." The video streaming company also plans to launch "House of Cards" starring actor Kevin Spacey later this year. Netflix is paying for exclusive or first rights for all of these shows, including "Orange is the New Black," according to Bloomberg News.
Producing these exclusive series seems to be one of the ways Netflix is pushing back at competition with HBO. In January, HBO stopped providing DVDs of its shows to Netflix and earlier this month it invested in the Australian version of Netflix, called Quickflix.
"The competitor we fear the most is HBO Go," Reed Hastings, co-founder and CEO of Netflix, said at the UBS Media conference in December. "They aren't competing directly with us now, but they can. HBO is becoming much more Netflix-like, and we're becoming much more HBO-like."
Netflix did not respond to a request for comment.