Strong management support would seem to be key for a new product's success. After all, if the company behind it doesn't demonstrate an interest or confidence in the product, why should anyone else?
Which would make one wonder: if Google executives can't be bothered to use their own social network, what makes them think the rest of us will? That's the question that immediately leaps to mind when one considers the findings of Michael DeGusta, who recently counted how many times Google's senior leadership has posted to Google+ since its launch three months ago.
What DeGusta found was that CEO Larry Page was one of the standouts with seven posts. That may not sound like much, but that's seven more than eight of his senior executives. Google cofounder Sergey Brin has posted 15 times, while the leader at more than 150 posts is Vic Gundotra, but he's widely perceived as Google's social czar--it's kind of his job.
Meanwhile, Executive Chairman Eric Schmidt and Chief Legal Officer David Drummond don't seem to have Google+ accounts at all.
Of course, many of these executives may have opted to post privately, but it seems that it would be in their best interest to show some public interest in their company's product, like, say, Facebook CEO Mark Zuckerberg, who recently said he uses his social network "all day long." Well, maybe not that much.
Google representatives did not respond to a request for comment.