Noah Everett is looking to take out the bird with one clone. The Twitpic founder appears to be serving up a bit of revenge with his latest venture, Heello, a feature-for-feature Twitter clone, right down to the "@" symbol and the pastel tones.
The start-up may or may not be motivated by vengeance, but it's tough to ignore the fact that Heello was launched a day after Twitter announced its own photo-sharing service, which competes directly with third-party photo services built on Twitter's API like Twitpic.
Still, Everett claims the launch date has more to do with a certain anniversary than a jab at the blue bird.
"We launched Heello the company one year ago today and today we're launching Heello the service," he pinged to his Heello listeners earlier today. Pings are the Heello equivalent of tweets and a listener is the same as a Twitter follower.
CNET has contacted Everett for comment and will update this post when we hear back.
Everett tells VentureBeat that the project started last year as a way to make Twitter "suck less" and revolve more around e-mail, but later opted to stay closer to Twitter's social formula.
If Heello's initial offering is any indication, they didn't change much in the formula, but Everett says video and texting integration are on the way, as well as a feature called "channels" that allows listeners to be grouped together in a manner that sounds awfully similar to Google+ circles.
Perhaps Everett really has no score to settle with Twitter. He's likely more focused on celebrating today anyhow--aside from the launch, it's also his 27th birthday, or so he just notified all his fans... on Twitter.