Mitt Romney ruffled a few feathers during the first presidential debate with suggestions that days may be numbered for Big Bird of "Sesame Street" fame, hatching a social media backlash and in turn illustrating the power of sites like Twitter in politics.
A number of satirical Big Bird accounts popped up on Twitter after the Republican presidential nominee implied the famed yellow bird would meet an untimely demise, along with PBS subsidies, if he were elected president.
"100 Retweets and I'm going to make my nest outside Romney's bedroom window," read one tweet from BigBirdRomney. Additional avian accounts SadBigBird, BIGBIRD, and Fired Big Bird joined in the feathered fray.
PBS was so moved by the outpouring of support that it purchased a promoted tweet tied to one of the hottest terms to come out of the debate. As a result, anyone searching Twitter for the term "Big Bird" saw a promoted tweet from PBS that reads, "PBS is trusted, valued and essential. See why at http://www.valuepbs.org."
A Portland-based activist took the defense of Big Bird a step further and posted a campaign on Indiegogo after the debate titled "Keep Your Mitts Off of Big Bird!" The flexible funding campaign will send all funds raised -- regardless of whether the $100,000 target is reached -- directly to PBS.
A terrible, horrible, no good, very bad day for @FiredBigBird
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