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Reality check on Xbox 360
November 29, 2005 -
Microsoft recalls Xbox power cords
February 17, 2005
"As a result of what Microsoft views as an unacceptable number of repairs to Xbox 360 consoles, the company conducted extensive investigations into potential sources of general hardware failures," Microsoft said in a statement.
Microsoft said its probe found "a number of factors" that can cause a general hardware failure indicated by three red flashing lights on the console. The company said that, in addition to extending the warranty, it has made unspecified design changes to the product.
Microsoft said it will cover machines that experience failures for up to three years from the date of purchase. To cover the cost of the new policy, Microsoft said it will take a pretax charge of $1.05 billion to $1.15 billion in its just-ended quarter.
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Examining Xbox problems
Microsoft entertainment chief Robbie Bach on how the console glitches came to light.
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"The majority of Xbox 360 owners are having a great experience with their console and have from day one," Entertainment & Devices Division President Robbie Bach said in a statement. "But, this problem has caused frustration for some of our customers and for that, we sincerely apologize."
Microsoft also disclosed Thursday that it failed to reach its target of selling 12 million Xbox 360s by the end of its fiscal year on June 30. The company sold 11.6 million units, CFO Chris Liddell said during a conference call.
"That is slightly shy" of its projections, Liddell said, but added "we're happy with that number."
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Shipments fall short
Company CFO Chris Liddell talks about Xbox 360 sales coming in lower than expected.
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Reports of glitches with the Xbox 360 began cropping up shortly after its November 2005 release.
While the company downplayed reports of faulty hardware for the better part of a year after launch, last September it acknowledged that its original batch of systems was failing at an unusually high rate. Microsoft extended the standard 90-day warranty to a full year, and promised to reimburse those customers who had already been made to pay for repairs.
In April, the company once again tweaked its warranty service, saying it would no longer charge shipping on repaired Xbox 360 consoles, and would extend the warranty on those repairs.
Software not a factor
In an interview with CNET News.com sister site GameSpot, Peter Moore, vice president of the Entertainment & Devices Division, said he was personally sorry and apologized to all those who had experienced a failure.
"We haven't done right by our customers, and for that I apologize," he told GameSpot. "We listened, and we're going to make it right." Moore also posted an open letter to the 360 community on Xbox.com.
Moore rejected the notion that the Forza Motorsport 2 racing game was "bricking" consoles. "It's not a software issue, guys," he assured GameSpot. "It's a variety of hardware issues which we're taking steps to rectify."
In a conference call, Bach said no safety issue is involved with the problems.
See more CNET content tagged:
hardware failure, Xbox 360, Microsoft Xbox, console, CFO






MS is so hapless.
Will it avert a class action suit in time?
One would think the XBOX360 thing would have been thoughly tested? I dunno but something seems incomplete. Hey, but the cash was there! Something horrid must have happened on the way to the consumer and you know that! Cut this cut that. Save a dime here, save a dime there that is how the game is played. Quality? Of course! It is in that shiny plastic case.
LOL, hang in there MS and Sony if you can while the Wii is Wiing all over your sales!
I kicked off a photo show/song play list of my twins at their 5th birth day party from my Vista PC onto my 60inch TV and stero via the 360....it ran in a loop for about 2 hours as background music and video...low key. Parents were amazed by it.
I then synced the whole thing to my Zune and I can watch/listen to it there.
All electronics break. I went through 3 PS2's in two years....and Sony only changed the PS2 like 8 times inside and out before they got it right...and they NEVER said they had a problem.
My box broke last week (red ring of death). I told the tech support dude, absolutely NOT to the $168 (CDN) charge.
This is a Historic moment... Let this serve as a lesson to any company that thinks it can slip one by us tech savvy consumers.
I wonder how much this whole XBox adventure is costing them. MS already loses money on each XBox it sells, and having to spend a billion on top of those loses must really be upping the costs.
Not to mention that Nintendo, which makes money on each Wii they sell, is whomping both Xbox and PS3, with sales five to ten times greater than either of them.
With such a small market share in the game console business, who would want to write software for XBox?
Wii has lower licensing fees, and a user base five times larger, so any developer will know where the action's at.
Just how many xbox's have you had to have repaired? I had the original xbox and never had an issue with it. Since getting the 360, I had a problem once that was simply a hard disk error, which was resolved as soon as I got a larger 120 GB HDD. No circles of death.
Does the Wii have any titles that can stand up to say, Halo2 or Halo3? Shadowrun? Oblivion? Gears of War? In comparing the 360 to the Wii, you really are comparing an entertainment platform to a mere child's toy. The simple fact is that MS's huge lead in titles/software puts it on the highground. The games are graphically beautiful and due to the multiplayer environment (which now includes Vista users), the gaming experience is literally off the charts in terms of enjoyment, skill balancing and interactivity with other players. Also, without going into any heady details, xbox Live Arcade - the games are great and if you wanted to, you could create a title yourself for xbox live arcade.
The xbox 360 is an entertainment platform - the Wii is not. Even priced as it is now, the 360 is a relative bargain in comparison to the Wii or to the PS3 (although if they do lower the price in response to the PS3's lower price, I'll probably buy another one).
While MS may not have responded as quickly as anyone would have liked, they did respond and in providing a 3 year no questions asked fix for the 360, they've garnered my vote as a company that is user focused in regards to home entertainment.
Don't get me wrong, I'm not pro-MS and anti-Apple or anything like that - I am a Linux user (Ubuntu, Mandriva, Xandros, Fedora, Suse & RHEL), have used & owned Apple in the past (love my 60 GB iPod - wish it had the FM radio my daughter has on her Zune) - so please don't read this response as waving MS's flag over anyone else. I am an ex hardware and software engineer doing business analytics now - and even from an engineering perspective, the 360 has it right. I'm pleased that as a 360 owner I now have an entertainment system that will run guaranteed until the next iteration of the xbox, which I will probably buy (I just hope there's a great deal of backward compatibility with my current 360 games and that they leave in the media center extensions, movies, tv's shows, etc).
Anyhow, check your math - the Xbox 360 does not have the smallest market share in the game console biz - not at almost 12 million units sold. I have played the Wii and the PS3, the Gamecube and the PS2 (PS2 rocks!) - I'm sticking with the 360 as my entertainment system of choice for me and my family.
Perhaps they should have tested better? That would have been the right thing.
MS deserves no praise for this.
This is perhaps the most expensive pooch screw ever.
Now lets talk Vista...
Gaming systems sure have come a long way- Now MS is even dropping a billion for customer sat. Who would've thought.
Author: xbox360recall.net, 07/06/2007
Comment from xbox 360 defective website owner:
What Microsoft will probably do, is create a New Game Console... Elite.. or some thing, more advanced... then all 360 owners will be stuck with the old technology.
Microsoft will not make the 360 updated with the new technology, but will start making games for the NEW CONSOLE. Leaving the 360 0wners behind with Old Techology.
What Microsoft should do, is re design the 360, and give us all the NEW WORKING STABLE DESIGN FREE OF CHARGE. Just my thoughts. PS, THE 360 ROCKS WHEN IT IS WORKING I love it.
http://www.xbox360defective.com
Just for the record:
The xbox 360 Rock and Rolls, (When it is workign)
Most awesome experience.
BUT, and that is a Big But, (If you like Big Butts, then that is not a problem...) the xbox 360 is not a perfected piece of equipment. It is still under development and we, the consumers are the Paying Testers.
Just buy 2, if you buy 2, and get the extended warranty,
$400.00 Each + $50.00 for 2 year extended = 3 year warranty.
$400.00 Each + $50.00 for 2 year extended = 3 year warranty.
$900.00, Then you can always be playing your xbox 360.
You can send one in for repairs, and hope your spare lasts long enough to get the one sent off to be fixed, then, when the one you are using fails, ( and it will) you can grab that backup.
No problem.... Just buy 2!
http://www.xbox360defective.com
Ps, one guy just bought a 360, brand new from store, had a Jan. 2006 MFR date, What's up with that... read that story and hundreds, thousands more on my site.
I love all your products, xbox 360 included.
Up until you dropped the ball on this one, your record was spotless. You guys are great, but we deserve a reliable xbox 360 gaming console, with New Hardware that is stable.
Now I am not so worried. I bet it had something to do with that plant they shut down. I figure if mine does RROD I will get a newmobo with a better heat sink when I send it in:)
"Those who fail to learn from history, are doomed to repeat it"
Enough already. Give it a rest.
Get a clue, the ps3 is nothing more than an over priced paper weight with a blu-ray drive and that's pretty much it.
About the only game with playing on the consol is Resistance, Fall of man and it looks more last gen than next gen.
The 360, despite it's problems, has dominated and continues to dominate the marketplace.
The wii is cute, but that's nothing more than a gamecube with a new control scheme. The graphics on it aren't even that great.
They rushed crappy hardware to the market to try and beat out Sony and Nintendo and now they (and their customers) are paying the price.
This just proves that without a monopoly, Micro$oft CAN NOT COMPETE. Zune and Xbox are a complete and utter failure financially. I for one will never buy an Xbox, so it won't affect me. A good PC and a WII are good enough for me (too bad my stupid M$ windows PC crashes all the time and that it takes endless fiddling to get games to run right... just more crappy products from Micro$oft).
M$ knew they had no choice but to extend the warranty or risk a consumer revolt. If people have a dead Xbox 360, they won't buy overpriced games, where their only hope to make a profit lies.
I won't be shedding any tears or losing any sleep over this I can tell you.
I have to start my computer in fear every day, wondering if windoze will crash taking everything with it since the Registry is a giant spider that ties up everything. You cant just backup all your files and reinstall since they make sure you're tied up that way. They just make everything harder for no good reason at all - I think the Devil must work there. If all programs were standalones, you wouldn't have that worry. But the Registry goes with Msoft's ideal of CENTRAL CONTROL OF EVERYTHING.
- Do all of these replacement Xbox360s count as shipped product
- by ahickey July 10, 2007 5:17 AM PDT
- Just wondering if all these replacement Xboxs get counted in their shipped products numbers.
- Like this Reply to this comment
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Showing 1 of 2 pages (43 Comments)The chances are it would make a relatively insignificant difference to the overall numbers, but still it would be good to understand.