Apple's gambit

August 13, 1998 12 p.m. PT Mac momentum lead story Apple needs a hit to keep pace on its turnaround course. Resource drain? Concerns persist that other key products are being neglected. Seeking security Will the iMac secure Apple's long-term financial stability? $100 million blitz Apple readies the costliest ad campaign in its history. The good old days A retrospective of Apple's many consumer projects.

Goodbye Columbus? Apple shelves its set-top efforts but the guts of it live on.

previous coverage

•	Jobs: Apple pegs growth to iMac
•	iMac center stage at Macworld
•	Retailers think iMac will sell
•	Apple's new consumer Macintosh
•	iMac spurs new publication
•	Will iMac's rollout be enough?
•	Apple manufacturing on the upswing