There has been much ado about Rackspace's recent "cloud hosting" survey (PDF), in which it finds that small businesses are essentially unaware of services that fit that description.
Specifically, the survey found that more than two-thirds of small businesses (not defined in the survey, unfortunately) have never heard of "cloud hosting."
Several prominent bloggers, the CNET Blog Network's Dave Rosenberg and CloudAve's Krishnan Subramanian among them, have pointed out that the question asked may have courted the response received. To quote Rosenberg:
Not too surprisingly, the majority of SMBs were not aware nor terribly interested in "cloud hosting." I suspect that some of this had to do with the use of the term "cloud hosting" rather than an interest in moving toward hosted applications and infrastructure. I would argue that questions about using "the cloud" versus "cloud hosting" would have come up with a different set of answers.
Good point, but I think that there is more to this story.
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