Wireless

While it's waiting to be gobbled up by Google, AdMob isn't sitting still.

The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.

"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile device with advertisers' goal of providing an interactive, social experience for consumers," said AdMob Founder and CEO Omar Hamoui in a statement. "We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize."

The video ads will automatically pop up as iPhone users access certain content and applications. The ads will also offer a video player so that people can control and interact with them. To make sure the ads run at a decent clip, AdMob uses a network of distributed servers to push them out. Each video is saved in different file sizes, with the most appropriate one streamed based on the connection type, such as 3G or Wi-Fi.

AdMob is one of the top advertising providers for the handheld and portable device market, a position that convinced Google to cough up $750 million in stock to buy out the company. With its multimedia capabilities and huge market share, the iPhone has proven a fertile ground for video ads, with the first ones popping up in early 2008 and growing since then.

In the battle of the open-source mobile platforms, developers have at least two choices: Google Android, which is open source but (relatively) closed development, or Symbian, which is open source...once it gets around to releasing the full source code.

Guess which one is winning?

You can't code me, but at least you can buy me.

(Credit: Google)

Gartner expects Android to become the second-most popular mobile platform within the next few years as it continues to gobble up Symbian's declining market share.

But why?

Symbian has been dismissive of Google Android, as well as smaller upstarts like the LiMo Foundation, arguing that the latter is overly focused on middleware for wireless operators and the former is fake open source with more hype than substance.

All of which might be true, but the reality is that it seems to be working for Android. Google has been signing new handset manufacturers at a frenetic pace, while Symbian has been holding steady with Nokia...and that's about it.

Despite Symbian announcing new handsets, Google is actually shipping Android. There's a big difference between marketing and reality. Google Android offers the latter.

For all the buzz that Android gets from developers, its success owes more to handset manufacturers than to open-source developers. Handset manufacturers and wireless carriers are hungry for alternatives to surging Apple and declining Microsoft. And while others may not be seeing source code in copious amounts, handset manufacturers are apparently getting their fill.

More than this, though, Google gives them a safe, consumer-friendly brand. Symbian does not.

This is the reason Google Android is winning. It's not about developers--at least, not yet. Neither Symbian nor Android really offers developers open communities and open code.

No, the difference today is brand. Google has it. Symbian does not, and that's despite decade-long dominance of the mobile market.

Symbian still has a ways to go. It has a weak user interface (UI) that is supposed to get better, but that describes much that is wrong with Symbian today. Everything (source code, revamped UI, and resumption of market dominance) is always spoken of in the future tense.

Meanwhile, Google Android rolls on--not because it out open-sources Symbian, but rather because it out-executes it.

As consumers increasingly purchase sophisticated smartphones such as the iPhone, BlackBerry, and Droid, they are developing expectations for how these phones allow contacts, calendars, e-mail, and social networks to remain in sync across all their devices.

One of the big challenges is that users don't always maintain the same source of inputting data--they switch from browser to desktop application to smartphone as their data access and entry point, introducing many variables into the data chain. And data integrity will only get more complicated as more applications become browser-based and keep no local data storage.

Most enterprise users have a local store in addition to the cloud storage, something that I still find puzzling from the T-mobile Sidekick outage, where consumer data that should have been in multiple locations (or at least present on the device) was thought to be lost.

The most common sync services are not provided directly by the mobile operator. Generally this is a good thing, as the more you can dis-intermediate the carrier, the more control you have over your data. But because the sync services are provided by others--notably Microsoft, Google, and Apple--you end up locked-in to their data structures as well as whatever privacy and data management issues that might arise in relation to advertising or other usage of your information.

Today, you can fairly easily sync your mobile device with most common online e-mail and PIM services although the BlackBerry, Droid, and the iPhone differ in their approaches--or at least in the visibility of how they work. For example, you can sync with Gmail and other services on the iPhone, but it rather perversely requires the Microsoft ActiveSync protocol.

By controlling the address book, Google and Apple effectively lock-in users to their sync service, leaving the carriers and devices to be easily replaced (minus the cancellation charges.) The user would barely notice the difference, aside from the sticker on his phone that says AT&T or Verizon.

Mobile operators do not want to cede control of the address book to Google or Apple, but they are late to the game and do not yet have sync solutions of their own. As a result, they are scrambling to add this functionality, but building a sync solution that works with all different devices and email services is no easy task, thanks to the widespread problem of device fragmentation in the industry.

One option is to deploy a white label solution, like the open mobile cloud sync offered by Funambol. Funambol CEO Fabrizio Capobianco told me the company has been approached by many of the top mobile operators, with several of them looking to setup sync services for their customers. They all recognize the issue, and according to Capobianco can turn to Funambol as a way to quickly bring a high-quality solution to market.

With all the different players in mobile sync, users will begin to question who owns their data. Enterprise users, in particular, should have privacy concerns about trusting their data to someone else. In the case of Android users, there is a growing anti-Google sentiment, and if Google already owns your email, calendar, and search queries, do you really want them to own your phone contacts as well?

Windows Mobile lost 28 percent of its smartphone market share between last year's third quarter and this year's third quarter, according to market researcher Gartner.

Figures released Thursday by Gartner show that Microsoft's mobile OS had 11 percent of the global smartphone market in Q3 2008. A year later, it had 7.9 percent. Meanwhile, the iPhone's share rose from 12.9 percent to 17.1 percent, and Research In Motion's share jumped from 16 percent to 20.8 percent.

Symbian's share fell from 49.7 percent to 44.6 percent over the same period--a 10 percent drop.

Read more of "Windows Mobile loses nearly a third of market share" at ZDNet UK.

Google said Tuesday it will subsidize free wireless network access in 47 airports from now until January 15--and indefinitely in the airports of Burbank, Calif., and Seattle.

The promotion, in cooperation with Boingo Wireless, Advanced Wireless Group, and Airport Marketing Income, is the latest effort to use free Wi-Fi to boost a brand. Among others: Yahoo is sponsoring Wi-Fi in Times Square in New York, and Google is sponsoring Internet access on Virgin America flights during the holidays.

Among the larger participating airports are those in Houston, Boston, Miami, Las Vegas, Nashville, San Diego, Baltimore, and St. Louis. A full list of the airports is at Google's free holiday Wi-Fi site.

The move, though not cheap, is probably smart. Plenty of business travelers have a laptop and time to kill, and today's consumers are increasingly likely to be equipped with laptops, iPod Touches, or other devices that can use wireless Internet access. Google is spending some money for an opportunity to give a lot of people the warm fuzzies when they encounter the Google brand.

And in the big picture, Google gets to show people what the world might be like if there were more high-speed wireless Internet access--something the company has been aggressively lobbying for in Washington, D.C. Many people are used to wireless networking in their homes, but it's a different matter on the road.

There are downsides, though, too. Having been to dozens of conferences where the wireless Net access collapses as soon as the keynote speech begins, I'm acutely aware that providing large-scale wireless Internet access is technically demanding--and people get unhappy when a promised benefit evaporates. And public, anonymous places such as airports and urban population centers are great spots for hackers to launch main-in-the-middle attacks by offering "Free Wi-Fi," so exercise caution when logging on to these networks.

(Credit: Marguerite Reardon/CNET)

Early indications suggest that the Motorola Droid could be the breakout hit phone of the holiday season.

You might not have guessed it from the lack of long lines this past weekend, but analysts believe that Verizon is seeing strong sales of the Motorola Droid. The device went on sale on Friday across the country. And unlike other big launches for phones such as Apple's iPhone or even the Palm Pre, retailers had plenty of devices in stock, and customers didn't have to stand in long lines to get their phones.

Neither Verizon nor Motorola is providing exact sales figures, but David Samberg, a spokesman for Verizon, said sales were very strong over the weekend, with a steady stream of customers Friday, Saturday, and Sunday. Store representatives in Manhattan confirmed this, with one sales associate telling me on Monday afternoon that there had been a steady stream of customers in the store all weekend and even through Monday.

Analysts also believe that the phone is selling well. Mark McKechnie, an analyst at Broadpoint AmTech, who covers Motorola, checked with a small sample of Verizon retailers around the country and said in a research note on Monday that he is encouraged by the anecdotal reports.

"While it is early, and the sample size is small, we are encouraged by our findings," he said.

McKechnie estimates that Verizon had about 200,000 phones in retail channels for the launch, with many stores in larger metropolitan markets, such as New York and Los Angeles, getting about 300 devices. Stores in cities such as San Francisco got more than a 100 devices, and retailers in smaller cities got between 25 and 40 devices each.

Locations were stocked well enough that there were no reports of any stores that were completely sold out. An employee at the Verizon Wireless store on West 34th Street in New York said his store had gotten about 500 Motorola Droids and HTC Android Eris phones for Friday. The store didn't sell out of either phone, but much of its stock is now gone.

That said, the store employee, who didn't want his name used, said his store did sell out of the $29.99 Droid docking station, which charges the device. As of Monday, the company still hadn't restocked its supply of that accessory.

McKechnie reported in his research note that the Droid outsold the HTC Eris, which also went on sale Friday. And checks with Verizon stores in Manhattan back up this claim. While there were plenty of customers looking at the HTC Android Eris in the Verizon stores I visited Monday afternoon, most people said they planned to buy the Droid. The main reasons were the device's higher-resolution screen, better camera, faster processor, and latest Android software.

Still, plenty of customers noted that they preferred the look of the HTC Eris over that of the Droid.

Verizon's marketing may also be paying off. Verizon is spending more money on the Droid advertising campaign than it has on any other device launch. At least one customer at the West 34th Street said Verizon's advertisements had convinced him to get the Droid instead of Apple's iPhone, which runs on AT&T's network.

"I was considering the iPhone," said Henry Goodison of the Bronx borough. "But I saw a commercial about AT&T's 3G coverage. It said, 'Here is AT&T's 3G coverage, and here is ours.' And I thought it would be better to have Verizon, if I travel to another state, where AT&T doesn't have 3G coverage."

AT&T is actually suing Verizon Wireless over this commercial, asserting that Verizon's advertisement is misleading consumers. Verizon dismisses this claim as untrue.

Clearwire investors are pumping in another $1.5 billion into the venture to help pay for the company's nationwide 4G wireless network, according to The Wall Street Journal.

The article cites two unnamed sources "familiar with the matter," who said that Sprint Nextel, Comcast, Intel, Time Warner Cable, and Bright House Networks have all agreed to contribute an additional $500 million to the cause. Google, which had initially invested with these other companies, is not participating in this funding round, the article said.

Sprint and these other partners invested about $3.2 billion in Clearwire about 18 months ago when a new joint venture was developed to build the Clearwire network.

In addition to cash, Sprint also gave Clearwire access to its 2.5 GHz spectrum. Sprint, Comcast, and Time Warner have already begun reselling the Clearwire WiMax service in areas where Clearwire has already built its network.

Clearwire now offers service in several cities including Baltimore, Las Vegas, Chicago, and Philadelphia.

There is little doubt that consumers' appetite for faster wireless speeds is growing. But Clearwire is building its network using WiMax technology while its major competitors, Verizon Wireless and AT&T, have chosen to use a competing technology known as LTE or Long Term Evolution.

Verizon is already building its LTE 4G network and will have commercial deployments in 2010. AT&T plans to continue upgrading its 3G network with newer technology, but has said it eventually plans to move to LTE. Most other major wireless operators around the world have also settled on using LTE for their next generation networks.

Clearwire does have a good head start in terms of deployments. But it's unclear if that will be enough to beat competitors, such as Verizon Wireless, in the long run.

But in order for Clearwire to even have a chance in competing with Verizon and AT&T, it will need a fully built nationwide network. And that takes a lot of money; money that Clearwire is spending very quickly. As of the second quarter of 2009, Clearwire had projected a cash burn of $1.5 billion to $1.9 billion for 2009. The company said in August it had burned through $646 million of its cash. But as it spends money, the company is also losing money. For the second quarter, Clearwire announced a net loss of $73.4 million on revenue of $63.6 million.

Clearwire will report third quarter earnings on Tuesday.

The Google factor
Google's decision not to invest in the next round of investment could be an indication that the search giant is losing faith in the technology. In a recent interview with CNET News, Andy Rubin, who heads up Google's mobile operating system division, said Google is planning its mobile future around LTE and not on WiMax.

That said, a Google spokesman told Reuters that the company still supports Clearwire's efforts to build a high-speed wireless network using WiMax. But the spokesman said the best way for Google to offer support is through product and strategic cooperation rather than investing more money.

Google also recently announced a strategic partnership with Verizon Wireless. The companies worked closely to launch a new 3G wireless Android device called the Droid. And the two companies will likely work closely to develop other new products and services on Verizon's new 4G network.

By contrast, Clearwire's other investors have far too much at stake now to abandon the network and the WiMax technology.

Intel has been a big backer of WiMax from the beginning. And the company has already invested millions of dollars in developing products. Sprint has also bet big on the WiMax technology, and the company is too far down the WiMax path to completely drop it. The cable companies Comcast and Time Warner, which are reselling Clearwire's service to their cable customers, have no other choice at this point, but to stick with the WiMax plan. The last thing these companies want to do is build their own wireless network, and they desperately need a wireless broadband service to compete with their phone company rivals.

Bert and Ernie shared space on Google's home page on Friday with an ad for Motorola's Droid, the Verizon Wireless smartphone that went on sale on Friday.

(Credit: Screenshot by Ina Fried/CNET News)

As the newsroom's biggest Sesame Street fan, I'd be remiss if I didn't highlight the tribute Google paid to the PBS show this week, on the occasion of its 40th anniversary.

On Wednesday, Big Bird's feet and lower body graced the home page, while Thursday saw Cookie Monster nibbling on the Google logo. On Friday, Bert and Ernie served as the O's in Google.

But Bert and Ernie had to share the home page on Friday, as Google also used a front-page link to tout the new Motorola Droid smartphone that went on sale at Verizon Wireless stores.

Although such promotional pitches aren't the norm for its homepage, Google has used them in the past to tout the Chrome browser as well as the first Android phone, T-Mobile's G1.

Big Bird's feet served as the "L" in the Google logo on Wednesday, as the search giant kicked off its tribute to Sesame Street.

(Credit: Google)

As for the Sesame Street "doodles," Google Vice President Marissa Mayer noted that "many Googlers grew up on Sesame Street."

"We're delighted to have partnered with Sesame Street to create this special series of doodles, particularly since we share the same values of education, diversity, and accessibility," Mayer said in a blog posting.

Lest anyone doubt my devotion to the show, here's a video interview I did with Elmo Live, when that toy came out last year.

Big lines didn't form outside most Verizon Wireless stores the day the new Droid hit the market.

(Credit: Marguerite Reardon/CNET)

NEW YORK--The new Motorola Droid got a sleepy reception on Friday morning when it officially went on sale across the country in Verizon Wireless stores starting at 7 a.m. in some places.

From New York to San Francisco, most stores around the country had few if any lines when doors opened Friday morning. There was a handful of people waiting outside at the Verizon Wireless store on West 34th Street here in Manhattan. And about 20 people waited in line outside a store here on Sixth Avenue, as well as at one in Clifton, N.J., Verizon officials said.

CNET reporters in San Francisco reported they saw only about 15 customers lined up for the device before a Verizon Wireless store opened there Friday.

The scene was somewhat more lively last night, when Verizon Wireless opened its West 34th Street in New York City from midnight to 2 a.m. About 100 eager Droid customers were in line when the store opened last night. Verizon spokesman David Samberg said the company sold 85 Droids in the first 45 minutes the store was open on Thursday night.

But even though the Droid didn't stir enough enthusiasm to get people to stand outside on a cold November morning, there appeared to be a steady stream of customers in several Verizon Wireless stores. Many customers were interested in the Droid, while some were checking out the new HTC Android Eris, which also went on sale Friday.

Lines are overrated
Samberg said that a lack of a long line or shortage of devices is actually a good thing. And he urged people to not prejudge the phone's success on that alone.