British Airways will not extend in-flight mobile communication to any of its aircraft already in service, CEO Willie Walsh says.
The airline is planning to launch a mobile e-mail, Web browsing, and texting service from OnAir on two new Airbus A318 aircrafts in September.
However, it would cost the airline too much to fit similar systems to its current aircraft, Walsh said Wednesday at the Sita Air Transport IT Summit 2009 conference in Cannes, France.
(Credit:
British Airways)
"We are not planning to retrofit the equipment to existing aircraft because we believe it will be too expensive," he said.
He added the airline currently has no plans to let travelers make mobile phone calls during its flights because its customers are not interested in such a service.
"The research we have done on voice tells us that the vast majority of customers do not want it," he said.
Sita, a company that specializes in airline IT and communication, said that its 2009 survey shows 70 percent of the 116 global aircraft carriers surveyed plan to introduce Wi-Fi and GSM/GPRS connectivity for short flights by 2012, and around 65 percent for long flights.
British Airways CIO Paul Coby predicted "exciting" new developments in in-flight passenger communications on new aircraft but warned it is essential for these communications to be "firewalled and separate from the cockpit."
He added that Sita is looking at how modern telecommunications capabilities could be used to automatically transmit and log flight data, such as that currently recorded on black box recorders, to airline databases.
"That is something we really want to be thinking seriously about with the new technology that is available," he said.
Nick Heath of Silicon.com reported from London.
Go ahead, send that all-important text.
(Credit: Airbus)British Airways announced this week that it would initiate limited cell phone use on an upcoming route between London and New York City. Voice calls will not be permitted, but passengers will be allowed to send and receive text messages and e-mails.
The airline will limit the service to twice-daily flights between London City Airport and New York's JFK that are due to start in September. The all-business class route is flown by a narrow-body Airbus A318 aircraft that must make a stop in Ireland on the westbound leg. The configuration will allow for just 32 seats.
British Airways didn't disclose pricing for the service, but we wouldn't be surprised if it was included in the price of the business-class ticket. Though avoiding the trek to Heathrow may attract busy financial titans shuttling between The City and Wall Street, the price of a ticket is not expected to be cheap.
Other airlines have experimented with in-flight cell phone use, including Ryanair, Qantas, Air France, and Emirates. Only Emirates allows voice calls onboard, but other airlines, British Airways included, say they might permit in-flight talking, depending on passenger feedback.
(Source: Daily Telegraph via PhoneSccop)
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