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December 2, 2009 4:14 PM PST

Wireless operators stop whining about ads

by Marguerite Reardon
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Verizon Wireless and AT&T have ended their public legal spat over advertising, and have thus agreed to stop complaining about each other's advertising campaigns.

On Wednesday AT&T announced it dropped its suit against Verizon Wireless for allegedly misleading customers by showing its weak 3G coverage. And Verizon said it agreed to drop a suit it filed earlier this year against AT&T for claiming it had the "More Bars in More Places," the "Best Coverage," and the "Best Worldwide Coverage."

In its amended suit filed in August, Verizon said that AT&T had no basis to refer to its network as the best, because Verizon claims in its own advertising to have "America's Most Reliable 3G Network" and "America's Best 3G Network."

"Through these advertisements, AT&T claims to have a wireless network that is superior, both qualitatively ("More Bars") and quantitatively ("More Places") to the wireless networks of all other U.S. wireless carriers, including Verizon Wireless, both in the United States and worldwide, when in fact, none of those claims is true," Verizon said in its complaint.

But now it looks like AT&T and Verizon have made peace with one another, as AT&T dropped its case in Atlanta and Verizon dismissed its case filed in New York.

However, the lawsuits bring up an interesting trend that was noted recently in an article published by The New York Times. Increasingly, companies are suing each other over claims made in their advertising campaigns.

In addition to AT&T and Verizon Wireless, other longtime foes, such as shampoo and soap makers Pantene and Dove, dog food makers Science Diet and Iams, and soup companies Campbell Soup and Progresso have all haggled over ads, challenging competitors to prove their claims.

Some complaints over "misleading" advertising are filed with the National Advertising Division of the Council of Better Business Bureaus, which is the industry's main self-regulatory program for national ads. But others go to court and file lawsuits under the Lanham Act, which was passed in 1946 to strengthen trademark law. Verizon's lawsuit cited the Lanham Act.

While these lawsuits and complaints may be legitimate, the truth is that most consumers take these advertisements claiming to be the "best" or the "strongest" at anything with a grain of salt. And there is some indication that the mere publicity from these lawsuits can backfire on companies, giving consumers a negative impression of the company that files the lawsuit.

It can be argued that this has happened to AT&T. There have already been numerous reports about problems with AT&T's network, particularly for iPhone users. And when the company filed its lawsuit against Verizon, many consumers expressed anger at AT&T for whining about the advertisement, when many felt that the claims expressed in the advertisement were true.

By contrast, Verizon's lawsuit against AT&T was not well-publicized. In fact, most technology reporters and bloggers hadn't even known about or mentioned the suit until Wednesday when the two companies agreed to drop litigation against each other. It remains to be seen if consumers will also deem the dismissed Verizon lawsuit a bit whiny.

Originally posted at Signal Strength
December 2, 2009 9:26 AM PST

AT&T gives up on Verizon ad lawsuit

by Marguerite Reardon
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AT&T has dismissed its lawsuit against Verizon Wireless for using an advertisement that AT&T complained confused customers about its 3G wireless coverage.

(Credit: Verizon Wireless)

On Wednesday, AT&T formally dismissed the lawsuit. Last month, the wireless operator suffered a major legal setback when a judge rejected the company's request to force Verizon to pull its "There's A Map For That" advertising campaign.

AT&T filed its lawsuit in federal court in Atlanta in early November asserting that Verizon Wireless' advertisements mislead customers by suggesting that AT&T subscribers cannot access wireless Internet services throughout its network. AT&T has called the ads blatantly false and has said that the commercials have caused irreparable harm to the company.

The advertisements that Verizon is running show two maps that each indicate 3G wireless coverage. One map shows coverage for Verizon and the other depicts AT&T's coverage. Verizon just recently started airing another commercial that depicts Santa Claus' reindeer referring to Verizon's and AT&T's 3G coverage maps.

AT&T has also started running its own advertisements that are critical of Verizon Wireless. The ads feature Luke Wilson and slam Verizon for not allowing users to talk and surf the Web at the same time, something that wireless subscribers can do on AT&T smartphones.

Verizon Wireless declined to comment on the news of the dismissal. And AT&T also declined to comment further on the matter.

Originally posted at Signal Strength
November 30, 2009 1:51 PM PST

Big marketing budget drives Moto Droid sales

by Marguerite Reardon
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Motorola's and Verizon Wireless' $100 million marketing campaign for the Motorola Droid seems to be paying off with strong sales that will likely result in more than 1 million devices being sold by the end of the year.

The Droid, the only smartphone currently on the market that uses Google Android's 2.0 operating system, is Motorola's second Android device and it's available only on Verizon Wireless's network. The device is turning out to be the hit phone of the season, thanks in large part to an expensive and extensive advertising campaign.

Motorola Droid

(Credit: Motorola)

Neither company is reporting sales figures. But analysts say sales look good. The companies have likely sold between 700,000 and 800,000 Droids since the device was launched in early November, according to equity analyst Mark Sue of RBC Capital Markets.

"Verizon's big marketing push for the Droid is strengthening as we close in on the holidays, and following our round of checks, we believe about 700,000 to 800,000 Droids have been sold, making our hurdle of 1 [million] Motorola Droids achievable for 4Q09 [ending December 31]," Sue said in his research note. "Motorola, for its part, has done a good job on the production side, and our survey of over 100 stores indicates strong demand, limited stock outs, and very few returns."

John Stratton, executive vice president and chief marketing officer for Verizon Wireless, said when the device was launched in late October that Verizon would be pouring in more money to market this device than any other phone it has ever sold. And now it looks like the money has been well spent. From advertisements that specifically highlight the Droid to ones that focus on Verizon's extensive and reliable 3G wireless network, it's clear that the company has AT&T and the Apple iPhone in its crosshairs.

AT&T has actually sued Verizon over the advertisements about its 3G wireless network coverage.

Some Verizon Wireless stores, especially in major cities, are selling between 100 and 200 Droids per week since the launch in early November, Sue added.

The success of the Droid is good news both for Motorola and for Verizon Wireless.

Motorola comeback
For Motorola, the Droid represents a chance to make a comeback in the cell phone market. The iconic American company that practically invented the cell phone market has struggled for the past several years now. After the runaway success of the ultra-thin Motorola Razr in 2004, the company has been unable to come up with a hit phone. And it has steadily lost market share to other competitors, such as Nokia, Samsung, and LG Electronics. It's also ceded market share in the fastest growing segment of the market, smartphones, to newcomers like Apple and Research In Motion.

Motorola's mobile devices CEO Sanjay Jha took a bold gamble more than a year ago when he decided to dedicate the company's resources to building phones using the Google Android operating system. The Droid and the Motorola Cliq, which is exclusively sold on T-Mobile USA's network, are the first two Motorola Android phones to hit the market.

But Jha said the Google Android operating system will not only be used in high-end devices like the Droid, but it will also be used to power less expensive phones, creating a new tier of smartphones that will eventually replace the basic feature phone category. Jha said the company will launch at least 20 more Android devices in 2010.

The success of the Droid is an important first step in getting Motorola back on track. But equity analyst Ittai Kidron of Oppenheimer said in a research note Monday that sales of the Motorola Cliq are falling short of expectations. Motorola is expected to sell 1.5 million smartphones in the fourth quarter. And two-thirds of them are expected to be Droids.

Kidron said the Cliq is not selling well mostly because of issues with battery life. Motorola is supposedly preparing a software patch to fix the problem. But he also noted that T-Mobile appears to be losing interest in the device and is not marketing it heavily.

But T-Mobile says that the Cliq is doing just fine. And the carrier said that it's committed to marketing the phone through the holiday season.

"The Motorola Cliq is very popular among our highly connected customers and is the only device with Motorola's innovative Motoblur solution," a company spokesman said. "T-Mobile is excited about the Motorola Cliq for the holidays and continues to showcase it prominently in T-Mobile retail stores and with recent holiday deals."

Verizon's iPhone alternative
The Droid's success is also important to Verizon Wireless, the nation's largest wireless operator in the country. It is the first device that offers a true challenge to Apple's iPhone, which runs exclusively in the U.S. on AT&T's network. While Verizon has a strong reputation for its network, consumers often complain about its lack of cool phones. Up to this point, Verizon has mainly competed against AT&T and the iPhone with RIM's BlackBerry devices. But RIM's touch-screen BlackBerry Storm, which was first introduced a year ago, was largely a disappointment.

The Droid offers Verizon customers an alternative to the iPhone on the Verizon network. This fact could help Verizon retain some consumers who were thinking of leaving for the iPhone. But it might also attract new customers who are either disappointed with AT&T's service or have heard bad things about the network.

Verizon Wireless representatives say the Droid is certainly an important part of the company's device line-up.

"We are pleased with sales over the holiday weekend," Brenda Raney, a spokeswoman for the carrier said in an e-mail. "This phone clearly fits the needs of a number of customers who are excited about its availability on the Verizon Wireless network."

But if analyst data is to be trusted, it is clear that the huge marketing budget for the Droid is at least part of the reason why the device has been so successful. The HTC Droid Eris, another Android device sold exclusively on Verizon's network, is not selling as well as the Droid, Sue said in his note. The HTC Droid Eris went on sale the same day the Droid was launched, but with much less fanfare.

Part of the problem is the fact that there are many Android devices coming to market. And the number will only increase next year. The lesson from the success of the Motorola Droid is clear. If device makers and carriers hope for break-out success, then they will have to spend big on marketing.

Originally posted at Signal Strength
November 25, 2009 4:00 AM PST

3G wireless still holds promise

by Marguerite Reardon
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There's been a lot of talk in 2009 about the next generation of wireless technology, known as 4G wireless broadband, but the current generation of 3G wireless technology is far from dead.

For many wireless operators, especially those that have built their networks using the global standard GSM, the current 3G wireless technology called HSPA still has some legs left. And while many carriers are planning their 4G networks, hundreds of wireless providers throughout the world are also expected to upgrade existing network infrastructure with the latest versions of the 3G wireless technology to increase speeds and offer new services. And because these network speeds will match current 4G speeds, consumers will likely see no difference in capability.

For this reason, the next few years will likely continue to be all about 3G technology. And 4G services, where they will be available, will likely appeal only to niche audiences.

"The average consumer doesn't care about peak data rates or network acronyms," said Dan Warren, the GSM Association's director of technology. "They just care about the experience. They want to be able to watch YouTube or get live traffic updates on their smartphones. And they don't care whether it's a new network or a current network that is being upgraded."

Mobile operators around the world are seeing a huge growth in the amount of mobile data traffic across their networks. This trend is expected to continue as more consumers buy smartphone and jump onto the mobile Web. By 2014, mobile devices are expected to send and receive more data in one month than in all of 2008.

Three-quarters of this traffic will be attributed to Internet access, while nearly all the rest will be due to music and video streaming, the GSM Association recently said. The new usage patterns will put strains on carrier networks, and operators are planning now to keep up with demand. Already, AT&T, which is the exclusive carrier for the iPhone in the U.S., is struggling to keep up with the heavy data usage.

While 4G networks will certainly increase network speeds and capacity, these networks and the devices that can be used on these networks will not be built overnight. This is why many carriers who are looking to meet demands today are turning toward advanced 3G upgrades.

T-Mobile USA, the smallest of the major U.S. wireless operators, has adopted this strategy. The company is currently upgrading its existing HSPA network, which launched just last year, to HSPA Plus, the most advanced 3G technology available. It has already started testing the new service in Philadelphia. And the company expects to deploy the lion's share of its upgrade across its entire footprint in 2010.

Meanwhile other operators, such as Verizon Wireless and Sprint Nextel are looking toward 4G technologies.

To the 4th power: WiMax vs. LTE
Two technologies dominate the 4G landscape: WiMax and LTE. In the WiMax corner is a company called Clearwire, which is backed by Sprint and Intel, as well as the nation's biggest cable operators, Comcast and Time Warner Cable. The company is currently building its network and has 13 cities up and running with service.

In the LTE corner is the rest of the wireless industry, including at least 50 mobile operators worldwide that have already committed to LTE plans, trials or deployments. The first LTE networks, including one being built by Verizon Wireless here in the U.S., are expected to be rolled out next year. NTT DoComo of Japan and TeliaSonera of Sweden have also committed to deploying LTE next year. That said, major network expansions aren't expected until at least 2011.

One of the problems that 4G carriers will face is that initially their networks will be islands of service. And it will take years for operators to blanket the country with their services. For example, Clearwire has mostly deployed its service in cities, such as Baltimore, Philadelphia, and Chicago. Verizon will likely do the same thing with its LTE network. And then the networks will spread from there. Verizon expects to launch 25 to 30 with 4G service in 2010.

Another problem 4G operators face is a dearth of new devices. Clearwire's WiMax service has been available for more than a year in some cities, and it still only offers USB modems, PC cards, subscriber modems and WiMax-enabled laptops. So far no one has started selling mobile devices, such as WiMax embedded phones. In fact, in January Nokia, one of the initial eco-system backers of WiMax, canceled its N810 WiMax Edition tablet. More devices aren't likely to be developed until the network is more extensive. Sprint is offering a dual-mode service that allows laptop users to switch between its 3G mobile broadband service and the 4G WiMax service, where it's available. But the service is only available for laptops.

As for LTE, no devices exist today because no LTE network exists. Since most of the world's wireless operators will likely use LTE for their next-generation networks, it's a fair bet that there will eventually be a plethora of LTE devices. And carriers, such as Verizon, will likely embed dual-mode chips that work with 3G networks, too. But given the fact that new wireless technology first shows up in laptops and then moves to phones, it's unlikely that consumers will see any LTE-enabled mobile devices for at least another 18 months to two years. And after that, it could take many more months to fill the pipeline.

Meanwhile, there are already 1,600 HSPA-enabled devices on the market, including smartphones, Netbooks, and laptops, according to the GSM Association. There are currently 321 HSPA networks across 120 countries worldwide, and 285 of these networks are commercially live, supporting more than 167.5 million connections.

And while Clearwire reported it added 173,000 new WiMax subscribers in the third quarter of 2009, the GSMA reports that more than 9 million new HSPA connections are added globally every month, with about 1.3 million of these connections coming from the U.S.

The need for speed
Of course, it's true that current 3G technology is considerably slower than 4G networks. Today's 3G technology, whether it is HSPA or EV-DO, offers typical download speeds of between 400 Kbps to 700Kbps. But the latest version of HSPA, called HSPA Plus, offers average download speeds between 4 Mbps and 6 Mbps. This is the same download speed range that Clearwire's WiMax service offers today.

It's difficult to compare these speeds with LTE, since there are no commercial deployments of LTE. But some experts say average speeds for LTE will initially exceed the 4Mbps range. Some people are expecting the service to offer average speeds around 15 Mbps to 20 Mbps.

Because there is little difference between WiMax and HSPA Plus in terms of speed, many operators are opting to invest in upgrading their networks to this technology while they plan for their eventual LTE migration. The GSMA says there are now 56 networks globally deploying HSPA Plus. And 28 of those networks are now live.

T-Mobile USA, as mentioned earlier, is one of them. AT&T initially indicated it was looking into HSPA Plus, but the company has more recently backed away from those claims. Instead, the company has said it is upgrading to a different version of HSPA called HSPA 7.2. AT&T's chief technology officer, John Donovan, said at the CTIA Wireless trade show last month that AT&T will start its LTE upgrade in 2011.

Mark Siegel, a spokesman for the company, said AT&T is keeping its options open.

"We are trying to stay flexible in how we increase 3G speeds as we transition to LTE," he said in an e-mail.

This means that T-Mobile is likely to be the first major U.S. carrier to compete against Clearwire's WiMax service.

T-Mobile has been criticized for entering the 3G market in the U.S. late, but the company has been working aggressively to catch up. At the beginning of 2009, T-Mobile could reach about 100 million people with its 3G wireless service. By the end of the year more 200 million people will have access to its network, according to Neville Ray, senior vice president of engineering operations for T-Mobile.

By contrast, Clearwire's WiMax service currently reaches about 30 million U.S. residents. And the company plans to reach about 120 million by the end of 2010.

As for subscribers, Clearwire said that at the end of the third quarter of 2009 it had about 555,000 subscribers, which includes people who have subscribed to the service via its partners Sprint, Comcast, and Time Warner, which are reselling the service. T-Mobile finished the third quarter with a total of 33.4 million customers.

"We have been rapidly expanding the reach of our network over the past 12 to 18 months," Ray said. "And in 2010 we are looking to jump ahead with a leading 3G experience. The only thing that will come close are data sticks from Clearwire. And their service is limited geographically."

Ray said the HSPA-Plus strategy allows T-Mobile to better compete against AT&T and Verizon, because it allows T-Mobile to stretch its 3G investment while still offering faster and more ubiquitous coverage for consumers.

"We may have been a little late to the 3G dance," Ray added. "But clearly the mobile data explosion is rapidly growing today. And our plan for 2010 will put us in a leading position to handle these demands."

T-Mobile USA hasn't said for certain that it will use LTE when it eventually builds a 4G wireless network. But considering that its parent company in Europe, T-Mobile, has committed to using the technology, it's a safe bet the U.S. affiliate will as well.

Ray said for now it's better for T-Mobile to leverage HSPA's existing device ecosystem. The company is already offering several devices, such as the Motorola Cliq, the HTC myTouch, and the Samsung Behold that are equipped with the faster HSPA 7.2 technology. And he said that T-Mobile expects to have HSPA Plus handsets on the market in 2010.

"Because there are a large number of operators throughout the world upgrading to HSPA Plus, it's already on the device roadmaps," he said. "This means we can bring the advanced 3G experience to consumers in mobile devices in 2010. And that is not the case with either LTE or WiMax."

The next generation of wireless may be on its way, but it's a slow road. In the meantime, consumers will likely get more out of faster 3G networks, such as T-Mobile's network than the budding services from Clearwire or Verizon Wireless. It will certainly be a fun horse race to follow.

Originally posted at Signal Strength
November 18, 2009 2:44 PM PST

AT&T loses first legal battle against Verizon ads

by Marguerite Reardon
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AT&T has lost the first battle in a legal war against Verizon Wireless to force the company to stop showing advertisements that compare its 3G wireless network coverage with Verizon's coverage.

A federal judge in Atlanta on Wednesday declined to grant AT&T a temporary restraining order that would force Verizon to stop showing the ads.

(Credit: Verizon Wireless)

AT&T filed a lawsuit in federal district court in Atlanta earlier this month asserting that Verizon Wireless' advertisements mislead customers by suggesting that AT&T subscribers cannot access wireless Internet services throughout its network. AT&T has called the ads blatantly false and has said that the commercials have caused irreparable harm to the company.

AT&T had asked the court to keep Verizon from running the advertisements until the matter is settled in court. But the judge on Wednesday declined this request.

The advertisements that Verizon is running show two maps that each indicate 3G wireless coverage. One map shows coverage for Verizon and the other depicts AT&T's coverage.

AT&T doesn't argue that the maps are incorrect in terms of showing its 3G coverage. But it says that Verizon is misleading customers by implying that they cannot use their phones or access the mobile Web when they aren't in 3G coverage areas. The reality is that customers can make phone calls and access the Internet from their phones using the company's slower EDGE or GPR networks.

Verizon argues its advertisements are simply pointing out the fact that AT&T has not invested enough in upgrading its network to handle increased traffic from smartphone devices, such as the Apple iPhone.

Verizon has modified its ads slightly to indicate that the map applies only to 3G coverage and not regular 2.5G service, which is adequate for making voice calls and connecting to the wireless Internet at slower speeds.

Verizon said in its 53-page rebuttal to the court earlier this week that AT&T is not suing Verizon because the claims are false, but because it doesn't want to face the truth about its network.

AT&T said it plans to press on with its case despite the fact that it lost the latest legal battle.

"While we are disappointed with the court's decision on our request for a temporary restraining order, we still feel strongly that Verizon's ads mislead consumers into thinking that AT&T doesn't offer wireless service in large portions of the country, which is clearly not the case," Mark Siegel, a spokesman for AT&T, said in an e-mail. "We look forward to presenting our case to the court in the near future."

Originally posted at Signal Strength
November 17, 2009 10:43 AM PST

Verizon to AT&T: Stop whining; start investing

by Marguerite Reardon
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Verizon Wireless said AT&T is suing the wireless operator not because its recent ads are untrue, but because the truth hurts.

AT&T earlier this month filed a lawsuit claiming that Verizon is misleading customers by suggesting that AT&T subscribers cannot access wireless Internet services throughout its network. In the opening paragraph of its legal rebuttal to the suit, Verizon very plainly surmised its argument: "AT&T did not file this lawsuit because Verizon's 'There's A Map For That' advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts."

The rebuttal filed on Monday in a Georgia district court was in response to two complaints AT&T filed with the court asking that the Verizon advertisements be pulled from the airwaves. AT&T has called the claims in the advertisement "false" and "misleading." And the company claims it has caused "irreparable harm" to AT&T's wireless business.

Verizon representatives have responded to the press on these claims. But now the company has filed its official response to the court in a 53-page document that lays out the company's defense.

Verizon argues its advertisements are simply pointing out the fact that AT&T has not invested enough in upgrading its network to handle the tidal wave of data traffic experienced by the release of the Apple iPhone, which AT&T sells exclusively in the U.S. Verizon says that it is simply highlighting what many AT&T iPhone customers have already recognized.

"In the final analysis," Verizon said in its filing. "AT&T seeks emergency relief because Verizon's side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T's confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly. AT&T may not like the message that the ads send, but this Court should reject its efforts to silence the messenger."

Verizon's initial advertisement, which began airing on TV November 3, shows two maps with red and white splotches indicating 3G wireless coverage. The white area indicates no 3G coverage, and the red indicates areas where 3G service is available. In the ad, Verizon shows an AT&T map that has lots of white spaces, whereas the Verizon map is almost covered in red.

AT&T claims the ad is misleading because it implies that AT&T customers can't use their phones and cannot access the mobile Internet in areas where the carrier does not offer 3G wireless coverage. The truth is that AT&T customers can use their phones and they are able to access the wireless Net using the company's slower EDGE network.

Verizon has modified its ad slightly to indicate that the map applies only to 3G coverage and not regular 2.5G service, which is adequate for making voice calls and connecting to the wireless Internet at slower speeds.

In its filing, Verizon argues that its ads refer explicitly and solely to AT&T's 3G network coverage. And therefore the advertisements should be evaluated on that basis. Verizon claims that it is a fact that its 3G wireless network covers five times more geographic area than AT&T's 3G network. And because this is an undisputable fact, the company should be able to use this in its advertisements.

Verizon pointed to AT&T's own advertisement claims that it operates the nation's fastest 3G wireless network.

"Despite the far smaller size of its 3G network, AT&T has spent tens of millions of dollars making its 3G network, which it dubs the "Nation's Fastest 3G Network," the centerpiece of its national advertising since at least the summer of 2008," Verizon argued. "AT&T now is attempting to silence Verizon's ads that include maps graphically depicting the geographic reach of AT&T's 3G network as compared to Verizon's own 3G network because AT&T does not like the truthful picture painted by that comparison."

But AT&T still asserts that the advertisements Verizon is running are misleading.

"We filed the lawsuit because Verizon's ads mislead customers into thinking that AT&T does not offer wireless service in the vast majority of the country," said Mark Siegel, a spokesman for AT&T. "We look forward to presenting our case."

Originally posted at Signal Strength
November 16, 2009 11:29 AM PST

AT&T debuts new Windows 7 mobile Netbooks

by Lance Whitney
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Acer Aspire One

(Credit: AT&T)

AT&T is hoping for happy holidays with the launch of two new Netbooks offering Windows 7 and mobile broadband.

The company announced Monday its new Netbook lineup--the Samsung Go and Acer Aspire One--both with built-in access to its 3G network. Available later this month in stores and online, both portables will cost gift buyers $199 after a mail-in rebate and two-year data plan contract.

The required DataConnect plan will offer 200MB of data for a new lower price of $35 per month, or 5GB for $60 per month, said AT&T. The plan will let consumers hop online via AT&T's 3G mobile network or any of the company's 20,000 Wi-Fi hot spots across the U.S.

"Demand for Netbooks remains strong among consumers, small business customers, and those who desire constant access to the Internet while on the go," said David Haight, vice president of product development for AT&T emerging devices, in a statement. "Paired with the nation's fastest 3G network, AT&T Wi-Fi service, and now the value and ease of use of Windows 7, these devices will make very attractive and affordable gifts this holiday season."

Samsung Go

Samsung Go

(Credit: CNET)

Weighing less than three pounds, the Samsung Go is equipped with a 10-inch screen, 160GB hard drive, 1 GB of RAM, and a 1.3 megapixel Webcam. A bit skinnier at 2.2 pounds, the Acer Aspire One also includes a 10-inch screen, 160GB hard drive, 1GB of RAM, and built-in Webcam.

Both Netbooks also come with AT&T's Communication Manager software, which tries to help Internet users better manage their connections by automatically tapping into AT&T hot spots.

The Samsung and Acer machines have one potential limitation, however. Like most Netbooks, they come with Windows 7 Starter Edition, a stripped down version of Windows 7 that lacks certain key features of its beefier brethren.

Originally posted at Crave
Lance Whitney wears a few different technology hats--journalist, Web developer, and software trainer. He's a contributing editor for Microsoft TechNet Magazine and writes for other computer publications and Web sites. You can follow Lance on Twitter at @lancewhit. Lance is a member of the CNET Blog Network, and he is not an employee of CNET.
November 13, 2009 2:40 PM PST

AT&T: Verizon ads are 'blatantly false'

by Marguerite Reardon
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AT&T wants to set the record straight about its 3G wireless coverage.

The company has placed a statement on its Web site defending itself against critical advertisements Verizon Wireless has been running that highlight areas of the country where AT&T lacks 3G coverage.

"We typically don't respond to competitors' advertising," AT&T said in its statement. "However, some recent ads from Verizon are so blatantly false and misleading that we want to set the record straight about AT&T's wireless-data coverage."

Verizon's initial advertisement, which began airing on TV a couple of weeks ago, mocks Apple's "there's an app for that" slogan. Instead, Verizon's advertisement says "there's a map for that."

The ad campaign shows two maps with red-and-white splotches. The white area indicates no 3G coverage, and the red indicates areas where 3G service is available. In the ad, Verizon shows an AT&T map that has lots of white spaces, whereas the Verizon map is almost covered in red.

AT&T has filed a lawsuit claiming that the ad is misleading because it implies that AT&T customers can't use their phones in areas where the carrier does not offer 3G wireless coverage.

Verizon has modified its ad slightly to indicate that the map applies only to 3G coverage and not regular 2.5G service, which is adequate for making voice calls and connecting to the wireless Internet at slower speeds.

But AT&T is still not happy with the adjustment, and the company wants Verizon to stop running the ads or to alter them further.

What's more, AT&T has added a complaint about a newer Verizon commercial, which characterizes the iPhone as a new arrival to the Isles of Misfit Toys, to the lawsuit. The Isles of Misfit Toys refers to an island where broken toys and misfits would go in the popular Rudolph the Red Nosed Reindeer Christmas special.

In the ad, a toy elephant asks the iPhone what it's doing with the misfits, since it has so many cool apps. The iPhone doesn't really answer, instead flashing the AT&T map, which indicates the spotty 3G coverage. All the toys seem to understand.

AT&T hasn't launched ads of its own to combat the Verizon commercials. But the company's statement on its Web site is its attempt to refute many of Verizon's claims. For example, AT&T points out that its data coverage reaches 303 million people, or 97 percent of the U.S. population, using a mix of wireless technologies. Of course, AT&T admits that not all of these customers are able to access the faster 3G network; only 75 percent of the U.S. population can get access to AT&T's 3G wireless network.

AT&T also emphasizes in its statement that it has twice as many smartphone customers as Verizon. And it says it offers the most popular smarpthone in the industry, the Apple iPhone. AT&T says it offers more mobile applications than its competitors. And finally, it points out that it has the fastest 3G wireless network in the nation, a claim some customers who use the service may question.

There's no question that Verizon's ads are hard-hitting. But it's difficult to say whether they have affected consumers' purchase decisions. Anecdotally, it looks like the ads might have helped Verizon win a few customers. One Motorola Droid customer I interviewed at a Verizon store in New York this week said he decided not to buy the iPhone because of the Verizon ads he saw on TV.

"I was considering the iPhone," said Henry Goodison, of the Bronx borough. "But I saw a commercial about AT&T's 3G coverage. It said, 'Here is AT&T's 3G coverage, and here is ours.' And I thought it would be better to have Verizon, if I travel to another state, where AT&T doesn't have 3G coverage."

Originally posted at Signal Strength
November 12, 2009 4:07 PM PST

Qualcomm readies 3G/4G mobile chipsets

by Marguerite Reardon
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Mobile chip maker Qualcomm said Thursday that it has started providing new wireless chipsets that combine 3G and 4G wireless technology to help carriers transition to the next generation of wireless technology.

The company said Huawei Technologies, LG Electronics Novatel Wireless, Sierra Wireless, and ZTE are among the first mobile-device manufacturers to test the new chips.

Qualcomm said that devices that use the new chips could be available in commercial products starting in the second half of 2010.

The new chips will allow wireless phones and other portable devices to switch between a 4G wireless network using LTE, or long-term evolution, technology and HSPA Plus, a 3G wireless technology.

This is important because many carriers around the world plan to upgrade their networks to 4G using LTE. But these networks won't be ubiquitous overnight, and consumers will not be able to get 4G signals everywhere and will need to roam on 3G networks so they can have coverage almost everywhere. This means that devices will need chips that allow them to switch between networks.

HSPA Plus is the next iteration of 3G wireless technology that can provide download speeds of up to 21 megabits per second. Many wireless operators, including Telstra of Australia and AT&T in the U.S., are upgrading their networks now. These carriers eventually plan to upgrade their networks to LTE.

Qualcomm also announced it is providing a new set of mobile-device chips to manufacturers for testing that will add more robust multimedia features to new smartphones.

This new chipset family supports high-definition video recording and playback, enhanced graphics, and an overall chip design that is optimized for a highly responsive Web experience. Qualcomm expects phone makers to have devices that use the new MSM7x30 family of chipsets commercially available by the end of 2010.

The new chipsets will allow phones to operate on the most advanced 3G wireless networks, such as those running the latest generation of HSPA and EV-DO (Evolution Data Optimized).

The chips will support handsets that use the Android, Brew, Symbian, and Windows Mobile operating systems. Some of the features that the new chips could enable include a 12-megapixel camera, 720p video recording, and 3D gaming.

Originally posted at Signal Strength
October 19, 2009 8:01 AM PDT

Mulling mobile broadband options

by Peter Glaskowsky
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I've been thinking about buying a new gizmo, and it turns out I'm not the only one in the family having these thoughts.

My sister sent me an e-mail over the weekend:

I need a 3G card for my laptop and I'm going to get it from Verizon. What should I ask for? I just don't want them to try to sell me more or less than I need.

Coincidentally, I've been looking into the latest options for mobile broadband access for a couple of months now, ever since the two-year contract ran out on the Option GT Max 3.6 Express I bought in 2007.

Here's an expanded version of my reply e-mail:

There are four basic kinds of 3G wireless modems: USB dongles, PC Card and ExpressCard devices, portable 3G/Wi-Fi access points, and cell phones with wireless "tethering."

USB modems are the most popular type and usually the least expensive. They plug in like a thumb drive, and they're easy to deal with. But I don't like them because they can stick out pretty far, which makes them awkward and a bit fragile. The larger ones don't work at all with USB jacks that are too close to other ports. Also, the cheapest ones can have relatively poor reception.

If your laptop has a plug-in card slot, it's either for PC Cards or the more recent ExpressCard type. Your user manual will tell you. Verizon offers one of each. They don't stick out so far, which makes them a little more rugged while in use, though you should still remove them before putting away the laptop. I find them more convenient than the USB type.

Novatel MiFi 2372

The Novatel MiFi 2372 connects up to five Wi-Fi devices to 3G mobile broadband networks.

(Credit: Novatel Wireless)

A portable access point is worth considering if you have more than one gizmo to connect to the Internet while you're traveling. For most North American users there's only one such device available, the Novatel MiFi.

Sprint and Verizon offer the MiFi 2200, which provides typical download speeds from 400Kbps to 1.4Mbps (Verizon's estimate; actual speeds vary widely).

Novatel also makes the MiFi 2372, which works on AT&T, T-Mobile, and pretty much any international phone network. This is the one I want, but as far as I can tell AT&T and T-Mobile don't offer discounted pricing on this gizmo yet. If purchased directly from a mail-order supplier, it's very expensive--well over $300.

Whichever version you get, the MiFi is a standalone gadget a little smaller than an iPhone. It has its own battery and recharges with a small wall adapter or by connecting it to your laptop (which makes it work like a USB wireless modem). It connects to the cellular data network and creates its own little Wi-Fi hot spot that can be used by up to five systems at once--like your laptop and an iPod Touch.

I don't have one of these myself, but friends do, and it looks like the most convenient way to get online while traveling.

As an aside, I should mention that one of the earliest mobile broadband/Wi-Fi gizmos was developed by a friend of mine, Tor Amundson. He called it the Stompbox, and wrote about it for Make magazine. More information is available on one of his sites, Stompboxnetworks.com.

Earlier this year, Tor told me about an interesting alternative to the MiFi. Cradlepoint makes gizmos that are functionally equivalent to the MiFi, except they work with a user-provided USB or ExpressCard modem. While this approach is noteworthy, I think the MiFi is generally a better solution for most users.

The last option is to get a 3G-compatible cell phone that supports "tethering"--that is, using the cellphone itself as a modem. This can work pretty well, though I had a lot of trouble tethering the Cingular 8525 phone I had before I got the Option card.

The major downside of tethering is that you may not be able to talk on the phone while using the Internet. Apparently AT&T and T-Mobile 3G phones are more likely to support simultaneous operation than those on Verizon or Sprint. I regard this limitation as unacceptable, though you might feel differently. The upsides are that tethering can be somewhat cheaper than getting a separate 3G modem because there's only one contract, and there's nothing else to carry around.

(The iPhone still doesn't allow tethering.)

The most important thing to keep in mind, no matter how you get online, is that mobile Internet usage is quite strictly limited by all carriers. Verizon's $40/month service provides only 250 MB/month of data transfer, and that can run out very quickly. Even the $60 service's 5GB limit can be exceeded in mere days if you spend too much time on YouTube or some other video streaming service.

If you go over your plan limit, per-megabyte charges are really painful. According to Verizon, the 5GB overage rate is 5 cents/MB and the 250MB overage rate is 10 cents/MB. In other words, a single HD video on YouTube could easily cost you a few dollars to watch once you're over the limit.

For comparison purposes, AT&T's overage fees are $10/100MB for its $40/month plan and 49 cents/MB for the $60/month plan. The latter rate is the cell phone equivalent of the death penalty, since hardly anyone is going to go only a few megabytes over the 5GB allotment. A careless user could easily incur hundreds of dollars in overage fees in a single month.

So whatever you buy, be careful how you use it. And if you share your connection (using a MiFi, or via Internet Connection Sharing in Windows), make sure your friends stay away from Hulu.

Another thing to consider is whether you need international access. If you intend to travel a lot, you can get a wireless modem that will work in most foreign countries. Be sure to ask about the countries that matter to you; Japan and South Korea, in particular, have very specific requirements. What Verizon calls "Global Ready" modems are somewhat more expensive to buy, but again, be warned: international roaming can be *very* expensive. (In the U.S., the charges are the same as for any other 3G modem.)

In my opinion, the best way to get Internet access while traveling internationally is to find cheap or free Wi-Fi hot spots and skip the mobile broadband. This approach is less convenient, but there's no risk of coming home to a very expensive bill from your cell phone company.

Originally posted at Speeds and Feeds
Peter N. Glaskowsky is a computer architect in Silicon Valley and a technology analyst for the Envisioneering Group. He has designed chip- and board-level products in the defense and computer industries, managed design teams, and served as editor in chief of the industry newsletter "Microprocessor Report." He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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