Webware

Google wants to know more about how TiVo owners are exposed to commercials.

(Credit: TiVo)

Google and TiVo know you accidentally watch a few ads while fast-forwarding through the commercial breaks of your recorded programs, and they'd like a little more data to back that up.

Google plans to add TiVo "television viewing data" to its existing Google TV Ads program, the two companies said in a press release Tuesday. Google TV Ads is the company's attempt to re-create its AdWords and AdSense model on the small screen through a partnership with Dish Network, and it wants to use TiVo data to help its advertising clients measure how and when their ads are viewed.

DVRs like TiVo are not the favorite tech product of the television advertising business, as they allow viewers to watch shows whenever they like and skip the commercials. But most DVR owners (except for a few masters of the remote control) catch glimpses of ads as they whiz by, or overshoot the end of the commercial period and hit the 30-second rewind button, exposing them to the last ad shown before the program resumes.

That kind of viewing shouldn't count as a full ad impression, since the advertiser knows the viewer didn't watch the full ad, but Google seems to feel that it can't be completely ignored, either. It plans to use "anonymous second-by-second DVR viewing data" to track how viewers see ads placed through Google TV Ads. It also gives Google more access to viewer behavior on sources outside of Dish Network, including cable, satellite, and over-the-air viewers.

That could presumably make Google TV Ads more attractive to potential advertisers, since Google will be able to assemble a wealth of data on the viewing habits of DVR owners. Google also has a deal with Nielsen for viewing data, although some feel the new TiVo partnership will put a lot of strain on that relationship.

In a somewhat related move, TiVo has also partnered with MillerCoors to expose football fans to Coors Light ads when they are fast-forwarding through recorded NFL games.

If social gaming is Hollywood, the people aren't as pretty. Well, maybe the avatars are.

Yes, yes, we know that social games are taking over the bloody world: earlier this week, gamemaker Playfish announced its $300 million sale to Electronic Arts, and on Thursday, rival Playdom retorted with the announcement of $43 million in venture funding at a $260 million valuation, and the acquisitions of smaller gaming companies Green Patch (manufacturer of Facebook-based games like Lil Green Patch and Farm Life) and Trippert Labs. Green Patch's games will up Playdom's reach on Facebook by 30 percent, the company said.

Expect to see more of these sales, as smaller developers find they're having trouble treading water in an industry where the big guys--Zynga, Playfish, Playdom--have chomped up most of the market share, and where Facebook, the biggest destination for these games, has shown that it can change the rules at whim. And the big companies, too, want to scramble to get bigger.

Plus, as Playdom co-founder and chairman Rick Thompson explained to CNET News: When gaming companies grow large, they have to deal with a lot of stuff that can get in the way of producing new games and staying on top of consumer trends. That's one reason to keep investing in new talent through acqusitions.

"The hitmakers start spending all their time on operations, and on things that don't improve or enhance the games, and so they become essentially owners and operators," he said. And likewise, "people who can create things shouldn't necessarily be operating a gaming company."

He drew the evolution of a social gaming company parallel to an entertainment studio: "a lot more like Hollywood or the traditional gaming industry" than a Web start-up.

But here's the catch when it comes to acquisitions in this space: Gaming, especially social gaming, is a hit-driven business. If a parent company buys up a hot Facebook game, that game could already be running out of shelf life: which is, indeed, sort of like a Hollywood establishment signing a contract with an actor who's had five hit films in a row, as he could easily be over the hill before long. (Hello, Rob Lowe.)

"I think we're getting pretty good at really looking at their data now, and modeling how these games will evolve over time," Thompson said. "But I think there's essentially a life cycle of growth and then decay. What we really look at in acquisitions is not just daily active users, but bringing on additional team members that can really help create new games in the future."

Boxee Box: More fun than kittens?

(Credit: daveyp.com)

Even though Hulu Desktop and other software have stolen its thunder a little, we love Boxee. It was one of the first and best ways to browse streaming media from multiple outlets on a big screen, and we like its indie spirit, even though some content providers have given it a hard time.

Rumors of a Boxee Box--an actual piece of hardware to free the software from a PC--have been floating for a while, but it's becoming real very soon, according to the Boxee blog. Boxee's first hardware partner has been found, and we are already guessing as to what the Boxee Box will have inside. More importantly, how will it compare with Roku? Or, could it possibly be...

A launch event on December 7 in Brooklyn will give a lot more details including mock-ups, and CNET will be there. Look for more then. Until that day, enjoy the kittens.

(Credit: OfficeMax/Elf Yourself)

It's that time of year again, when you trawl the Web for unflattering mugshots of your boss to embed on the bodies of dancing elves with the "Elf Yourself" holiday card promotion, going live for the fourth consecutive year on Tuesday. They're the brainchild of OfficeMax, which teams up annually with online animation shop JibJab to bring forth what might be the most successful social-media marketing campaign that the Web has yet seen.

Last year, a total of 35 million "Elf Yourself" cards were sent, and OfficeMax says that since it launched in 2006, the seasonal site has chalked up 284 million visits. So what's new this year? Well, there are two new elf dances! Yay! You can now, in addition to "Disco Elves," "Country Elves," and "Elf Classic," choose to model your creation off the "Hip-Hop Elves" or "Singing Elves" dances.

More importantly, OfficeMax is playing up how the latest edition of "Elf Yourself" ties into Facebook and Twitter, with an option to tweet out your video creation or to share it on your Facebook profile or a friend's. Additionally, it uses Facebook Connect so that you can source your embarrassing headshots from your photo albums or your friends'--that's clever.

It's not actually clear whether "Elf Yourself" drives up OfficeMax sales at all, but it does make some money on its own: you can pay to download the video, which normally expires once the holiday season has ended, or to order a hard copy.

Now go forth and tick off your human resources department.

"Come on, Flixster. We know you can do better than that."

Those are the words I wrote on Friday to sum up a review of Flixster's movie app for BlackBerry phones. The trouble is, I goofed. I was apparently a day early, reviewing the previous Flixster for BlackBerry, which did deserve the critiques I dished out, and not the Flixster update that was set to release on Saturday (we still don't see it in the BlackBerry App World as of Sunday, but keep checking the store and this post for an update). A re-review--or rather, a preview of the forthcoming Movies app, version 1.1.6--is only fair.

The updated Movies app by Flixster for

(Credit: Flixster)

Flixster's free Movies 1.1.6 for BlackBerry is a pronounced improvement over version 1.0, which served more as a shortcut to Flixster's mobile-optimized Web site than it did a native application. The movie app's navigation looks similar to the previous version, but is now stylized and fixed in place, with only the content refreshing as you move from tab to tab, not the entire screen as before.

As with many mobile apps that sync content from a master Web site, the application's speed is still contingent on the quality of your data connection. If you have a slow connection, the showtimes and theater lists will load slowly. This is especially true when it comes to launching previews. It appears that movie previews call on the browser to initiate a download, and then play on the BlackBerry's built-in media player--at least in the case of my test phone, the BlackBerry Bold 9700. An error message that the wireless connection broke appeared after each trailer finished playing. Pressing the phone's "back" arrow key twice restored Flixster's app.

While the guts of the Flixster app are identical to the previous version, and mostly still linked to the main Web site itself, the updated visual wrapper transforms the user experience from basic Web browsing to a cohesive launchpad where you can read reviews, scour showtimes, and buy tickets by way of Movietickets.com. Flixster's Movies app is one I'd now readily, not reluctantly, use on BlackBerry when that urge to stare at the silver screen sets in.

Updated 11/8/09 at 9:15 pm PT: This post evaluated Flixster's Movies 1.0 app for BlackBerry phones. It turns out, we got a little bit ahead of ourselves on this review--but here's the hands-on review for the update to the app described below, Flixster's Movies 1.1.6 for BlackBerry.

Flixster 1.0 sure didn't look this good on our BlackBerry Bold--but the next version will.

(Credit: Flixster)

We were excited to hear that Flixster's popular iPhone movie app was making the jump to BlackBerry. Unfortunately, not all apps dive as elegantly into other mobile platforms. Flixster's Movies app is one of them.

The free Movies by Flixster app for BlackBerry has all the essentials: a tab for box office hits, an area to enter your Zip code to find movies near you, a list of upcoming titles, and movies that have come out on DVD. You can even purchase movies via movietickets.com. Yet this movie "app" is not so much a native application as it is a shortcut to a BlackBerry-optimized version of Flixster's mobile Web site.

While a nicely formatted mobile site routinely delivers a better experience than navigating the site through a browser, winding up with a not-app after downloading an application feels like a cheap trick. To top it off, Flixster Mobile looks like a mobile site on BlackBerry and reloads every screen as you navigate. In contrast, the iPhone version, pulls show times and theater information into a stylized interface that in no way resembles the Flixster.com site, apart from the information it downloads.

Users aren't fooled by the bait-and-switch, either. Flixster's movie app on BlackBerry rates 2.5 stars out of 129 votes at the time of writing. The program's average iPhone rating scores higher, with a 3.5-star average for the current version out of about 16,000 user reviews.

Come on, Flixster. We know you can do better than that.

It looks like the brouhaha surrounding social-app moneymaker Offerpal Media is bigger than founder Anu Shukla's "sh*t, double sh*t, and bullsh*t" response to the accusation that its business is built on scamming consumers. It's got upcoming developments in two lawsuits, one in which it's the plaintiff and one in which Shukla is a defendant.

VentureBeat's Dean Takahashi reported Thursday that a lawsuit was filed in an Alameda County, Calif., superior court against Shukla and co-founder Michael Liu on behalf of Kevin Halpern, who alleges that he helped found the company and was then shut out. In a court complaint, Halpert says that in exchange for offering his social-networking expertise to what would become Offerpal, Shukla promised him a 15 to 20 percent stake in the company that never came to fruition.

The defendant's motion to dismiss the breach-of-contract suit is scheduled for November 24, according to public court documents. On Wednesday, Offerpal had announced that Shukla would be leaving her post as CEO and would be replaced by digital-ad veteran George Garrick.

But that's not the only legal dispute that Offerpal is in. There's a judicial settlement conference scheduled for Friday in the trademark infringement lawsuit that Offerpal filed against Kickflip, a former customer that went on to create a competing business, called Gambit, according to a person familiar with the court details. The suit was originally filed in April, and the status of a potential settlement is currently unclear because most of the events thus far, as well as Friday's scheduled meeting, have been behind closed doors.

But the reason why Offerpal has been in the news so much as of late has been because of Shukla's public altercation with TechCrunch's Michael Arrington at last month's Virtual Goods Summit in San Francisco. In response to Arrington's allegations that Offerpal's profitable business, used by many social-gaming companies as a way for users to earn virtual goods in-game, actually misleads players into signing up for paid offers and subscriptions.

Following the Arrington-Shukla spat, a number of high-profile names in the gaming and social-networking world came out against developer-app scams and misleading ads. Offerpal maintains that it runs a legitimate business. But it's clear that this company's issues run quite a bit deeper than a single PR fiasco.

Offerpal Media, a company that helps social-network app creators make money from offers and surveys, on Tuesday announced that it had replaced its CEO in the wake of a high-profile onstage argument at a conference and subsequent press over whether it's scamming consumers who fill out offers in order to earn virtual goods in social games.

Anu Shukla, who founded the company and had been serving as CEO since its 2007 launch, will be replaced by George Garrick, who has served as the CEO of Flycast Communications, Wine.com, Jingle Networks, and Mochi Media. Shukla "will still be involved and help guide the company," an Offerpal representative told CNET News.

A statement from Shukla makes it sound like the company's been CEO-hunting for months ("I have known George for a long time...After many months of searching, I believe that George is the best CEO to scale the company to new heights. I am looking forward to working with him closely"). But the timing is a little too good to be coincidental: a firestorm erupted over Offerpal and other companies in its niche after TechCrunch's Michael Arrington confronted Shukla while she was on a panel at the Virtual Goods Summit in San Francisco last month. Arrington accused Shukla of running a scam operation that tricks consumers into unwittingly spending money--and of course, he then blogged about it.

Shukla's response to Arrington was "sh*t, double sh*t, and bullsh*t."

But the industry has taken the controversy seriously. Social game makers like the massive Zynga have come out and said that they would ban potentially shady and misleading offers, even though those might make up a sizeable chunk of revenue, and on Tuesday social network MySpace joined the debate and said that it had modified its terms of service to outlaw "app scams."

Shukla was interviewed by VentureBeat's Dean Takahashi in a lengthy article published on Tuesday.

This post was expanded at 4:55 p.m. PT.

PayPal is preparing to launch a new payment system that simplifies the process of buying products from within an online application, The Wall Street Journal is reporting.

According to the report, the new service will be called PayPal X. It will allow users to sign in to their PayPal accounts and purchase products from within a respective application.

The service, which has reportedly been in limited testing, is eBay's best hope for capitalizing on the burgeoning in-app payment market, which has witnessed Facebook emerge as one of PayPal's strongest competitors.

According to The Wall Street Journal, Facebook's in-app currency, Facebook Credits, is now being considered by many developers that are lured by the social network's size and reach.

Sebastien de Halleux, chief operating officer of social-gaming company Playfish, told the Journal that his company is trying out Facebook Credits to possibly replace PayPal. He told the Journal that Facebook's service "can create a lot of value by reducing friction and allowing many more people to spend money." It also helps that Facebook's system, unlike PayPal, is built into the social network.

With PayPal X, it seems the online-payment company is trying to stay relevant in a market that is becoming increasingly complex (and crowded). It should be interesting to see if PayPal X can help PayPal stay relevant--and compete with Facebook.