Webware

Google is making a new move to lower language barriers, offering the ability to translate search results from one language to another.

The search giant is in the process of adding the feature to the "show options" button that shows at the top of search results page. "We've offered this feature in Google Translate for a while, but now we're integrating it fully into Google search, making it easier for you to find and read results from pages across the web, even if they weren't written in a language you speak," said Maureen Heymans, the project's technical leader, and Jeff Chin, its product manager, in a blog post.

Clicking the option can dramatically change the results you see. For example, my ordinary search for "Taipei Museum of Fine Art" produced mostly English-language results. The translated results, though, featured Chinese Web sites with a different perspective (see the result below). Among other things, there was a Chinese Wikipedia entry--also conveniently translated by Google when I clicked the link--where there is none written in English.

Immediately following the Friday night broadcast of MTVU's alternative-music awards show, the Woodie Awards, viewers will be able to watch a 360-degree video of it online.

The Immersive Media technology supporting the online video, scheduled for online availability at 8 p.m. PST, is designed to enable users to freely navigate around a video, 360 degrees, letting them explore angles and shots that they wouldn't normally have been able to see.

Death Cab for Cutie performing at MTVU's Woodie Awards.

(Credit: MTVU)

While I haven't seen the Woodie feed yet, I did have a chance to play around with the technology on some test videos. The video experience seems perfectly suited for a concert format. It's certainly something worth checking out, even if you don't particularly care for the music, which is scheduled to include performances by Death Cab for Cutie, The Dead Weather, Matt and Kim, and Passion Pit.

This is the first big event for the IM Live technology, so it should be interesting to see how the experience of the fully produced show on TV compares to the IM Live video experience, in which site visitors essentially become their own producers. If you end up making your own comparisons, let us know what you think.

Reading The Wall Street Journal articles for free through Google News will get harder if the paper decides to embrace Google's new changes to its "First Click Free" policy.

(Credit: Screenshot by Tom Krazit/CNET)

As the journalism industry gathers once again to wring its hands about the future, Google has thrown it a bone with new limitations on its "First Click Free" policy for news stories shown on Google News.

Companies that operate subscription-based Web sites--such as The Wall Street Journal--don't want to expose the full text of their articles to Google. But despite what WSJ owner Rupert Murdoch says, most of them also want their articles and sites discoverable through Google and Google News. As a compromise, Google has allowed those publishers to participate in what it calls a "First Click Free" program, where articles accessed through Google News links can be seen in their entirety, but if the user attempts to click anywhere else on that story page, they are directed to a sign-up page.

The problem is that Web users quickly figured out that you can access almost any Wall Street Journal article for free simply by cutting and pasting the headline into Google News, which generates a "free" link that isn't available if a publisher such as CNET links to a Wall Street Journal article. "While we're happy to see that a number of publishers are already using First Click Free, we've found that some who might try it are worried about people abusing the spirit of First Click Free to access almost all of their content," wrote John Mueller, Webmaster trends analyst for Google, in a blog post.

As a result, Google is now putting limits on the First Click Free usage. Web publishers can now decide to limit use of the First Click Free rule to five times per person per day through both Google News and regular Google search results. It's not clear whether readers could get around this issue by clearing cookies from their browser or enabling private browsing, but a Google representative said it will be up to Web publishers to decide how they want to track visitors through some combination of cookies or IP addresses.

Google is one of many companies and organizations participating in a day-long discussion about the future of journalism at the Federal Trade Commission in Washington. The topic has pitted Google against the publishing industry all year, with Google insisting it's a friend of journalism by sending traffic toward media companies, and media companies accusing Google of siphoning their potential traffic by showing headlines and snippets on Google News.

It was inevitable that someone would seriously consider taking Google's dare.

Rupert Murdoch is reportedly thinking about removing all of News Corp.'s content from Google and striking an exclusive deal with Microsoft's Bing.

(Credit: Dan Farber/CNET)

For years, Google has all but dared traditional media companies trying to develop online businesses to live without the traffic it sends their way. The folks at the Googleplex make it clear that content owners who believe Google is unfairly indexing (or stealing, depending on your point of view) their content can easily remove that content from Google's massive corner of the Internet.

There's a tradeoff for that independence, of course: Don't expect the advertisers that have signed deals based on site traffic to pay the same amount next year.

News Corp. might be getting ready to do what many think is unthinkable. Reports have surfaced over the last several months, most recently in the Financial Times, that News Corp. is in talks with Microsoft to enact a plan that would see News Corp. properties hiding their content from Google's search engine in return for exclusive listing with Bing.

Rupert Murdoch, News Corp.'s famously cantankerous leader, isn't stupid: Microsoft would also have to pay News Corp. for the privilege of exclusive access to that content. But as Microsoft continues to lose billions of dollars a year on its online business, can it afford to be successful with this strategy?

Even if Microsoft is willing to cough up a huge sum (which Kara Swisher at Boomtown thinks is unlikely) for News Corp. content, this plan would only have a chance of turning the tables on Google if News Corp. and Microsoft can convince other large media companies to follow their lead.

First off, the practice of actually removing News Corp. content from Google would be relatively simple. News stories from The Wall Street Journal, commentary from The New York Post, and videos from News Corp.'s myriad cable and satellite television organizations can be tagged with a "noindex" tag, and Google won't index those pages as they are published. This also applies to pages that have been previously indexed, since they will be crawled again, this time with the new tag attached.

However, News Corp. would then need a backup plan to compensate for the revenue it would lose from the precipitous drop in traffic. With 65 percent of the search market, Google is the largest Web site in the world as measured by traffic. And its stated goal is to be the best information kiosk ever created by fielding queries and sending searchers on their way as fast as possible.

Murdoch has proposed removing his Web sites from Google only after constructing pay walls like the one used at the Wall Street Journal to limit free access to content, which is a somewhat controversial notion in this media era.

What News Corp. and Microsoft are reportedly discussing, however, is slightly different. Under the scenario outlined by the Financial Times, it does not appear that News Corp. would erect pay walls for all its content upon removal from Google. Instead, it would continue to make that ad-supported content available for free exclusively through Bing, helping offset the decline in traffic with a cash payment.

The two companies would then presumably market the hell out of the arrangement, because it would require a sizable shift in consumer expectations for Internet search. Right now, people are used to the idea that DirecTV is the only television provider that can offer a full package of NFL games every week, or that Comcast's Versus channel isn't available on DirecTV because of a licensing spat.

But that's not what they expect when they search online for news or information about a certain topic, and it would take some effort to educate them that The Wall Street Journal or Fox News' content can only be found if you're searching on Bing. Microsoft has already invested $100 million into Bing advertising, and would need to increase that amount to drive home the point that Bing is the only place you can find Fox News stories.

So will enough people be interested in that content as to change their search behavior and dramatically increase Microsoft's search market share? It's hard to see News Corp. moving the needle by itself, but modest results could embolden Microsoft to cut similar deals with other news companies and start the ball rolling toward the idea of Bing 2.0 as "the world's news search engine." That would be an interesting product.

As with just about everything, however, such a deal will likely come down to the amount Microsoft is willing to invest in such a project. Microsoft's Online Services Division, which runs Bing, is currently hemorrhaging money to the tune of $480 million in losses during its first quarter alone. Setting up content deals with the media industry would increase short-term costs with an iffy notion of when that investment would pay off in terms of increased search market share. And while Microsoft continues to milk Windows and Office profits, it can't throw money down a rabbit hole forever.

That means there's a sizable chance that this whole operation is geared around News Corp. negotiating a search and technology services deal with Microsoft to replace its current one with Google, which expires next June. Installing Bing as the search provider on News Corp. sites would generate increased searches for Microsoft while denying a common enemy Google some revenue, without kick-starting a huge battle that would have wide-ranging effects.

Murdoch has been able to tap into a well of frustration among those in the traditional media business over the way they are unable to duplicate the profits they enjoyed in the offline world on the Internet. But does he really want to call Google's bluff?

If so, he's banking on the notion that while basic news is a commodity, opinion and analysis is not. And whatever you might think of the various News Corp. properties, it's hard to argue they haven't earned a reputation for themselves as a unique source of opinion and analysis.

The judge overseeing the Google Books case has laid out the schedule for the second round of the final approval process, at the same time granting preliminary approval of the revised deal.

Like before, opponents of Google's settlement with groups representing authors and publishers will have a comment period in which to file objections, and books rights holders who want to preserve their abilty to sue Google for scanning their books will have an opt-out deadline. The final hearing is set for February 18 in U.S. District Court for the Southern District of New York.

After numerous interest groups and the Department of Justice objected to Google's original settlement over digital books scanning, the parties submitted a revised settlement late Friday night that amended the size of the class affected by the deal and wrote into the document explicit guarantees regarding access to the scanned material that were previously mere promises.

This wasn't enough to satisfy Google's most persistent critics, however, who will likely fill Judge Denny Chin's mailbox with objections to the revised settlement much the same way they did prior to the original September deadline. After the DOJ filed its own set of objections, final approval of the settlement was delayed until the parties could work out something more amenable to the government.

Opponents will have until January 28th to file objections with the court. That's also the same date for affected class members to decide whether or not they would like to opt out of the amended agreement.

Rights holders who opted out of the previous agreement also have until January to decide if they would like to opt into the revised agreement, otherwise the court will assume they still wish to opt out. Those who missed the deadline the first time around have a second chance to opt out by January 28th.

Google released a statement regarding the court filing. "The preliminary approval order sends a positive initial message; this agreement promises to benefit readers and researchers, and enhance the ability of authors and publishers to distribute their content in digital form. We remain hopeful that the agreement will receive final approval from the court and will realize the goal of significantly expanding online access to works through Google Book Search, an ambitious effort to make millions of books searchable via the Web."

The Open Books Alliance, which has vigorously opposed the settlement, weighed in a little later with a statement of their own.

"Today, in an expected procedural move, Judge Denny Chin granted preliminary approval to the revised Settlement of Google's copyright infringement lawsuit. This is not a surprising development and is not any indication that the court will or will not accept the terms of Settlement 2.0. The same procedural preliminary approval was given to Settlement 1.0, and now sets up a court process that will allow those opposed to the revised settlement to let their objections known to the court. The U.S. Department of Justice has until February 4th to weigh in with the court, as their investigation into the matter continues."

Blog platform company Six Apart is adding a free, miniaturized blogging service to its paid blog hosting service TypePad. The new TypePad Micro service is essentially a simplified template, called Chroma, for unpaid users on the TypePad service. It will likely be compared with Posterous and Tumblr.

The Chroma template is flexible and attractive, and most of the blogs I've seen using it look good. It's a great format for short posts and for sharing pictures and embedded videos.

But as a short-form blog authoring platform, TypePad Micro is still TypePad, a powerful and capable blogging system that may be overkill for people who just want a way to post quick items. The main Quick Compose interface is nice and light, but one level down, the options are overwhelming. In comparison, Tumblr's posting interface is light and clean all the way through. Posterous' Web interface is even leaner, and if that's still too much for you, you can start blogging on it via e-mail, without even setting up an account on the Web site. (To be fair, you can also post to TypePad Micro via e-mail.)

The new Chroma template is well-suited to short posts and images.

(Credit: Screenshot by Rafe Needleman/CNET)

Still, what Six Apart is doing with TypePad Micro is probably good for Six Apart and it's definitely good for writing and writers. From the product perspective, CEO Chris Alden believes that there's a somewhat open space in the blogging world between full-on blogs like TypePad and micro-blogs like Twitter. He envisions TypePad Micro as a good starting point for people who want to say more than they can on Twitter and don't want to pay for it (thus putting TypePad Micro in competition with the free Wordpress.com). He also sees it as a supplementary blog template for paying TypePad customers who want a new outlet for quick posts.

There is a quick posting form for TypePad Micro, but the rest of the author's site is complex.

(Credit: Screenshot by Rafe Needleman/CNET)

And if you care about writing, as I do, you'll love the new micro formats like this one, since they encourage people to write shorter posts. Since you have to think more when you're writing for a small space, this is good.

The TypePad platform also integrates into the modern world of Twitter, Facebook, and the like: Every time you post, the platform can automatically send alerts out to dozens of other accounts. And stealing a feature from Twitter, Movable Type lets readers "follow" TypePad blogs.

TypePad Micro is live now.

When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.

Google set the stage for that future Monday when it announced a $750 million all-stock deal to acquire AdMob, which is considered one of the strongest ad network providers for the mobile-computing world. It's a familiar strategy; just as Google bought DoubleClick in 2007 to blend search ad expertise with display ad expertise, so it plans to add AdMob's network of partners to its own mobile search ad efforts.

For all the work Google does in other areas--Google Apps, Android, Google Voice--advertising has always been, and will likely remain, its most important source of cash. It dominates the most lucrative segment of online advertising (search) and wants to expand its efforts in display advertising as well with a revamped DoubleClick Ad Exchange and increased efforts to court the major advertisers of the world.

But unlike the PC-based Internet, the mobile Internet-advertising business is still very small and very fragmented, with dozens of companies claiming to play a leading role. AdMob founder and CEO Omar Hamoui said he had no idea how much market share his company had in the business of providing mobile ads to Web site publishers, although AdMob is considered by outsiders to be one of the strongest companies in this area due to its work with ad units for iPhone applications.

Google's AdMob deal is about blending the respective advertising strengths of the two companies in a fast-growing market.

(Credit: Google)

Few doubt the staying power of mobile computing, however. Even with mobile advertising accounting for just a fraction of overall online advertising in 2009 ($416 million out of a total online spend of $24 billion according to eMarketer figures quoted by Google), AdMob has been cash-flow positive for about a year as advertisers show increasing interest in trying out mobile ads on smartphones like the iPhone and Android-based devices.

Google said it thought getting AdMob's 140-person team inside its company was "a pretty unique opportunity," said Vic Gundotra, vice president of engineering at Google, in an interview following the announcement of the deal. Gundotra and Hamoui both cited the cultural fits between the two companies as helping to streamline a deal; San Mateo, Calif.-based AdMob counts three Google veterans among the 10 executives listed on its management page.

It's not clear yet how Google will integrate AdMob into its existing structure. Google already operates DoubleClick Mobile, an ad delivery service that allows publishers to sell mobile ads directly to advertisers through a variety of ad networks, including AdMob's. What it doesn't have is its own display ad network with the reach and heft of AdMob's 15,000 and growing name-brand advertisers, which allows mobile publishers to essentially outsource their ad sales.

AdMob's success with iPhone ad sales has gotten it to this point.

(Credit: AdMob)

It's also not clear whether AdMob will now become "the" ad network for DoubleClick Mobile customers, but that might exclude a lot of business: Google lists its own AdSense, the MBrand and Decktrade networks from Millennial Media, and AdMob as just some of the ad networks if offers for DoubleClick Mobile customers.

In addition, Hamoui said AdMob would continue to sell ads across many different types of phones, rather than focusing on Google's Android. The whole reason AdMob has grown to the level it has was because it was able to separate its technology from specific phones like the iPhone or Android, which gives advertisers a much broader reach than if the ad network focused on any one phone, he said.

Google is now positioned to offer a one-stop shopping experience for companies interested in online advertising, combining search and display ad possibilities on both regular Web sites and mobile sites and applications. As has been the case for so many Google products and initiatives this year, that will likely raise an eyebrow among federal regulators.

As such, Google said while it doesn't expect to encounter significant regulatory issues with the AdMob purchase, "closer scrutiny has been one consequence of our success. On that basis, we wouldn't be surprised if there were some regulatory review before the deal closes." Google said it hoped to wrap up the deal "in the next several months."

Google took great pains Monday to point out how small a deal this was in the grand scheme of the advertising market. It created a Web site devoted to the deal where it quoted competitors in support of its point that mobile-ad budgets are tiny at the moment compared to the overall amount of money spent on online ads.

But Google's willingness to cough up $750 million in stock--making this its third-largest acquisition once it's finalized--shows just how important it thinks this market will become over the next decade.

When asked how quickly Google might see a return on this deal, Gundotra emphasized the future possibilities over short-term financial concerns.

"Getting that group of talented people into our company is an unbelievable return," he said. "It's likely lead to products and innovations we haven't even thought of yet."

(Credit: IBM)

IBM on Wednesday announced a program designed to help educators and students pursue cloud-computing initiatives and better take advantage of collaboration technology in their studies.

The IBM Cloud Academy, announced at the Educause annual conference, includes a global roster of educational institutions as initial participants. Educause is a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology.

IBM will provide the cloud-based infrastructure for the program, with some basic collaboration tools available at the outset. IBM's LotusLive service provides the basis for the new offering. Participants will immediately be able to do some very basic tactical functions on the new system:

• Create working groups on areas of interest to the education industry
• "Jam" on new innovations for clouds in education-related areas with IBM developers
• Work jointly on technical projects across institutions
• Share research findings and exchange new research ideas

Shared research across universities and other higher-learning institutions remains a vital part of technological innovation, but many programs don't have formal tool sets in place. Cloud services are a logical place to run these types of programs, especially as international groups need immediate access to data from their partners.

Web site publishers using Google Friend Connect can now allow users to connect through profiles, and serve them targeted ads based on those profiles.

(Credit: Google)

Google Friend Connect is adding a few features that make it easier for Web site publishers to build their own social networks.

Visitors to Web sites that use Google Friend Connect will soon have the option of filling out a profile on that site that can connect them to like-minded individuals who frequent those sites. They can then search for other profiles on that site with matching tags, introduce themselves to those users through the site without having to post an e-mail address, and see content on the site tailored to their interests, said Mussie Shore, product manager for Google Friend Connect.

The whole idea behind the Google Friend Connect tool "is to make it easy for site owners to add social features to their site without having coding capabilities," Shore said. Google offers several services for Web publishers like this one, such as Google Web Elements.

The new features expand on ones unveiled last year. Site owners using the service will also be able to create and target newsletters based on the new profile information, and gather data about their interests as to make decisions about site content.

And, of course, it all comes back to the ads. Google Friend Connect publishers can now serve extremely targeted AdSense ads to individual visitors based on the preferences they declare on their profile page.