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February 13, 2007 2:33 PM PST

Highrise, a new app from 37signals

by Josh Lowensohn
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Yesterday 37signals founder Jason Fried posted about the team's upcoming contact management app called Highrise. The goal of the app is to help you manage contact information in a better way than relying on Post-its or your current software-based customer relationship management (CRM) tool. Think of it like a Rolodex but with collaboration and more space to write things down. Many people can have access to the same records at once, and from the announcement, 37signals thinks they can do better than your current CRM.

In many ways Highrise is a solution for a problem with Web communication technology: we have these great contact management tools with services like Gmail, Yahoo Mail, and Plaxo to bring them all together, but no way to share them, and add notes or related items. There are a few Web-based CRMs out there, such asFunclient and absoluteBUSY, but none that have the potential to tie into a suite of highly successful Web apps (see Basecamp and Writeboard). I can also see a big use for this for keeping track of friends or colleagues as they move all over the place, more so than relying on LinkedIn or social networks like MySpace and Facebook.

Fried made no mention of pricing or a release date in the Highrise announcement, but noted that the 37signals team is "very happy with it." We'll post something more in-depth as soon as we get our mitts on it.

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