YouTube has launched the first ever YouTube Awards with 70 videos in seven categories. This week viewers can vote to pick their favorites of 2006. It's kind of like the Oscars, but for user-generated video clips such as Lonelygirl15 and Ask a Ninja. As of right now, there's nothing on the awards page but a bunch of comments from confused users who have made their way to the site to find nothing to vote on. Digging deeper, clicking on playlist shows a full listing of clips. We're assuming there will be a voting system similar to the one for Super Bowl commercials, along with some snazzy layout put into place when the page goes live at 2 p.m. PST.
There's much discussion highlighting that this isn't a new idea. In fact, the Vloggies did it last year, complete with an actual event. Winners of this year's YouTube Awards will receive trophies and special promotion on YouTube's front page. I'd like to see YouTube offer some sort of cash or video camera prize to the winners. After all, the traffic and ad revenue generated from these videos is certainly worth rewarding the submitters with something besides a virtual trophy.
Marshall Kirkpatrick from SplashCast has painstakingly taken the time to add all the nominated videos to a single SplashCast player, which I've embedded below [via NewTeeVee].
YouTube and CBS have announced a partnership in the form of a contest for a chance to be featured during a Super Bowl commercial. YouTubers need simply create a 15-second video of anything they want and join the 15-second user group. The top five videos are picked by judges and put up on CBS.com, where people can vote on which one deserves the spot.
Dove is doing something similar for the Academy Awards, but the winners for that contest will get their own party out of it. There's no prize or revenue-sharing for this YouTube contest, so you're really only in it for the fame. What kind of message can be expressed in a quarter of a minute? Not a whole lot, but here's hoping for a Diet Coke and Mentos clip sandwiched by a beer commercial and a truck ad.
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