Google has cut the price to store photos at its Picasa Web Albums site by a factor of eight.
The photo-sharing site offers 1GB of photo and video storage for free, but now going beyond that limit costs less. The options now range from $5 a year for 20GB to $4,096 a year for a whopping 16 terabytes.
"Today we're dramatically lowering our prices to make extra storage even more affordable. You can now buy 20GB for only $5 a year--that's twice as much storage for a quarter of the old price, and enough space for more than 10,000 full resolution pictures taken with a five megapixel camera. Since most people have less than 10GB of photos, chances are you can now save all your memories online for a year for the cost of a triple mocha," programmer Elvin Lee said in a blog post Tuesday.
A lot of us have well over 5 megapixels per shot to contend with, but it's still interesting. When Google introduced the option to pay for extra storage in 2007, it cost $20 a year for 6GB.
The move is the latest to indicate that Picasa, although not a high-priority Google project like Chrome or search, does have a pulse. Last year, it added face recognition to the Web site and followed suit this year with the free Picasa photo editing software the company offers. And in March, Google started adding advertisements to the Picasa site.
Picasa is gradually getting more sophisticated, but as far as I can tell it has yet to dethrone Yahoo's Flickr as a preferred hub of at the center of a lot of photography activity on the Web. Picasa is fine for sharing snapshots with the family, but it's not really the place to join groups, chat on forums, and discover what the photography world is up to.
Picasa's more modest scope isn't a problem--plenty of people just want to share some photos, after all, and Google generally tries to offer services with broad rather than specific appeal--but Flickr has more vitality in this more social era of photography--at least among its "pro" subscribers who pay $25 a year.
Another interesting comparison is Facebook, with an extraordinary 2 billion photos uploads each month and a well-used system to identify who's in a photo that Flickr only just began offering. While Facebook has a strong social angle, though, it cuts down photos to a lower resolution and really is more a place for sharing snapshots than for digging into the world of photography.
Picasa's price cut raises an interesting prospect for photography enthusiasts, though. If it's going to set its prices to try to match some portion of the dropping prices of hard drives--not just this week, but regularly--it'll gradually become a more appealing place to back up photos in the cloud. Of course, like Flickr, it's chiefly for JPEG files, not the larger and more awkward raw files serious photographers often use. But even a JPEG backup is useful, especially with synchronization tools built into the Picasa software.
Paying Google $256 per year for 1TB of Picasa storage space is getting in the vicinity of the $100 price or so a 1TB external hard drive costs. Of course you only have to pay once for the hard drive, and even a slow USB hard drive is faster to access than photos on the Net, but Google's price includes backup and some assurance that you'll still have your photos if someone steals your laptop or your hard drive fails. Plus, of course, you get to share your photos.
A big gap here is support for raw files, something that SmugMug offers in its Amazon Web Services-based SmugVault. But that costs 22 cents per gigabyte per month, a price that rapidly gets steep when you consider how fast a modern SLR can fill up a 4GB flash memory card. SmugMug, a subscription-only site, caters to the serious set, though.
Yahoo's Flickr site has deepened its relationship with photo-licensing power Getty Images so photographers can nominate their own photos for inclusion in Getty's Flickr Collection.
Previously, Getty decided which images it believed were commercially viable, and since the program launched in July 2008, it has put together a collection of more than 60,000 commercial images. Now photographers, instead of just being able to indicate that they're willing to be contacted by Getty, can actively submit a portfolio of images.
"A submission should include exactly 10 images that represent what you consider to be the best of your work. The Getty Images creative team will evaluate submissions based on style, subject matter, and technical skill," Andy Saunders, Getty's vice president of creative imagery, said in a statement. "If some or all of the photos--or other images from your photostream--are selected for the Flickr Collection on Getty Images, you will receive an invitation via FlickrMail. This invitation will clearly show Getty Images' initial selection of images and introduce the enrollment process."
The partnership is an interesting confluence between the old-school world of stock photography and the nouveau era of digital photography and the Internet. With digital SLRs and the Internet, high-quality photos are easier to come by, leading to the arrival of several "microstock" companies that sell photos on a royalty-free and relatively inexpensive basis. It's hurt professional stock photographers, but it's provided extra income to any number of enthusiasts and amateurs.
Flickr never launched its own microstock site, despite an abundance of enthusiasts contributing photos, but the Getty partnership does mix a commercial ingredient into the Yahoo photo-sharing site's operations.
The easy availability of photos at Flickr and other sites can lead to copyright infringement troubles. On Tuesday, Toyota USA apologized for using Flickr photos without permission:
Toyota apologizes for pulling images from Flickr without photographer permission. Images from a handful of photographers appeared on a Toyota site for five days. We're working quickly to reach out to the individual photographers involved. Until then, the images have been removed, and corrections have been made to the process of pulling images from Flickr.
So it's clear that some Flickr photos have business value, whether for their professional quality or their everyman snapshot flavor.
Getty and Flickr won't disclose any details about their business relationship, but here's what Flickr has to say about how the finances work for photographers:
Flickr has a business relationship with Getty Images, though we've never publicly discussed the specifics of the deal. Regarding the photographers, Getty Images will be the exclusive distributor of select Flickr members' content, and in turn, Getty Images will facilitate the license of such photography and will pay the royalties directly to the members. This will be a direct relationship between Getty Images and each Flickr contributor.
Flickr photographers will be asked to sign a Getty Images contributor contract, if they agree to have their images licensed for commercial use, that will specify rates for rights-managed and royalty-free royalties, as applicable. Rates for royalty-free imagery are 20 percent; rates for rights-managed (images) are 30 percent. These are directly in line with royalty rates that (Getty's) existing contributors receive.
A Boeing Delta II 7920 launches DigitalGlobe's WorldView-2 satellite.
(Credit: Bill Hartenstein, Boeing)In 2008, Google got its logo on the rocket launching the GeoEye-1 satellite for collecting space-based imagery. This year, it's Microsoft's turn.
The Bing logo appeared on the side of a Boeing Delta II 7920 rocket that launched DigitalGlobe's new WorldView-2 satellite last week from Vandenberg Air Force Base in California. But where Google got sole online rights to the GeoEye-1 imagery, Microsoft will be sharing access to WorldView-2 images with Google, a Digital Globe representative said.
Bing and Nokia sponsored the rocket launching DigitalGlobe's newest imaging satellite.
(Credit: Bill Hartenstein, Boeing)Another sponsor of the rocket is Nokia, whose Navteq subsidiary also supplies digital maps.
Bing today offers aerial and satellite imagery that looks straight down on some locations and a birds'-eye view that gives an angled view. Still, Microsoft touted its DigitalGlobe partnership as greatly expanding what's available online.
"We now have access to one of the highest resolution global satellite imagery and aerial photography collections (460 million sq. km. + 1 million sq. km. per day moving forward) through a deal we've just struck with DigitalGlobe," said Microsoft's Chris Pendleton in a blog post. "We'll finally be able to backfill areas around the world where people have come to my blog and complained about Virtual Earth not having good imagery or photos in their countries--Poland, Hungary, Russia, Taiwan, Mexico, to name a few--I've heard you loud and clear. And, now, we're fixing that problem."
Google, which already had a DigitalGlobe partnership, was more understated, merely offering congratulations on the launch in a blog post Monday.
In the last year, though, Google slurped up a lot of GeoEye-1 imagery--about 500,000 square kilometers, according to Google spokeswoman Elaine Filadelfo. By comparison, Texas is about 678,000 square kilometers.
Among new areas in Google Earth and Google Maps photographed by GeoEye-1 are Zhangye, China; Perth, Australia; Tangier, Morocco; Como, Italy; Dublin, Ireland; Curitiba, Brazil; Leduc, Canada; Kolwezi, Democratic Republic of Congo; and the formerly closed city of Sevastopol, Ukraine.
DigitalGlobe expects WorldView-2 will double the company's capacity to collect imagery. The satellite's top resolution can detect features as small as 0.46 meter, though U.S. government regulations permit general commercial sales of imagery only of 0.5-meter resolution.
Ball Aerospace built the satellite and, as with GeoEye-1, ITT's Space Systems Division supplied its image sensor.
Launching satellites is an expensive business, but there's at least some funding available: GeoEye secured $400 million in a sale of debt last week.
Last week's Picasa software update from Google brought with it a neat trick--facial recognition. But it wasn't the first free consumer photo-editing software to find faces. In January, Apple unveiled the latest version of iLife, which included an updated version of iPhoto that could detect and recognize faces in your photos. And this time last year, Microsoft released an updated version of its Windows Live Photo Gallery desktop software that could find faces inside of photos, though it couldn't (and still can't) recognize who's in them.
So, how do these three stack up? To figure that out, we put them to the test. Using 500 sample photos on fresh installs of each program, we tracked around how long each of the tools took to process all the photos, as well as some notable hits and misses from each.
To be fair, our results may not scale, or match the experience you will have. For one, we're using a test bed of photos that's almost entirely 12-megapixel JPEG files, whereas some people may be shooting smaller or larger files that may be in different formats and contain large groups of people--something that can slow these programs down. You're also likely to have a whole lot more than 500 photos sitting around on your computer; we certainly do.
Note: Adobe's PhotoShop Elements software (for Windows | Mac), which also includes a facial recognition feature was not included in this roundup since it's a paid application. Technically iPhoto is as well, but we included it since it comes free on all Macs.
The apps and workflows
iPhoto
iPhoto is the only product of the bunch that's Mac-only. It comes bundled with all new Macs, but the latest version (which includes face detection) must be purchased as a software upgrade if you've got iPhoto '08 or lower. We've included it in this roundup as a free product since it comes bundled with all new Macs.
Face scanning in iPhoto happens automatically, but it's largely a manual process, requiring users to "train" the system to recognize certain faces. The program took around nine minutes to scan through our 500 test photos and when it was done it didn't offer up any suggestions of photos with faces in them.
Instead, users are required to click on a photo with a face in it and hope the program picked it up. If it has, users can simply type the name in--which will auto complete if the person is in your Mac address book. If someone's face was not found, but you can see it in the photo, you can manually contain the face inside of a box, then tag it with their name.
After you add names to just few photos, iPhoto's system begins to piece together others that look the same--although it doesn't learn as fast as it does for photos where it already found the faces. In my testing, it only took two photos to get it to offer up some more suggestions. If those suggestions are correct, continuing to add them was just a matter of a few clicks.
iPhoto's system for doing this isn't perfect though.... Read more
I use and enjoy Flickr. But with each passing month it worries me more that when I visit a photo page on the Yahoo photo-sharing site, it looks essentially identical to when I first started using it four years ago.
Flickr has typical online photo site abilities to upload, share, and print photos. What sets it apart, though, are features that make Flickr a community: discussions in comments below photos, groups for like-minded photographers to share their work, and social networking attributes that let people stay on top of their contacts' doings.
Flickr revamped members' home pages starting last September, drawing more attention to recent activity such as people who added you as a contact or who commented on your photos. The change was smart: Flickr was a socially wired site before social networking became all the rage, and photography is a great way for people to stay engaged with their friends and relations.
But now it's time for the rest of the upgrade. Here's what pains me most:
The photo page. With Flickr, you can have large photos or you can have comments and navigation, but you can't have both. Photos are best viewed larger than Flickr's default 500-pixels width. Clicking "all sizes" to see lavishly large views sends you down browser dead end: you'll have to click the back button when it's time to add comments or navigate to the next photo.
The photostream page. Flickr organizes your photos as one giant filmstrip called the photostream. But viewing somebody's most recent shots on the photostream page again forces you back into the small-monitor past. The default view for me shows 18 small photos, 10 sets, and an ocean of white space even on my laptop.
The profile page. I rarely look at people's profile pages unless I'm trying to contact them or figure out who's behind a cryptic username. But there should be a way to make the profile page the anchor of a Flickr user's online identity, the public face presented to Flickr users. People judge others by their photostreams, which in my case these days is more about family photos than works of art or moving photojournalism, so I'd like to show them an automatically updated page of my top picks instead.
Fortunately, Flickr is working on several improvements detailed below by product strategy chief Matthew Rothenberg. But he kept mum about timing: "We're planning to be progressively rolling out enhancements over time," he said.
Show 'em how it's done
"Innovation happens elsewhere" is a worn-out Silicon Valley business cliche, but there's some truth to it. It's especially appropriate for Flickr, because the site lets others built atop it using Flickr's API, or application programming interface. Tasks such as flipping through a person's photos, adding comments, looking up interesting shots, and uploading photos all can be done without having to touch Flickr directly.
The Flickroom beta software presents a new face on Yahoo's photo-sharing site.
(Credit: Screenshot by Stephen Shankland/CNET)The power of the Flickr API was shown most clearly to me a year and a half ago, when I tried Photophlow, a site that makes Flickr into a photo-centric chat room. Photophlow lets people collectively breeze through photos, marking photos as favorites and leaving comments as they go
Now there's a new kid in town with some other ideas, a beta application called Flickroom. It's built atop Adobe Systems' AIR foundation and presents a fashionably dark background for viewing pictures. There are plenty of icons and control panels to traverse photos, search photos, join a chat room, and see what your contacts are up to.
Flickroom has some bugs and idiosyncrasies, and fundamentally it's not shifting any Flickr paradigms beyond the user interface. But it does manage to illustrate what can be done with Flickr's raw material. I especially liked the flip through the large sizes of a user's photos.
Another good example of what can be done with Flickr's API is Darckr, which shows what Flickr (not entirely badly) believes to be your most interesting shots set off against a black background. I'm not going to be showing my photostream as my portfolio, but my interesting shots on Darckr aren't so mundane.
There are plenty more. Photoshop.com from Adobe, for example, not only gives a new interface to Flickr but lets you edit your photos, too.
Google's Picasa Web Albums is set up more for showing family pictures than for spawning a community of macro or Holga photography, but it can teach Flickr a thing or two. Google boasted in June of a revamp that makes photos load much faster, even at full-screen size, and it wasn't idle boasting. And even if Picasa photos are framed by more clutter than Flickr's photos, at least the photos can be viewed larger.
Photoshop.com offers online image editing and sharing.
(Credit: Screenshot by Stephen Shankland/CNET) The good news
Flickr may not be moving fast enough for me, but happily, it's not standing still, either.
"The core photo-sharing experience on Flickr is the area we want to spend most of our time on now," Rothenberg said. He pointed toward "the photo page in particular, the photostream, photos from your contacts--all aspects of site core to the photo-sharing mission of Flickr but that haven't really been brought in line."
Also, probably not just to throw me a bone because I'm a fan of location tags in photos, he added, "Even geotagging, (we'd like) to bring it more into the core experience."
He couldn't comment on my specific gripes about wasted screen real estate, though he did mount a bit defense of white space. However, it's clear Flickr understands the issue, because he did take pains to mention Flickr's new search tool launched Tuesday. It can take advantage of available screen size.
Photophlow, though its development is dormant for now, can make it fun for groups to browse and comment on Flickr pictures.
(Credit: Screenshot by Stephen Shankland/CNET)Flickr's absolute priority is a page on which the photo looks good, but the site must also balance that with social and navigational features. "There's a large amount of information we store and display and allow people to interact with--sizes, licensing, location information, comments, favoriting," he said. "We want to make all those options as easy and efficient as possible."
Flickr also wants to improve navigation and organization, two areas that I believe the computer industry always will face. Rothenberg
Lowered expectations
Rothenberg lowered my hopes regarding a handful of other areas I could see improved.
Threaded comments: I find it hard to traverse longer discussions, in which people sometimes try to address each other with the @username convention, but Rothenberg pointed out fairly that most photos don't have such complicated discussions. "For most people it's question of whether getting any comments on the photo," he said. "We want to make that social aspect of photos matter to members more than it does today."
Beefed-up Flickrmail: Flickr isn't designed to replace Yahoo Mail or Gmail, he said, but that doesn't mean e-mail and photos don't go together (as Yahoo's acquisition of Xoopit indicates). Rothenberg hinted at future integration: "For a large percentage of people on the Internet, the way they share photos is through e-mail. For Flickr to be the most useful site for our members, it needs to work well with all the ways they share photos."
Face recognition: A Google-like approach to face recognition doesn't look likely, either. Facebook's social approach to getting people identified in photos is more in keeping with Flickr's style than Google's computer-based method. "We try to optimize toward social interactions rather than algorithms," he said.
Longer video: Flickr is happy with its 90-second video limit, which was set not because of any hardware limits at Yahoo but because of an aesthetic liking for what Rothenberg terms "moving photos."
Tags drawn from metadata: I'd love to sift images by camera, lens, shutter speed, and the like, which is information Flickr extracts from data cameras automatically embed in most photos. That's a technical matter Flickr has pondered, but "we don't have any immediate plans," Rothenberg said. "In general we want to make it easier to find the photos most important to you on Flickr. There are other areas we can improve on more immediately."
None of these are really grating issues for me, though, and I can see Rothenberg's point of view. So I'll willingly cut Flickr slack here.
As for the other fixes, I'll console myself that Rothenberg and I see eye to eye when it comes to the site's vision and priority: "Flickr needs to be the best place to be a photo if you're a photo."
Yahoo-owned photo sharing site Flickr has a new search results page that marks a subtle, but important change in the way users can find the photo they're looking for.
Similar to the way most search engines display an array of thumbnails, users can now parse through small or medium size previews of photos, and view detailed information about the shot without even having to visit its photo page. It's also a lot more straightforward in how it directs users to various other parts of the service such as groups, other users, and photos with similar tags. These suggestions now sit on the right-hand side of the results page.
Flickr's new search lets you see things like metadata and view counts, without having to venture to the photo's page on Flickr.
(Credit: CNET)My favorite new feature of the bunch is that the engine now shows you things like views, comments, notes, and tags--right from the results. This is normally information you'd have to dig for on the photo page itself. Unfortunately, you still can't sort by these parameters to say, find a photo of a seagull with the most views ever.
As nice as the new look and feed of the engine is, it's missing some of the real heavy-duty features that power users (like me) yearn for, like being able to search and sort by camera metadata--something Flickr collects, though does not seem to index. There's also not a simple way to filter results between photos or videos without delving into the advanced settings menu, which remains unchanged.
I also ran into some noticeable slowdowns, which I'm willing to chock up to first day jitters. Many of the searches I did took anywhere from 3 to 8 seconds, with some of the longest delays showing up when switching between photo search, group search, and people search. Other times it was almost instantaneous.
Faults aside, this is a very nice upgrade for Flickr users. If the service's "explore" section was getting some heavy attention before, I think its search page may eventually overtake it, as it now provides the same type of rich exploration and discovery that makes photo nerds like me lose themselves in other people's shots.
The new image-editing tools on MySpace.
(Credit: MySpace)MySpace has brought on board some Web-based image-editing tools from FotoFlexer so that members can fool around with the photos they've uploaded to the site.
It's no Photoshop. But FotoFlexer can perform basic editing tasks (cropping, resizing, flipping, red-eye removal), as well as distortion, color effects, and some decoration and "bling" features (always important).
So far, FotoFlexer on MySpace is available only to U.S. users. The tools will roll out internationally soon, however.
This move makes sense for MySpace. Not only does image editing tie in nicely with its longstanding express-yourself, customize-anything vibe, but it's also a way to keep users on the MySpace domain.
The News Corp.-owned social network has been eclipsed by Facebook in worldwide traffic, but relatively recent ComScore statistics have shown that MySpace users stick around for about twice as long on each visit.
Google's Street View now is augmented by photos supplied by contributors to the company's Panoramio service. This shot of the St. Louis courthouse is more scenic than the official Street View version. Note also the advertisement below the photo. (Click to enlarge.)
(Credit: Screenshot by Stephen Shankland/CNET)Google Maps' Street View feature uses imagery collected by cameras mounted to Google cars, but now the company is blending in photos taken by the public as well.
Panoramio, which Google acquired in 2007, lets people share photos that have been geotagged with location data so they can be shown on a map. Those Panoramio photos already were available in Google Earth and Google Maps, but now they can show on the more personal Street View as well, Google programmer Frederik Schaffalitzky said in a blog post Wednesday.
Potential advantages of checking the photos on Street View include views at a higher resolution view or during a different time of day, which could be handy for the occasions when Google's Street View camera was shooting into the sun and didn't produce much of an image.
And of course a disadvantage is that the Street View intrusiveness to which some people object is amplified.
When a view can be shown with Panoramio images, a "user photos" icon shows in the upper-right corner of Street View. Clicking it shows an array of local photo thumbnails, and clicking one of those thumbnails loads that image. Above it is a link to the Panoramio page of the person who added the photo.
Not every Panoramio image is included. Once you've contributed geotagged photos to Panoramio, "Google's image-matching algorithms will analyze them at some point to see if they are also a good match for a Street View location," Schaffalitzky said.
Tools that let you edit photos in the Web browser have come a long way in the last few years. We wanted to take a moment to do a feature comparison with a grouping of editors--big and small, to see what each one is capable of.
Most of the services on this list take advantage of Adobe's ever-developing Flash platform, which in its latest iteration got a huge boost with support for the large images coming out of today's high-megapixel cameras. On the flip side of that, several of the non-Flash-based editors use AJAX to make the changes happen without reloading the page. The benefit here is that you can run these on machines without the latest versions of Flash installed.
While not an exhaustive list of features, we wanted to focus on some of the ones that really mattered, like how much each service costs to use, how large of a photo you can upload, and what makes each one special. Here are the results:
| Service | Flash/HTML | Max. size | Max. resolution | Cost | Layers | Effects | Killer feature |
|---|---|---|---|---|---|---|---|
| Flauntr | Flash | 10MB | 2850x1599 | Free | No | Yes | Part of a larger suite of editing products. You can take your file to another tool without losing changes. |
| Fotoflexer | Flash | No limit | 4500x4500 | Free | Yes | Yes | Handles multiple layers with grace. Includes advanced features like curve tweaks and intelligent lassoing for free. |
| Lunapic | HTML | 4MB | 1330x1330 | Free | No | Yes | Can run on machines without Flash installed. Really inventive special effects--especially reflective water that ripples. |
| Phixr | HTML | No limit | 1440x1080 | Free | No | Yes | Can run on machines without Flash installed. Does not save your photos on its servers for very long, so you can edit sensitive images and nobody will see them. |
| Phoenix | Flash | No limit | 2800x2800 | Free | Yes | Yes | Great layer masking, community support, and tutorials. Work from Phoenix can be sent to another editing tool in the Aviary Web suite. |
| Photoshop.com | Flash | 10MB | 6000x6000 | Free | No | Yes | Editing features get previewed in real time. Also runs on Adobe's latest and greatest Flash technology. |
| Picnik free | Flash | 16MB | 4000x4000 | Free | Yes | Yes | Default photo editor for Flickr, very slick interface. |
| Picnik premium | Flash | 16MB | 4000x4000 | $24.95/year | Yes | Yes | Bigger uploads and more effects filters. App also remembers what you were doing the last time you were using it. |
| Picture2Life | HTML | 5MB | 1600x1600 | Free | Yes | Yes | Can run on machines without Flash installed. Floating windows workspace, similar to desktop apps. |
| Pixenate | HTML | 10MB | 1600x1200 | Free | No | Yes | Can run on machines without Flash installed. Tooth whitening tool perfects yellow smiles with two clicks. |
| Pixer.us | Flash | 10MB | 6000x6000 | Free | No | Yes | Remembers the last photo you were working on and has a wide range of filters and effects. |
| Pixlr | Flash | No limit | 2880x2880 (Flash 9 users) 4096x4096 (Flash 10 users) | Free | Yes | Yes | Feels a lot like a desktop application, complete with a workspace which you can rearrange and customize to your liking. |
| Snipshot | HTML | 10MB | 5000x5000 | Free | No | Yes | Can run on machines without Flash installed. Can import the first page of a PDF file for editing. |
| Snipshot Pro | HTML | 10MB | 5000x5000 | $7/month | No | Yes | Effects filters, face detection, support for RAW camera files. |
| Splashup | Flash | ~6.25MB | 1250x1250 | Free | Yes | Yes | Really great handling of layers. Photoshop users will feel right at home with some of the user interface. |
Two small caveats about size: In most cases, any difference in the maximum photo resolution is a result of which version of Flash the tool--or the user--is running. In Aviary's case, its Phoenix photo editor uses the Flash 9 spec, thus only supporting images up to 2800x2800 in size. Its next release, due later this year, will nearly double that resolution.
Also, the maximum resolution doesn't necessarily mean if your original photo is bigger, it won't take it. Instead, what many of these services will do is simply scale it down to something that's more manageable both for your machine and its servers. Photos with odd aspect ratios are often constrained within the proportion of pixels any given editing app can render within its available workspace.
So which one is the best?
That's a difficult question. It depends on what you're trying to do. If you want to add glitter graphics to a picture to put on your MySpace profile, you should go with Lunapic. If you're trying to edit the RAW photos you just took on your new SLR, you're only going to be able to do it on Snipshot's paid pro service.
... Read moreSAN JOSE, Calif.--iStockphoto, which helped pioneer the "microstock" market for inexpensive, royalty-free imagery, plans to launch an audio-licensing business Wednesday.
The Getty Images subsidiary already offers photography, illustrations, Flash animations, and video. iStockaudio was a natural extension--one the company's customers had sought, iStock Chief Executive Bruce Livingstone said in a speech here at the User-Generated Content Conference and Expo.
iStockphoto CEO and founder Bruce Livingstone
(Credit: Stephen Shankland/CNET Networks)"We're introducing iStockaudio on Wednesday this week," Livingstone said. The company announced the iStockaudio plan last May, but the actual arrival was delayed by a suddenly necessary overhaul to the site's search system, he said.
Initially, the audio service--think background music or the sound of a shattering window--will be available through public beta testing. Interface changes are possible before the final launch, scheduled for the South by Southwest conference that begins March 13.
So far, there are about 10,000 audio clips at the site, Chief Operating Officer Kelly Thompson said in an interview. "There's a lot of pent-up demand," he added.
Disruptive
iStockphoto, and the microstock industry in general, is an example of what can be done to harness the power of large numbers of people. Many in the traditional stock art business have been displeased that a bunch of amateurs willing to see their work sold for less than $1 a pop are eroding their business. But the hard economic reality is that microstock companies have put images on the market from photographers who are good enough to sell a few images now and again, even if not good enough--or devoted enough--to quit their day jobs.
iStockphoto now has about 65,000 photographers contributing to the site. Because Getty Images went private last year, the company won't reveal its 2008 financial results. The results were better, though, than in 2007, when the company garnered $71 million in revenue and paid contributors more than $21 million for their work.
The company is, of course, a technological phenomenon. It uses the Internet not only to connect large numbers of buyers and sellers, but also to help them view and distribute digital photography. "When iStock really started to take off is when the Canon Rebel came out," making it "affordable to shoot really good digital," Livingstone said.
Getty Images, which has a more traditional rights-managed image-licensing business, has a program to try to recruit new photographers from Yahoo's Flickr photo-sharing site, a partnership Livingstone helped set up.
Ups and downs
Thompson and Livingstone shared some of the ups and downs of their business' history at the conference. The lesson for companies such as iStockphoto that rely on user-generated content: pay close attention to what users and customers are asking for. They were asking for video, for example, and that now accounts for 10 percent of the subsidiary's revenue.
iStockphoto plans to launch its new audio clip-licensing site Wednesday.
(Credit: iStockphoto)The flip side is launching something people haven't asked for. Livingstone had the iStock Forumeter idea, for example. It let people label forum contributors as grouchy crabs, helpful superheroes, comedic clowns, and unconstructive trolls.
"The problem with this is, the community didn't ask for it, didn't want it, and it was too accurate," Livingstone said. "People didn't really want to know how they were seen in the forums. It was a flop. We got rid of it in about 30 days."
Another bad idea: the Buy Request program for setting up custom photography shoots. In the company's core business, "99.99 percent of our sales are done unassisted. This little brainchild was the exact opposite. We had to help customers 99.99 percent of the time. It just didn't work," Thompson said.
The company also has struggled to keep up with growth of its computing infrastructure.
"It's important to be wrong as often as you are right, as long as you learn from the mistakes," Livingstone said. And when things go wrong, it's important to tell your users you're sorry. "Sometimes, the community needs to hear you acknowledge that there was a problem and apologize for it."
Once, the site went down after a truck cut the fiber line to the company's headquarters in Calgary, Alberta. "We did manage to get a check out of the company that supplied the fiber optics. Instead of keeping it, we decided to disburse to the community--the people who would have sold photos. It wasn't a lot--maybe $45,000--but I think people really appreciated the gesture," Livingstone said.
Growth strains
"Mostly, we plan for a reasonable amount of growth. Too much bandwidth is costly, but not enough is a disaster, and we know," Thompson said. "Early in our life, we got a bit behind the curve, and it was tough to catch up."
The company pushes what the MySQL database software can do, but this year, it concluded that it just couldn't handle the site's search operation. So in what was something of an emergency, it rewrote it in the C programming language.
"Our search was failing. We had to put everything on hold, surgically extract search from our Web site, and put it back in," Livingstone said.
Now, though, instead of 30 overtaxed search servers, the company has a single machine handling the chore, with four backup machines to handle potential problems.
The company hopes that new software called Dexter, which lets customers license images directly without using the Web site, will offer further help. A Mac OS X version is in private testing with people who license many images now, and a version running on Adobe's AIR software foundation is under development.





