Webware

One of the charts from Facebook showing friend connections across conflict zones.

(Credit: Facebook)

Facebook's executives have been saying for a long time that they believe they've built something that can make the world a better place. And now they've launched a hub for that, called "Peace on Facebook."

"Facebook is proud to play a part in promoting peace by building technology that helps people better understand each other," the site explains. "By enabling people from diverse backgrounds to easily connect and share their ideas, we can decrease world conflict in the short and long term."

It appears to be part of something launching from a group affiliated with Stanford University on Tuesday night, called "Peace Dot," and other Web companies will be announced as partners soon.

Right now, it consists primarily of some links to anti-violence activist groups, charts showing Facebook friend connections made between people across ethnic and religious groups with a history of conflict, polls about the viability of world peace, and a "Share Your Thoughts" widget--basically, one of the status update widgets that Facebook rolled out a few months ago.

There's also a link back to Facebook for Good, the nonprofit initiative that the social network launched when it hit 200 million active users around the world this spring.

Facebook's promotes its role in global affairs regularly: it launched a variety of media and voter-registration partnerships during the 2008 presidential elections, for example, and rushed out a translated version of its site in the Farsi language amid reports that it had become an organizing point for activists in the Iranian political crisis this summer.

NEW YORK--Four nonprofit organizations will be participating in a test of Facebook's "credits" platform, marketing and outreach director Randi Zuckerberg said on Friday morning at the Social Good Conference presented by social-media blog Mashable.

"I just received confirmation yesterday that...we're going to be reopening up charity gifts in the Gift Shop," said Zuckerberg (who is, yes, the sister of Facebook founder Mark Zuckerberg). "We are exploring ways for developers to use the Gift Shop to offer...virtual, real, and charity gifts."

This will be rolling out next week with four test partners--Project Red, Kiva, Toms Shoes (which is not a non-profit, but a for-profit retailer that donates a pair of shoes for every pair sold), and the World Wildlife Fund--Zuckerberg said, and pending its success, "we may open to everyone really soon after that."

The blog Inside Facebook reported last week that four online gift and greeting companies--American Greetings Interactive, GreetBeatz, Someecards, and Real Gifts--would be selling virtual gifts in the Facebook gift shop as part of a test of the new "Pay with Facebook" virtual currency.

Facebook first offered "charity gifts" for a 48-hour window to commemorate the milestone of 200 million members. A total of 16 nonprofits and advocacy groups participated in the initiative.

The social network already uses "credits" to sell in-house and branded virtual gifts, a change it made last November (gifts had originally been listed in U.S. dollars). The extension of the system to third-party developers on Facebook's platform has been talked about for quite some time now but finally appears to be nearing a wider launch.

We knew Facebook was about to hit 200 million active users, but now it's official, per a post by founder and CEO Mark Zuckerberg on the company's official blog.

"We will welcome our 200 millionth user to Facebook some time today," wrote Zuckerberg, who's just over a month away from his 25th birthday. "Growing rapidly to 200 million users is a really good start, but we've always known that in order for Facebook to help people represent everything that is happening in their world, everyone needs to have a voice."

To commemorate the occasion, Facebook has launched a page called Facebook for Good, a page for members to share stories and experiences about how the social site has helped them give back.

It has also partnered with 16 charities and advocacy groups that have created virtual "gifts" that members can buy for one anothers' profiles. Most of the proceeds of the sale will go to the charity--Zuckerberg wrote that the rest will go to administrative costs, not to Facebook.

The partner organizations include a few longstanding names in charity like the American Red Cross and the American Heart Association, as well as newer tech-industry favorites like micro-loan start-up Kiva, shoe retailer Toms, and clean-water group Charity Water.

The campaign also puts Facebook's virtual-gift platform and "credits" system back in the spotlight at a time when, after much anticipation, the company is finally starting to make some moves in the micropayment space.

Slightly over a year ago, at the South by Southwest Interactive Festival, Zuckerberg was asked about Facebook's plans in the philanthropic space. His response was that the company wasn't yet at that point.

"I think at this point, because we're not incredibly profitable, we're not at that stage of the company--hopefully we get there--that's not really something that we can do a lot of," he said to CNET News last March. "But I'd like to think that just what the company is trying to do in general, just helping people communicate, is actually making the world better."

A year later, Facebook's revenues are up, but not as much as some critics say they ought to be. This kind of growth isn't cheap--and with 200 million users, Facebook still has a lot of work to do on the business side, not just in the feel-good, change-the-world department.

If you're looking for something "good" to do Thursday night, you're in luck. Volunteer-organized Twestivals are planned in more than 200 cities around the world.

The Twestivals are a loose coalition of fundraisers that aim to use the social-media tool du jour--Twitter--to raise money for Charity Water, a nonprofit devoted to bringing clean drinking water to developing countries.

It's not officially organized by Twitter, but enthusiasts are hoping that the series of Twestivals can be an example for future fundraisers and how the likes of Twitter can fuel volunteer and donor efforts. Word has spread largely through Twitter buzz. And given the current economic situation, many nonprofits are going to need to follow the example of the small-donor-driven Obama campaign in lieu of depending on a few deep pockets.

I should disclose that I've been doing some volunteer work with the New York edition of Twestival, helping write some copy for promotional materials. New York is Charity Water's home city, and the organizers are expecting more than a thousand people at a big nightclub blowout in the West Chelsea neighborhood. Other Twestivals will be smaller and more intimate gatherings, more like the "meetups" (or "tweetups," if you will) that local Twitter communities have been organizing for months now.

All in all, Twestivals around the world hope to raise a whopping $1 million on the night of the event and as a result of subsequent press throughout the rest of February.

Anyone who's ever edited or created a Wikipedia entry can attest to the fact that it's not that self-explanatory. They're in luck--the nonprofit anyone-can-edit encyclopedia has received $890,000 from the Stanton Foundation in order to make it easier to use.

More specifically, the grant was given to the Wikimedia Foundation, the organization that encompasses Wikipedia. It'll fund the hire of three new software developers in the foundation's San Francisco office. Then, per a press release, the team will "commission research to identify the most common barriers to entry for first-time writers, and then work to systematically reduce or eliminate them...hiding complex elements of the user interface from people who don't need them."

Wikipedia will make all new code open-source.

"Wikipedia attracts writers who have a moderate-to-high level of technical understanding, but it excludes lots of smart, knowledgeable people who are less tech-centric," Wikimedia Foundation executive director Sue Gardner said in the release. "One of our key priorities is to attract those people and persuade them to help write and edit the encyclopedia. I am thrilled that the Stanton Foundation recognizes the importance of that work, and will be helping us with it."

Also a plus for a more user-friendly Wikipedia: Ideally, its millions of articles will have a broader depth of coverage. My colleague Declan McCullagh did an assessment last year of the skew toward geeky pop-culture content: the article for the mythological figure Vulcan, for example, is about one tenth as long as the article for the Vulcans of Star Trek fame.

The Stanton Foundation was founded by broadcast executive Frank Stanton, who served as president of CBS (which publishes CNET News) from 1946 to 1971.

(Credit: Howcast Media)

Facebook, Google, and the Google-owned YouTube are among the sponsors for the Alliance of Youth Movements Summit, an event taking place at New York's Columbia Law School from December 3-5.

Along with other collaborators--which include the U.S. Department of State, MTV, Access 360 Media, and start-up Howcast--the event hopes to "find (the) best ways to use digital media to promote freedom and justice, and counter violence, extremism, and oppression."

The companies have amassed 17 leaders of different activist groups and hope to bring them together to come up with a common set of principles and strategies, inspired by a movement against a Colombian extremist group that was formed and organized on Facebook.

"Aided by social-networking technologies, the organization inspired 12 million people in 190 cities around the world to take to the streets in protest against the FARC, an extremist group that has been terrorizing Colombia for more than 40 years," an announcement of the summit read. "The magnitude of the marches illustrated once and for all that the FARC lacked a strong support base. Within days of the protests, the FARC witnessed massive desertions from their ranks."

Speakers at next month's summit include Facebook co-founder Dustin Moskowitz, actress and talk show host Whoopi Goldberg, and State Department Undersecretary James K. Glassman.

The State Department has already partnered with YouTube for its "Democracy Challenge," a moviemaking competition in conjunction with several film schools. And in the wake of the 2008 presidential election, Facebook has been stepping up its activism and outreach efforts; earlier this fall, it sponsored the ServiceNation summit.

ServiceNation, a relatively new nonprofit that hopes to engage more Americans in volunteer and service work, has earned the seal of approval from Facebook.

The social network will provide the organization with advertising deals, technical help, and support for ServiceNation campaigns on Facebook. In return, ServiceNation has selected Facebook as a primary tool for online organization and communication.

The nonprofit was kick-started earlier this year by four existing organizations: City Year, Be the Change, Civic Enterprises, and Points Of Light. Its inaugural "summit" is set for September 11 and 12 in New York with a keynote by California Gov. Arnold Schwarzenegger.

"Facebook is already a place where people are acting on their interests and ideals, connecting with each other, and sharing information that can lead to meaningful change," Elliot Schrage, Facebook's vice president of global communications and public policy, said in a joint release. "Through this partnership with ServiceNation, we can be part of an historic effort to inspire Americans to act together to get more directly involved in and connected to their real-life communities."

Given Facebook's global reach, influential status among young people, and reputation as an effective tool for group communication and organization--as well as founder Mark Zuckerberg's more-than-occasional comparisons with a young Bill Gates--the company has been increasingly asked about philanthropy and the general concept of "doing good." In both speeches and private conversations, the company's executives frequently talk about changing the world.

But Zuckerberg said at the South by Southwest Interactive Festival in March that the company was not yet mature enough to undertake its own philanthropic projects. That would take up financial resources that the young company simply doesn't have yet.

"I think at this point, because we're not incredibly profitable, we're not at that stage of the company--hopefully we get there--that's not really something that we can do a lot of," the CEO, then just 23 years old, told CNET News at the time. "But I'd like to think that just what the company is trying to do in general, just helping people communicate, is actually making the world better."

As part of its annual "Wikimania" conference in Alexandria, Egypt, the nonprofit Wikimedia Foundation--parent company of Wikipedia, Wiktionary, and a number of others--announced two new members to its board of trustees. The announcement went out on Friday and is effective immediately.

Taking over from current chair Florence Devouard will be Michael Snow, who has been on the board since February and has been an active member of the Wikipedia community since 2003. A lawyer based in Seattle, Wash., Snow created the "Wikipedia Signpost" community news resource in 2006.

Another Wikimedia Foundation board member has been announced, too: Ting Chen, who has worked on both the German and Chinese editions of Wikipedia. He currently lives in Mainz, Germany and works at IBM.

The Wikimedia Foundation restructured its board in April, formally naming creator Jimmy Wales as "community founder" and expanding the total membership of the board from eight to ten. The nonprofit also received significant donations this spring, including $500,000 from venture capitalist Vinod Khosla and $3 million from the Alfred P. Sloan Foundation. But things haven't all been sunny: the Wikimedia Foundation has come under fire regarding use of funds on Wales' behalf.