Webware

Buzzd, a mobile service focused on "real-time" reviews of bars and restaurants, says it's making some inroads in the tough, crowded location-based networking market.

The New York-based start-up is set to release numbers on Thursday announcing that 1.2 million venues are now listed in its directory, 10 percent of which were added by users. As for demographics, about 80 percent of Buzzd's users (it doesn't provide specifics on active users) are in the U.S., concentrated around cities like New York and Los Angeles, with another 10 percent in Europe and 10 percent in India.

Like many "geo" services, Buzzd lets members tell their friends where they are; rival Brightkite also lets members post "notes" on those venues, but doesn't turn them into a real-time lookup service. Buzzd has partnered with event and venue listing services like Time Out, Flavorpill, MyOpenBar, and Zagat. You can also use Facebook's newly extended API to hook it up with your profile credentials.

While it's a mobile Web site that doesn't require a download or subscription service, Buzzd has nevertheless worked on forming carrier deals--and says that more are on the way--to improve visibility in exchange for ad revenue sharing.

So what's next? Founder Nihal Mehta told CNET News.com that the all-important iPhone application is on the way, as well as a "strategic investment" on behalf of a major player in the mobile market. He's not saying who that is, but one can guess it's likely a handset manufacturer (though probably not Nokia, because it just bought competitor Plazes) or a carrier.

Youth-oriented mobile carrier Helio announced Wednesday that it has launched a bar and restaurant search site through a partnership with Buzzd, which also powers the mobile sites for local events and entertainment services like TimeOut New York, and Flavorpill.

Helio's new service, which is ad-supported, lets people in major U.S. cities search on the mobile Web site--linked from the home page of the carrier's browser--for bars, clubs, and restaurants. Most of the data will be pulled from Buzzd partners like Flavorpill, TimeOut, and the IAC-owned Citysearch. Added on, however, will be "event feeds" with specific pricing and night-specific details as well as short user reviews in real time.

So, theoretically, searching for the downtown New York hotspot Libation on a Saturday night could yield an update from another Buzzd user an hour earlier, saying "Ew, tonight's bouncer's mean and the line takes 30 minutes."

Perhaps more exciting is the fact that Helio is working to pull GPS into the mix. The carrier's current handsets come with the technology already, and a representative told me that the Buzzd service will eventually integrate GPS, so people won't have to say exactly where they are in order to find nearby parties and bars. (Right now they have to provide a location or street intersection.)

The catch is that Helio, which has struggled with growth and profitability, is a small carrier. Generating the critical mass for "real-time" reviews of a particular nightclub on a particular date will be tough, so the service may not turn out to be quite as teeming with up-to-the-minute information as Helio and Buzzd are hoping.

That said, location-based mobile services are revving up, and some will take off as soon as GPS-enabled handsets go into broader use or as soon as people whose devices are equipped with GPS realize that they have it. (I've noticed many people still don't know.)

Competitors in this space include Loopt, which has deals with mobile carriers Sprint and Boost, and Socialight. The latter is currently more like a user-generated version of Gridskipper city maps but has hinted at plans to move into the GPS sector when the technology becomes more widespread.

Attention Seattle-based readers: you now have access to the alpha test version of Down2Night, a text-messaging service that keeps you up-to-date on what's happening after dark. Seattle's the first city that this just-launched service covers, but it's hoping to expand soon.

It actually sounds like a pretty cool idea. "Subscribe" to your favorite bars, clubs, and the like, and you'll get an SMS alert in the "early evening" that details the goings-on at your hotspots of choice that night. Down2Night also hopes to add incentive features so that businesses can use it to offer discounts and promotions. Unfortunately, it doesn't look like you can use the service to discover new nightlife spots--unless the website expands its non-mobile features to include that sort of feature. But I guess Yelp already has that base covered.

(Credit: Caroline McCarthy)

As any regular partygoer can tell you, mobile phones are an essential part of the nightlife experience. You can use them to text-message from noisy dance floors, quickly grab the digits of cool new people you meet, and even find out where all your friends are thanks to social networking services like Dodgeball. But with a new service called PartyStrands, you can use your cell phone to actually shape the party.

Last Thursday night, I had the opportunity to hang out at the TechCrunch 8 Meetup party at BED (see photo), a pretty cool nightclub in NYC's Chelsea neighborhood. There were a ton of Web 2.0 start-ups that were using the event to get their names out there, but my personal favorite was PartyStrands. It's a creation of the music ratings site MyStrands. Basically, PartyStrands is a mobile service that lets you send text messages to be displayed on a screen at the venue (i.e. "Try the mojitos") or pick songs that you'd like to hear on the playlist. PartyStrands' Web site has a list of the venues that currently use its service--in cities like New York, San Diego, Dallas, and Seattle--and will likely have more to add when word starts to spread. Personally, I was impressed by how well the software worked, but I'm sure it'll lead to plenty of annoyances once people start requesting Justin Timberlake's "SexyBack" over and over.