In preparation for the third season of its hit series "Mad Men," cable network AMC has put out a new marketing tool called "Mad Men Yourself." It lets fans of the show create themselves (or their friends) as early-1960s cartoon characters using a variety of costumes, props, and body parts that are loosely tied to the world within the show.
Set to rhythmic lounge lizard music, you can assemble your virtual self piece by piece. When done, you can then download and export your creation in sizes ready for Twitter, Facebook, and as desktop wallpapers.
It's not nearly as fun as the one Fox did for "The Simpsons Movie" back in mid-2007 (nor is there a 7-11 tie-in), but there are a wealth of options to make yourself look as similar, or "out there" as you wish.
The closest I could get was looking like Kevin Spacey with a mean five o'clock shadow. See if you can do better.
Put your virtual 1960s self together in style. Or just ditch the suit and grab a donut and an eye patch.
(Credit: CNET)
Four years after women's media and advertising network Glam Media made its debut, the company has announced its male counterpart: Brash.
Like Glam, it's an editorial hub with both original and partner content, but more importantly, it's a "publisher network" of sites that run Brash ads.
Looking at Brash's smooth, purple-and-charcoal-gray color scheme, you can tell this isn't the same sort of male demographic targeted by the fratty Heavy ad network. Like Glam, Brash aims for upscale audiences--that way, it can charge higher click-through rates. One of the advertisers on the mockup of Brash.com, not surprisingly, is the impending James Bond flick Quantum of Solace.
Content on Brash is provided through partnerships with outlets such as Rolling Stone, Time, TheCarConnection, and CNET (which publishes CNET News), and there's also some original content, like a "Brash 100" ranking of notable men ranging from Michael Phelps to Richard Branson.
At launch, participants in the ad network come from an array of entertainment, "lifestyle," automotive, and gadget sites: ArtistDirect, SpiralFrog, Monsters and Critics, and StreetFire.net, to name a few.
Glam Media has hired a former Fox Interactive Media executive, John Trimble, to handle Brash's advertising, and magazine industry veteran Richard Perez-Feria to oversee the editorial content.
Given the economic climate, Brash already lives up to its name--launching an ad network right now is a bold move, given the fact that ad networks tend to be laying people off at the moment. Even Glam is rumored to have let go of a handful of employees in the past few months.
At the same time, Glam already has an economy-be-damned track record. The company launched an initiative for luxury brand advertising as Wall Street tanked, and last week, it hired a new chief financial officer with initial public offering experience.
We'll probably see before too long whether this strategy proves to be gutsy or foolish.
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