When Apple announced the iPhone apps store several months ago, it appeared to signal the end for the popular homebrew Installer.app by Nullriver. While the application has a few developer creations that cost money to use, most of the library is completely free, letting people load up on useful applications without spending a dime. The application became so popular it started coming with popular unlock and jailbreak utilities, including ZiPhone, which has had more than 3 million downloads of its latest version.
Apple's new system is a different story. It doesn't cost anything, but developers must go through the company's QA for approval and inclusion. Developers can also charge users to use their applications at the point or purchase instead of relying on time or feature restrictions post-download. There's also the SDK, which makes it viable for companies to spin out entirely new development teams to port over versions of their Web apps or software that are specially tuned for the device.
The obvious guess here is that the Installer.app will simply go the way of the dinosaurs because of Apple's own first party creation, but I think the groundbreaking tool has life left in it yet. Nothing besides the apps store says people will no longer want to jailbreak their phones. The new marketplace sure looks nice, but it's not going to have everything people want. There will be all manner of apps that don't make the cut and the developers that built them will want to hawk them somewhere else.
Another thing to take into account is one of the important things not included in Apple's latest software--customization.
One of the early killer apps for the iPhone was Summerboard, a simple tool that would completely re-skin the look and feel of your phone. No such application is likely to make its way to the app store, since no app made through the SDK can have that level of control. The same goes for potential VoIP apps that can be integrated at a very deep level into the device's calling software.
There's still a huge market for these things, whether Apple is willing to allow it or not. I'm not surprised the company has passed on the potential cash cow. Nokia practically built an empire in the 1990s by selling phones with interchangable faceplates, but ultimately the ratio of quality to crap from third-party creators was off the charts. That stigma still exists for some users, which is why it's likely Apple passed on adding a user replaceable battery if only to limit the offshoot of companies that would likely create glitter, and clear plastic replacements.
What it comes down to this time around is readiness. A cheaper price point means more people are likely to want and actually afford the device. The new architecture also means those same hordes of people will be open to having non-Apple applications on their phone. While I have no doubt Apple will easily pull in huge numbers from paid apps in the coming months, Installer.app might have a few surprises up its sleeves.
Update: I incorrectly referred to Nullriver as Nullsoft--makers of WinAmp. That has since been fixed.
What caveats will the new push-notification service come with?
(Credit: James Martin/CNET News.com)One of the finer points worth digging deeper into from Monday morning's Apple news out of the WWDC is the company's new workaround to notifications from third-party apps in the latest iPhone system software.
Traditionally, when an application is running on a mobile device it will alert the user in real time when there's been a change or something needs their attention. With Apple's SDK (past, present, and immediate future), developer-made apps cannot run in the background, and therefore cannot ping for data unless you're running them explicitly.
The solution Apple announced Monday is a bit of a compromise, ferrying notifications through Apple's servers instead of locally on the user's hardware. Any messages from developer apps get piped into user's phones in one of three different types of notifications--counters badges (for something like a new e-mail message), audio cues, and pop-up messages that look similar to text alerts.
For the better part of a year, users with jailbroken iPhones have been enjoying apps that run the traditional way (in the background), even when the device is in sleep mode. Jailbroken apps like Mobile Chat and Intelliborn's Intelliscreen (hands-on) run quietly, pulling in data every few minutes and popping up with a message the way Apple's own apps behave. The problem is that this model doesn't scale. When you've got dozens of apps pinging for data every few minutes your battery runs out of juice fast. Worse yet, it puts nearly all of the control to three other parties: the users, developers, and carriers.
While Apple's big sell Monday was "better battery life" (see picture above), my guess is that the company realized this would be a great time to get a handle on all the potentially great marketing data that leaves the second an app is downloaded from the new App Store.
Why not find out which apps are getting the most use and offering the developers special licensing deals? Better yet, why not sell that information to third parties like advertisers to help them work with highly used apps to sell ad units or sponsorships while getting an additional cut? This new tunnel for data is a veritable gold mine that's not just metrics--it's attached to user IDs and billing information too.
Apple must be anticipating that users will be adding in excess of 10 or more apps. In fact, I'm sure it's banking on users doing so if only to get the revenue stream flowing. The real question is whether or not that data will be used just to provide the advertised 300 hours of standby or to sell to third parties and vet new developer talent without doing all the legwork.
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