Developers who launch a new app at SXSWi have the distinct honor of getting it hammered on by a group of ravenous users. Foursquare, a social broadcasting and discovery tool that launched the night before this year's conference, is no exception.
It's the second location-based social network from developer Dennis Crowley, who teamed up with Naveen Selvadurai to create it. Already it's growing at a faster rate than Dodgeball--Crowley's previous creation, which was acquired by Google in 2005 (and then was shuttered earlier this year). Unlike Dodgeball, however, it's arriving at a time when smart phones with GPS are becoming increasingly mainstream. And similar to successful SXSW launches like Twitter, Foursquare is making it easier to both post and consume information while on the go.
I tracked down Crowley on Wednesday to talk up some of Foursquare's finer points, and to see what's coming next.
(Credit:
Dennis Crowley)
Question: Fourquare's badge system takes a page from online games and things like Xbox 360 achievements. Some things like "newbie" and "adventurer" make sense, but can you tell us how to get some of the more elusive ones like "photogenic," "crunked," or "superstar?"
Crowley: Well, I don't want to give too much away, but 'photogenic' has to do with checking into places with photo booths (read: tagged with 'photobooth' on the Foursquare Web site). 'Crunked' is more than a handful of stops in one night, and 'Superstar' is based on how much you check-in over the course of a month.
The badges we designed for launch are pretty generic. Ideally I'd like NYC badges to feel more like the ones we made for SXSW in Austin. Those were cryptic too ("How do I get Redford? How did you unlock Party Crasher?"), and our hope is that people start asking around to get an idea of what they need to do. You could see that in Austin by watching Twitter; people bragging about what they got and doling out advice to other users.
Are there plans to have user-created badges, and/or ones for special events or locations?
Crowley: Yes. Actually I think this is where things are really going to get interesting. The 16 badges we made for these cities, they're a start. But like 20 percent of the e-mails we're getting from users read as 'you know what would make a great badge...' and they're really good ideas. Things I wouldn't have thought of, and they're really going to bring some much-needed diversity to the service (read: less bars, more museums, parks, late night food trucks, coffee shops, etc.) I'm really excited for this. I was actually working on this today (making tools for users to create created badges), but it's a kind of a difficult thing to build--it's like writing the Smart Playlist tool in iTunes.
Any plans to incorporate another service like Yelp or CitySearch to make the app a reference tool as well? I know when I'm out and considering going somewhere nearby (in the local favorites section) it would be nice to do that without leaving the application. The 'nearby tips' section is a boon for that, but what about taking it a step further?
Crowley: You know, a lot of the city and tips stuff we're doing is a response to Yelp and CitySearch being frustrating products to use. I don't read reviews, but I do want people to recommend things to me. More specifically I want my friends to recommend things to me. That's what we're trying to explore with the Top 12 lists: how do you create actionable items that can be tied to rewards and accomplishments? I think both Naveen and I have big ideas about how to make this work, we're just so busy fixing bugs and making things run smoother and faster that we haven't had a chance to focus on it yet.
Some of Foursquare's merit badges, which will soon be user and business generated.
(Credit: Foursquare) How have downloads and new user sign-ups gone since SXSW? Where has some of that long tail been coming from?
Crowley: Hmm...not sure if we're giving out usage numbers yet, but it took us about five months of Dodgeball (back in 2004) to get to where we where we were after five days at SXSW. I'm pretty happy with the numbers so far. Enough to make it interesting in the 12 cities we launched in, and not too many where we can't sleep 'cause we have so many users to keep up with.
What cities are seeing the most activity?
Crowley: The top seven in order are San Francisco, New York City, Seattle, Los Angeles, Minneapolis, Portland (Ore.), and Chicago. (I'm) frustrated that New York is always in 2nd place; Dodgeball was the same way.
Have any businesses contacted you about sponsorships, or to credit your app with an influx of customers?
Crowley: Yes. Sponsoring badges seems to get everyone excited. We've been talking to everyone from retail brands (coffee shops, record stores), product brands (energy drinks, cola), bands and TV shows. Again, lots of people have really great ideas about the type of things users should be able to unlock with usage.
Here's to FourSquare! Former Dodgeball loyalists gather poolside at SXSWi to celebrate the new app.
(Credit: Caroline McCarthy/CNET)AUSTIN, Texas--"I couldn't be any more psyched for how it's taken off," FourSquare founder Dennis Crowley said of his brand-new mobile social-networking application, which made its public debut here at the South by Southwest Interactive Festival. "It's been, like, 5,000 times better than I expected."
We were wearing bathing suits. A fellow hardcore FourSquare user, media consultant Rex Sorgatz, had used the service to announce a "bikini flash mob" at the rooftop pool of the Omni Hotel on Monday afternoon. When about 20 people had showed up, Sorgatz--in a cowboy hat, Texas-flag swim trunks, and his trademark hipster glasses--raised a drink and said, "Here's to FourSquare!"
I'm biased. We all were. The iPhone-centric FourSquare has been a project near and dear to our hearts in the New York tech scene, as many of us were loyal users of Dodgeball, the service that Crowley built as a graduate-school thesis and sold to Google in 2005. In January, Google announced that it would be shutting the service down amid budget cuts, and Crowley (along with co-developer Naveen Selvadurai) got cranking on its successor so that they could debut it in time for SXSWi. I was an alpha tester, as were most of those at the impromptu pool party.
If the number of FourSquare friend requests in my in-box are any indication, it's been a hit this week. While it hasn't been as buzzworthy as the then-new Twitter was at SXSWi '07, it's undoubtedly one of the things that people will be talking about when they return home from Austin later this week. And if it goes as Crowley and Selvadurai hope, they'll keep using it, too.
Like Dodgeball (and other location-based mobile applications like Whrrl, Brightkite, and Loopt), FourSquare lets you broadcast your location to your friends. Unlike Dodgeball, FourSquare uses GPS on the iPhone (an SMS code and a mobile Web site is available for other devices, but apps for Android, BlackBerry and the like are down the pipeline) and lets users rack up points and badges for awarding nightlife habits and accomplishments.
"Naveen and I had been kicking around these ideas for a while, since last summer, and then nothing was seriously built until, I guess, that night that we were all at Lock's (that'd be Curbed founder and prolific Dodgeball user Lockhart Steele) birthday party and the rumor started spreading that Dodgeball was getting shut down," Crowley said. "We started to talk (about how) we've really got to build this thing because it's going to be turned off."
FourSquare was built in a matter of weeks, because Crowley and Selvadurai wanted to be able to roll it out in time for SXSWi. "It is, admittedly a little bit sloppy, and it's buggy, and people call us out and say we launched too soon," Crowley said of the occasional slip-ups and outages for FourSquare, which went live in the iTunes App Store less than 24 hours before SXSWi kicked off.. "The goal was to launch here and have people take it back to wherever they live."
Now, they're literally building the application in the SXSWi petri dish, a massive gathering of digital-media's early adopters and innovators who are all eager to socialize and navigate the labyrinthine Austin party scene. Special "badges" have been created for SXSWi. On Monday morning, I earned my "Panel Nerd" badge for spending what FourSquare deems to be too much time at the Austin Convention Center. (Message to my editors: Take note of this!)
He said that while user interest has been through the roof, investors--FourSquare is currently self-funded and run out of Crowley's apartment as well as a number of East Village coffee shops--have been quieter. "I haven't really seen any investors here, to be honest," he said. I've been getting e-mails from a few people, but I haven't run into anyone in the halls or anything." He'll probably need that if FourSquare gets much bigger just to keep its servers afloat. But with penny-pinching the inevitable VC habit du jour, it could take some work.
Crowley also laughed off a Gawker report that Google's lawyers were about to start breathing down his neck over the similarities between Dodgeball and FourSquare--even though Google has launched its own location-aware platform, Latitude.
When Crowley and Selvadurai return to New York later this week, they'll have a lot to do. FourSquare users at SXSWi have been blunt, sending out Twitter messages pointing out bugs and asking when there will be better features to find their friends, like an address-book import function. They'll have to figure out some way to control users attempting to game the system, something that Crowley says has already popped up, and work on building a FourSquare presence in other cities. Right now there are 12, including Boston, Denver, and Minneapolis.
Plus, location-based mobile networking is a hot space. Competitors like Brightkite and Whrrl are better-established, bolstered by investor money, and have already worked in features like Facebook Connect integration. Crowley and Selvadurai have some catching up to do.
They'll also have to deal with what happens when they use FourSquare to "check in" to downtown pizzerias and I show up to steal their food. Just sayin'.
AUSTIN, Texas--One question heard more than any other this week at South by Southwest Interactive (SXSWi), "Are you on Twitter?"
I have to admit that I'm not--yet. So, the first time I heard the question, which was literally as I was getting off the plane and encountering dozens of familiar faces, I wasn't sure what these folks were talking about.
But there they were, three people in a small, little circle, all checking their Twitter.
Twitter is a new mobile phone service that lets members inform each other, in real time, about what they're doing and what they think about things. You join people's friends lists and they join yours, and then you can send messages from your phone or from your computer's instant-messaging client.
According to LaughingSquid.com blogger Scott Beale, Twitter is "absolutely ruling" SXSWi. Social software researcher Danah Boyd said Twitter is "owning" the festival.
Then again, there's the Dodgeball crowd. That ancient mobile service, all of two or three years old, and one of the very first so-called mobile social software services--MoSoSos--is still around. It, too, lets your friends know what you're doing, and where you're going, and it, too, is still staking a claim to a bit of the SXSWi mindshare.
Even among Twitter users, Dodgeball has its adherents.
But for many of the people here, Dodgeball is a bit too hard to use. In my very nonscientific survey, Twitter is winning the SXSWi battle.
While in that little circle at the airport, Boyd said that she'd gotten more than 40 Twitter messages during the flight to Austin. So, it seems to me that here, with thousands of people dying to tell each other where they are and what they're doing, Twitter might get a tad unwieldy.
But, I'll be heading over to Twitter.com now to sign up.
Added by Rafe: Get with the program, Daniel! When you're ready, find me on Twitter under the username, "Rafe."
Nearbie is a new social bookmarking service that lets users broadcast status updates, and keep tabs on friends. Nearbie goes one step further than some other sites that do this (see Dodgeball, Groovr and Jaiku) to show you how user-submitted material is connected to people or places in your geographical location. Users can submit all sorts of things such as event notices, local landmarks, personal stories, and pictures. It's a lot like a blog, but with far more structure. The hope is that when enough people begin to use the service, users will be able to discover more about people they've met or places they've been.
(Credit:
CNET Networks)
Adding new content to Nearbie requires users to log in and go through a four-step process telling others the who, the when, the where, and the what. Each of the steps lets you add specific tagging information such as the geographical location, who else was there, or when exactly it happened. Think of it as a police report, but for blogging purposes. When you've submitted your "post", it shows up on the front page of Nearbie and is grouped with other posts for similarities in time, place, or people.
What interests me is whether or not people will be willing to input data about their lives into another Social Network. Sites such as Facebook already have a hassle-free way to keep tabs on friends with their controversial news feed, the service that automatically publishes everything about everyone, given the right privacy settings. Nearbie seems to be shooting for something similar but requires a little more work on the user end that, frankly, I don't think people are willing to go through.
See Mashable's review for an alternate take.
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