Webware

New search engine Goby is launching Tuesday night, and unlike Microsoft's Bing, or Hunch, Goby really is a "decision engine"--enabling users to very quickly find something to do nearby or in a far away place.

Its task-centric search tool is comprised of three boxes--a "what," "where," and "when." You just tell it what you want to do and where you want to do it, as well as some general date (or no date at all), and it goes through its index to find you places or activities that match up with those simple parameters. Oftentimes this results in it finding events that fall during the time period you originally selected, which is a pretty neat trick for a search engine and potentially a huge time saver if you're using it for vacation or business travel search.

The tool does many things to help you fill out its three search boxes quickly, and get straight to the results. For one, it offers up suggestions as you type. You can also cruise through a nested folders of activities in its index for suggestions. In my case, it did a spot-on job at turning "tomorrow" into in real date. It also rolled "beers" into its food and drink category, along with providing other category suggestions like "beer tastings", "breweries" and "bars and pubs."

Along with helping users fill out the beginnings of a search query, it also does a decent job at letting them whittle down the results. For instance, if you want to limit the results to a specific area, you can just grab a pin from the map that sits on the right of the results page, and it filters points of interest down to that vicinity. You can also restart a search query within one or more genres just by clicking on their check boxes.

One thing it's missing though (and it's a biggie) is a way to tell you how good any of these places are. If you're used to hitting Yelp to hunt for a new place to eat, or something fun to do on the weekend, Goby doesn't offer any kind of social-rating system or tools of its own.

But it's not going to be like that forever. Goby's CEO Mark Watkins tells me that there will eventually be review links from places like Yelp, as well as mentions on places like Facebook and Twitter--something that should give results some social flavor. For now at least, you're going to have to hoof it over to Yelp, CitySearch, or some other local reviews place to get ratings and reviews for restaurants and other local businesses.

Other things on the way include a personal search history, which will let users save their queries for future searches that will show updated results based on date and index changes. The company is also working on an iPhone app that will be able to automatically fill out the "where" field based on the user's location, however this and the personal search history will not be immediately available on launch.

See also Diddit, a service that launched back in February, that helps people make lists of things to do, as well as discover local lists made by others. There's also Yahoo-owned Upcoming, which provides local events and venues listings.

Update: It should be noted Goby can only be used in Firefox and Internet Explorer at the moment. Support for Safari and Chrome is on the way and "coming soon" according to the company.

A post on the Facebook developer blog announces the big application program interface (API) update from the social network that was first reported on Sunday night, which it's calling the Open Stream API.

It's the first major implementation of an emerging (read: brand new) open standard called Activity Streams, on which Facebook has been collaborating with developers for the past few months. Basically, what it means is that third-party developers will have access to a feed of all content posted to news feeds--notes, photos, videos, links, "likes" and comments, and activity from other applications built on the social network's platform.

"We've officially moved away from the Web of just blog posts, which a lot of these formats were originally designed for," said open-source developer and advocate Chris Messina, who has been spearheading the development of Activity Streams for about a year now.

"Over time, what I think will happen is (that) you'll see something toward the type of cleverness and ingenuity that has surfaced around the Twitter community, but in a way that is even more expressive and rich," Messina said. "In the case of Twitter, you're just talking about status updates; in the case of Facebook you're talking about a lot of different activities."

Previously, only status updates--the most Twitter-like part of Facebook--were accessible to developers. That's why this announcement likely makes the biggest difference to the creators of social feed aggregation applications like TweetDeck and Seesmic Desktop.

But because Activity Streams is an open standard, other social-networking and media-sharing applications will be able to use it too. This means that there could be, say, an Adobe Air-based desktop application that brings in updates across photo-sharing applications like Facebook, Flickr, and Photobucket.

Facebook is also targeting different types of developers--specifically mobile and desktop--rather than strictly the Web app developers whose creations made Facebook's platform such a wild success when it debuted two years ago.

"One of the most important stories to tell here is this is the first time that we've ever opened the core Facebook product experience, which was previously called the 'feed' and which we're now calling the 'stream,'" Facebook senior platform manager Dave Morin explained to CNET News. "We're especially excited to see the types of desktop applications and the types of mobile applications which developer are going to build for the stream. We've sort of never really allowed this before, so we're pretty excited to see what developers come up with."

Facebook will be holding an event on Monday afternoon in Palo Alto, Calif., to introduce developers to the new API. Presenting at the event will be representatives from Adobe, which is building a Facebook application in its Air runtime environment, and Microsoft, which is doing the same in Silverlight; contact management system Plaxo and third-party app Seesmic Desktop (which already has unveiled its support for the Open Stream) are also presenting.

The "stream" took front-and-center with Facebook's controversial redesign earlier this year. Inspired by the likes of Twitter, the revamped design marked a shift in strategy for Facebook from static profiles to a real-time flow of information. At the same time, it proved unpopular among some users.

But Facebook isn't the only big social-networking player to be implementing Activity Streams. The emerging standard was behind the upgrades to MySpace's MySpaceID product that the News Corp.-owned service launched in March at the South by Southwest Interactive Festival.

"It was sort of one of the earlier opportunities we had to take a nascent spec and see it all the way through to launch," MySpaceID product lead Max Engel told CNET News, adding that his team first started working on Activity Streams last September. It's what powers a new MySpace "gadget" for Google as well as its feeds' presence on the upcoming Yahoo homepage redesign.

"It's getting where we need it to be, which is like e-mail: where you can write a POP client and know (that) it works," Engel said. "It's not even a full standard yet, so it's sort of exciting to see so many people get behind something so quickly, and it's definitely indicative of the general momentum of people who are saying we'd rather work open than work closed."

This post was expanded at 11:23 a.m. PT.

Back in early 2007 YouTube released Active Sharing, a feature that keeps an eye on what videos you're watching and shares that information with other users. One thing that's missing, however, is a way to see that list outside of YouTube, something that's been remedied by a new service called Tubetrail.

Tubetrail does not depend solely on Active Sharing to figure out what you're watching. Instead you have to install a small browser extension (currently Firefox only) which keeps an eye on your viewing habits. Videos you've watched are then presented as embeds on a large, colorful grid where your friends can go and watch what you've been viewing in reverse chronological order.

As an added benefit, you can add a special comment that will only show up on your Tubetrail page, and not as a user comment on the YouTube video page. These show up underneath the videos, and are denoted with a large exclamation point on the grid.

The service has two weaknesses, which I think if addressed would make it more compelling than YouTube's offering. One of those would be to create an RSS feed out of items you've watched, which would let others view your picks, and see your comments from someplace other than your Tubetrail page. Second, if I'm going to install an extension that provides little utility outside of YouTube's built-in sharing tool, have it work on YouTube videos that are embedded off YouTube's site--something which is not currently offered.

Microsoft has licensed its technical know-how to nearly every company, including rivals such as Apple and Nokia.

Now Redmond can add Google to the list. To help power the Google Sync product that was announced on Monday, the search giant has licensed Microsoft's ActiveSync protocol for sharing information between a server and mobile phone.

Google Sync allows users to synchronize their contacts, and in some cases calendar information, with Google's Web-based services. It works with a range of phones including Windows Mobile phones, Apple's iPhone, RIM's BlackBerry, and phones from Nokia and Sony Ericsson.

Generally, companies have licensed the ActiveSync protocol to link data between a cell phone and a Microsoft Exchange server. In this case, though, Google is using ActiveSync to link Google data off of their servers to mobile phones.

Although Google and Microsoft have cooperated in some areas in the past, the deal on Monday is the first announced example of one of those companies licensing the other's intellectual property, according to Microsoft.

Horacio Gutierrez, Microsoft's top intellectual property lawyer touted the move.

"Google's licensing of these Microsoft patents relating to the Microsoft Exchange ActiveSync protocol is a clear (acknowledgment) of the innovation taking place at Microsoft," Gutierrez said in a statement. "This agreement is also a great example of Microsoft's openness to generally license our patents under fair and reasonable terms so long as licensees respect Microsoft intellectual property."

Gutierrez noted that the company has struck more than 500 licensing deals since it began its intellectual property-sharing push in 2003.

So, by my count, that leaves Oracle and Red Hat among big name technology companies that don't have some sort of pact with Microsoft. Anyone else have another prominent name I should add to that list?

Update, 2:05 p.m. PT: I thought it was worth checking to see if the deal between Google and Microsoft was broad enough to cover Exchange synchronizing to an Android device. "Android is not covered by this agreement," a Microsoft representative told CNET News.

Citysearch, the online business directory owned by Barry Diller's IAC/InterActiveCorp, has gotten a full makeover. It's available now at beta.citysearch.com--there's a more streamlined and Ajax-y interface, but a few important features have been tweaked as well. According to company representatives, this is about a year and a half in the making.

First of all, instead of focusing on a select number of metro areas, Citysearch has expanded to a whopping 75,000 towns and neighborhoods, meaning that you can narrow down your focus to New York's East Village or Los Angeles' Culver City. Additionally, there's Facebook Connect integration, meaning that you can see what your Facebook friends have recommended or reviewed on Citysearch. Also on the social side of things, reviewing businesses on Citysearch is easier and more up-front. Previously, there had been more attention on editorial reviews as opposed to user reviews.

And Facebook approves, apparently. "At Facebook, we've found that remarkable things happen when you get trust, user control and identity right--people share more information, and become more open and connected," Facebook communications czar Elliot Schrage said in a joint release. "Citysearch's innovative new site shows how Facebook Connect can help information flow faster through a site while creating a filter for users to engage with localized content through the lens of their friends, family and colleagues."

That's a big deal for Citysearch: fast-growing start-up Yelp has started to gain some market share in the "user-generated reviews" department. According to traffic firm Compete.com, Yelp is still smaller but catching up. (Citysearch, for that matter, syndicates some of its content to big portals like AOL.)

Finally, Citysearch has launched a mobile site compatible with a number of different browsers and handsets--yes, including Apple's iPhone.

Facebook, Google, and the Google-owned YouTube are among the sponsors for the Alliance of Youth Movements Summit, an event taking place at New York's Columbia Law School from December 3-5.

Along with other collaborators--which include the U.S. Department of State, MTV, Access 360 Media, and start-up Howcast--the event hopes to "find (the) best ways to use digital media to promote freedom and justice, and counter violence, extremism, and oppression."

The companies have amassed 17 leaders of different activist groups and hope to bring them together to come up with a common set of principles and strategies, inspired by a movement against a Colombian extremist group that was formed and organized on Facebook.

"Aided by social-networking technologies, the organization inspired 12 million people in 190 cities around the world to take to the streets in protest against the FARC, an extremist group that has been terrorizing Colombia for more than 40 years," an announcement of the summit read. "The magnitude of the marches illustrated once and for all that the FARC lacked a strong support base. Within days of the protests, the FARC witnessed massive desertions from their ranks."

Speakers at next month's summit include Facebook co-founder Dustin Moskowitz, actress and talk show host Whoopi Goldberg, and State Department Undersecretary James K. Glassman.

The State Department has already partnered with YouTube for its "Democracy Challenge," a moviemaking competition in conjunction with several film schools. And in the wake of the 2008 presidential election, Facebook has been stepping up its activism and outreach efforts; earlier this fall, it sponsored the ServiceNation summit.

A Los Angeles-based law firm with a history of targeting online media companies for click fraud filed suit Tuesday against Citysearch, the directory site owned by IAC/InterActiveCorp, as well as Ticketmaster, the ticketing site that IAC is attempting to spin out into a separate publicly traded company.

"Citysearch.com is defrauding its advertising customers of millions of dollars by not only turning a blind eye to click fraud, but in fact encouraging it as well," a statement from the firm Kabateck Brown Kellner read. The class action suit encompasses anyone in the U.S. who paid for pay-per-click advertising space on Citysearch, but the named plaintiff is Tom Lambotte, who purchased ad space on Citysearch and then claimed that the number of clicks on his ads rose suspiciously.

Representatives from IAC and Citysearch were not immediately available for comment.

According to the complaint, filed in a California court, Lambotte first purchased Citysearch ads in late 2007, didn't see a gain in traffic to his site, and attempted to cancel his ad account. The cancellation process dragged out, he said, and in the meantime his ad clicks started to escalate suspiciously. He speculated that click fraud--in which clicks to ads are meant only to drive up the rate the advertiser pays and not to purchase the product--was at play.

Claims in click fraud lawsuits are sometimes questionable, and Kabateck Brown Kellner has extensive experience in the field that could raise a red flag: the plaintiff-only firm has won against both Yahoo and Google, and attorney Brian Kabateck recently went after Google's AdWords advertising program, claiming that it deceived customers.

Consequently, a suit against yet another (smaller) player in the search market could come across as an attempt to just filch more cash from big dot-coms. Or, as the suit goes forward, Lambotte's claims, as represented by Kabateck, could show a legitimate foundation.

Search companies, meanwhile, announced a coalition against click fraud nearly two years ago in conjunction with the Interactive Advertising Bureau (IAB) and Media Rating Council.

Just how much does Ask.com own the word "Ask?" Enough to have a problem with a question-and-answer site called "Askpedia," apparently. Representatives from the start-up Askpedia.com told CNET News.com that the search engine's parent company, InterActiveCorp, sent a cease-and-desist letter earlier this month, citing intellectual property violations in the name "Askpedia."

"(This) is likely to cause consumer confusion, particularly inasmuch as Askpedia purports to provide online informational services that are substantially similar to those provided by Ask," the letter dated March 13 reads. "In using and incorporating Ask's intellectual property in this manner, Askpedia is falsely suggesting a connection between Ask and Askpedia, and thereby misappropriating the substantial good will associated with Ask's trademarks."

IAC representatives were contacted to verify the contents of the cease-and-desist letter, but were not immediately available for comment.

Ask.com's trademark on the name was first filed April 28, 1999, when the company was still known as Ask Jeeves and had not yet been acquired by the Barry Diller-helmed IAC in 2005. These days, the search engine has been undergoing a restructuring process in order to handle its tepid market share.

The letter, signed by Edward T. Ferguson, IAC senior vice president and general counsel, and provided to CNET News.com by Askpedia representatives, goes on to request that Askpedia "cease and desist from all use of Ask's trademarks and other intellectual property, including without limitation in the name 'Askpedia' or any similar formation using the word 'ask,'" and agree not to do so in the future.

A deadline of 10 days was provided, meaning that IAC would presumably seek legal action after Sunday, March 23.

Yong Su Kim, CEO of Askpedia, which describes itself as "a knowledge marketplace for questions and answers" and awards cash prizes to the best answers, said that his small start-up has about 100,000 registered users. He sent an e-mail to CNET News.com in which he speculated that "our guess is that their lawyers have nothing better to do."

Kim continued, "Either that or they're working on a Wikipedia-like service and want the domain name and trademark."

Do the halls of malls give you a case of the jingle hells? You could kick back for a 20-minute break from rampant consumerism to learn more about the toxic mess it makes of the planet.

Fun, right? Actually, it is with The Story of Stuff. It's a short, friendly movie covering the ABCs of consumer culture. The sky may be falling, but we can prop it up, the film suggests.

The Story of Stuff was produced by Free Range Studios, makers of the Meatrix. That entertaining, animated diatribe against factory farming has attracted more than 15 million viewers. The studio's (Grocery) Store Wars parody has been seen by some 10 million people.

Released just several weeks ago, The Story of Stuff has already enjoyed 416,760 unique visitors. Its makers hope that Stuff might similarly leave a lasting impression that spurs people to rethink their role in a pollution-based economy.

Sure, call it eco-propaganda. Yet, the facts in Stuff are well-researched and cited.

Writer and host Annie Leonard is an environmental activist who has spent two decades touring dumps and factories around the world. The Sustainability Funders and Tides Foundation provided funding.

The first chapter is embedded below, or check out the full 20 minutes at StoryofStuff.com.