(Credit:
Amazon)
Amazon.com on Tuesday launched its first foray into digital downloads for games. The new online store offers more than 600 casual titles without the need for physical media. Amazon says all the titles at launch are under either $6.99 or $9.99 with older titles leaning towards the lower end of the spectrum. As an added promotion, the company is giving away three free titles, which gamers have a week to scoop up before the prices return to normal.
The launch comes just a little over two months since Amazon acquired Reflexive Entertainment, a casual-game service that is still selling titles with its own DRM solution and store front. In Amazon's case, purchased games must be downloaded with a special download tool similar to what's required to grab music tracks from the company's MP3 service. The games then phone home the first time you launch them to verify the purchase information.
Each game can be played for 30 minutes as a timed trial before the need to purchase. This model directly competes with that from Yahoo Games and to a certain degree Valve's Steam service, although unlike Valve, Amazon is not yet offering a download service for larger AAA titles from major publishers.
The service is PC-only for now, which is mostly a limitation from game developers who don't offer the titles on computers running OS X or Linux. However, a Mac version of the store is likely in the works.
Yahoo Games announced on Thursday that it will expand into ad-supported online games by the end of the year, a move not without its controversy.
Yahoo Games expects to offer more than 400 ad-supported downloadable games via assistance from casual-game advertising network and technology players Double Fusion and NeoEdge Networks.
Under the partnership, Double Fusion and NeoEdge will sell and integrate video ads before, during, and after a game, which is downloaded from Yahoo Games. NeoEdge also is providing technology that will enable Yahoo to insert ads into its game library without requiring the game source code.
Yahoo, however, still plans to retain the ability for users to continue receiving paid game downloads, sans advertising appearing on the games.
That flexibility may be key in satisfying players who may not necessary want ads tucked into a shooter game or a jam session, nor ads scrolling by before or after a game. Nonetheless, Yankee Group Research projects worldwide in-game advertising to soar to $971.3 million by 2011 from $77.7 million in 2006.
Yahoo Games plans to offer ad-supported downloadable games from such publishers as Alawar Entertainment, Big Fish Games, and Last Day of Work.
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