Webware

(Credit: Comscore)

Yahoo continues to lose share in the search market, as Google and Microsoft pick up the difference.

Comscore's measurement of the U.S. search market in October shows that Google--as usual--still dominates the search landscape. It now watches 65.4 percent of all searches pass through its servers, up 0.5 market share points from September of this year.

Yahoo, on the other hand, is going in the other direction as new friend Microsoft reaps the benefits. Yahoo lost 0.8 market share points in October compared to September, now down to 18 percent of the market. It has been in a steady decline this year, as Microsoft has gained share with the relaunch of Bing: Microsoft almost cracked the 10 percent barrier in October with 9.9 percent of all searches, gaining 0.5 percentage points compared to September.

Total searches grew 3 percent from September to October. Searches done through Google increased 5 percent and those done through Microsoft increased 8 percent. Yahoo searches decreased by 1 percent over the same period.

Yahoo will pull support for Go on January 12, 2010.

On Wednesday, Yahoo will tell some mobile phone owners that it's pulling the plug on the mobile app called Yahoo Go (video). Yahoo Go was Yahoo's all-in-one native app of Yahoo services for Windows Mobile, BlackBerry, and Symbian phones, since January 2006. It gathers together Yahoo's services around a rotating carousel motif, the application's start page.

Yahoo Go, which first emerged at the Consumer Electronics Show in 2006, was full of content--but information was buried and the app wasn't intuitive to customize. Yahoo pretty much halted work after January 2008 with Yahoo Go 3.0 beta, and began concentrating more on its Web portal. Yahoo's mobile-optimized Web site, m.yahoo.com, contains Yahoo Go's core features, like search, weather lookups, and RSS feeds for information like headline news and stocks. Yahoo's revamped mobile site also lets you check e-mail, send IMs, and track status updates on social networks.

Killing Yahoo Go is in line with Yahoo's mobile strategy, says Yahoo's global head of mobile product marketing, Adam Taggart. "In the past 18 months, browser quality has been increasing at an accelerated rate. We've doubled down on our mobile Web strategy."

While Yahoo pours resources into streamlining its mobile Web presence, it also continues to release Yahoo Mobile applications for some mobile platforms, like the iPhone. On top of Yahoo Mobile are more focused standalone applications. iPhone owners interested in stocks can download the Yahoo Finance app, for example. Sports enthusiasts have Yahoo Fantasy Football.

Support for Yahoo Go officially stops on January 12. On Wednesday, active users will see an e-mail or an update notice pushed onto the app itself that will inform them of the shut-down, and urge them to start using m.yahoo.com instead. Visiting the mobile site from some phone models will prompt a download for a compatible native app. Yahoo Mobile still isn't perfect, and it can also suffer from information overload. However, active Yahoo Go users will find that their content is intact, albeit somewhat rearranged.

Yahoo Messenger 10 beta is no more. At least not the "beta" part. This week, Yahoo gave the version 10 beta its stamp of approval, pulling away the "beta" marker and replacing Yahoo Messenger 9 with Yahoo Messenger 10 on Yahoo's download page.

For those using version 9 or below, Yahoo Messenger 10 adds a slew of design enhancements that draw out the chat app's social-networking side and video calls. If you're already using Yahoo Messenger 10 beta, you should be prompted to download a fresh version of Yahoo Messenger 10, but you won't see new goodies pop up since the beta was first introduced last August.

Check out screenshots of the Yahoo Messenger 10 features in this gallery before you download--the images are for the 10 beta, but they still apply. Pay close attention to our installation advice before you download; choose "Custom," not the default, if you'd rather avoid all of Yahoo's installation "perks," like the Yahoo Toolbar.

Yahoo Messenger 10 beta--screenshots

If you're not ready to make the jump, there's no hurry yet. Yahoo will currently continue to support Yahoo Messenger 9.

Yahoo CEO Carol Bartz

(Credit: Yahoo)

Yahoo CEO Carol Bartz has abruptly canceled her scheduled keynote speech at CES, arguably the biggest event on the technology calendar.

Tech Trader Daily noticed Tuesday that Bartz's name had disappeared from the list of keynote speakers for the 2010 CES, almost a month to the day that the Consumer Electronics Association announced her plans to attend the show. A representative of the CEA later confirmed that Bartz was no longer in the mix, and announced plans to have Qualcomm's Paul Jacobs keynote the event.

A Yahoo representative cited "changes in her calendar" that would prevent Bartz from showing up at CES but declined to provide any further details. Bartz was recently forced to cancel appearances on Yahoo's third-quarter earnings call and an interview at the Web 2.0 conference due to the flu.

Betting that the benefits of the move will outweigh the risks, Yahoo has released the source code underlying in-house software called Traffic Server that can speed up Web site operations.

The software works by moving some data and operations closer on the Internet to the people trying using those services. Yahoo released it as an "incubator" project under the auspices of the Apache Software Foundation, a seasoned organization for managing open-source projects and also the site that houses the Hadoop open-source project Yahoo favors for large-scale data-processing challenges.

Shelton Shugar, Yahoo's senior vice president of cloud computing, plans to announce the move at the Cloud Computing Expo in Santa Clara, Calif., on Tuesday in a keynote speech, but the software actually arrived at Apache last week.

Shelton Shugar, Yahoo's senior vice president of cloud computing

(Credit: Screenshot by Stephen Shankland/CNET)

"We've donated Traffic Server to Apache because we think it's a great piece of code, and we want to build a community around that in the same manner we built a community out of Hadoop," Shugar said in an interview.

Traffic Server is a battle-hardened package with more than 200,000 lines of C++ code. Yahoo originally got the software through its acquisition of Inktomi earlier this decade, and it's been using it ever since. Today, the software delivers 30 billion Web objects and 400 terabytes of data each day.

And Yahoo can rightly be proud of Traffic Server's performance: that comes from a surprisingly small number of Yahoo servers--between 100 and 150, said Chuck Neerdaels, vice president of data services at Yahoo. The software is set up particularly to run multiple tasks at the same time, a design well-suited to today's servers with multicore, multithreaded processors.

Source code is what humans write in a higher-level programming language; only after it's been translated into binary machine code can a computer actually run that program. When associated with an open-source project, this software is available for anyone to see, modify, and distribute, in contrast to the locked-down world of proprietary software such as Microsoft Windows. So in effect, Yahoo is allowing others not only to use Traffic Server for their own ends, but also to modify it--for example, by taking advantage of its ability at to accept plug-ins that can adapt it for different tasks.

Giving away the farm?
So isn't there a risk that Yahoo is giving away some pretty important technology that's central to its business? Plenty of start-ups today are trying to grow to Yahoo's scale, and many of them are competitors.

Some Yahoo rival might very well gain as a result, but on balance, the company thinks that it'll come out ahead. For one thing, Traffic Server in isolation is not as powerful as Traffic Server woven into Yahoo's computing fabric, the company argues.

"What we're giving up is a generic building block. What makes it really interesting at Yahoo is how we've connected it with other things to make a bigger service," Neerdaels said. As for Yahoo's major rivals: "We suspect our larger competitors already have some solution they're happy with."

Yahoo expects a number of benefits from broader development and use of Traffic Server.

"We think a lot of folks can benefit from this, and by raising the tide, we think we can benefit as well," Shugar said.

For one thing, making Traffic Server open-source software will mean that people will grow familiar in its use, making it easier for Yahoo to hire engineers who already are up to speed.

"By virtue of basing services on open-source software, we attract people who want to work on open source. They like it, and they like the idea of it. It's a skill they can take with them from one place to another," Shugar added.

For another, Yahoo can benefit from others adapting the software to a broader range of uses, he said.

Gaining influence among developers
There are intangible benefits, as well, when it comes to recognition among programmers, whose influence in some ways makes them the digital elite. Microsoft long ago learned that much of its power comes from developer allies, and Google is trying to put that lesson to good use as well by releasing many open-source projects--Google Chrome being one recent example.

Yahoo isn't in the business of selling technology to others in the manner of Amazon Web Services, Microsoft Azure, or Google App Engine. But having solid technology is essential to Yahoo. While it's willing to sell its search business and engineering skills to Microsoft, it still needs in-house expertise to power its many Web properties and to reduce its operating costs.

Here, Traffic Server is important. For example, one area where Yahoo uses Traffic Server was at Yahoo Sports for handling scores. A regular Web server sends out the Web page to a person's browser, but Traffic Server handles the JavaScript technology that periodically refreshes the contents of a scoreboard element on that page.

It's only a "trickle" of data, but at Yahoo's scale, that can be some pretty heavy work. "When they moved to using the Traffic Server front end, they shaved something like 200 machines off their back end because session management was more efficient," Neerdaels said.

Another part of Yahoo operations retrofitted with the software is Yahoo Mail, he said. Traffic Server can be used to process the cookie text files on a person's browser to figure out whether that person can be logged in automatically or the person needs to authenticate anew. It also can route traffic appropriately when, for example, a person who is "homed" to Yahoo's servers in India visits the site while in the United States.

Traffic Server also manages a lot of more nuts-and-bolts tasks. For example, it can cache Web data closer to browsers so the original Web servers that house the data aren't as overtaxed. And it can store a Web address stored in the Domain Name System to speed up network speeds.

What's it good for?
Some of these chores can be handled by existing software, such as Squid, which is already open source. But Yahoo is on a roll with its open-source work, as the company seeks to advance its internal cloud-computing infrastructure. Expect more to come.

"As various pieces of our cloud get to a point of maturity, we will open-source specific pieces," Shugar said. Future candidates include Yahoo's foundation for hosting its Web applications on a virtualized, more flexible foundation, and its Sherpa and Mobstor services for storing data.

Winning open-source allies can be difficult, and Neerdaels said it takes an engineer a good six months to fully comprehend all Traffic Server's code, so immediate gains beyond fostering goodwill are unlikely.

But in the long run, Yahoo's program could pay significant dividends. Building a series of significant open-source packages could lead to a Yahoo infrastructure that's high-power but more standard than custom-made.

It's not every day that large, significant software packages arrive on the Net in open-source form--much less a series of them that are increasingly relevant to a competitive market of large-scale Web sites.

In this case, Yahoo's gift may indeed become Yahoo's gain.

Yahoo's current headquarters in Sunnyvale, Calif.

(Credit: Stephen Shankland/CNET)

Yahoo is apparently thinking about making a run for the border: the Sunnyvale border, that is.

Marketwatch reports that Yahoo is finally preparing plans for a parcel of land it acquired three years ago in Santa Clara, Calif., a few exits south on U.S. 101 of its current headquarters in Sunnyvale. The land has apparently sat vacant ever since Yahoo bought it in 2006 in hopes of expanding, which, of course, didn't exactly work out given Yahoo's financial performance over that time and the economic downturn.

It's not clear whether Yahoo wants to move the executive offices or just expand into that location. But the proposal submitted to Santa Clara officials involves a 13-building complex covering 3 million square feet, which means it's probably not going to be used as a satellite office for obscure divisions of the company.

It seems Yahoo is feeling confident enough about its business prospects to consider taking on a building project. The company released a statement about its plans for Santa Clara.

"Yahoo purchased 42.5 acres of land in Santa Clara in July 2006. We submitted initial plans to the City of Santa Clara to redevelop the property in August 2008 and plans are currently with the City to procure entitlements for developing the land. We are taking the proper steps to secure approval for the development of the land. We continue to evaluate our real estate portfolio on a worldwide basis to ensure it best supports our business."

FoxyTunes unlocks access to a wide range of music players.

(Credit: Yahoo)

FoxyTunes, the popular music-player plug-in for Firefox, Internet Explorer, Mozilla Thunderbird, and so on, is now a plug-in supporting Yahoo Messenger for Windows, versions 8.1, 9, and 10 beta.

Maybe we should to call it "FoxyHoo."

With the plug-in installed, you can control your desktop music player in addition to sharing what you're playing in the status bar. Specifically, you can launch about two dozen supported music players from the Yahoo Messenger interface, manipulating everything from volume to skipping a song. Here's a sampler of integrated players: iTunes, RealPlayer, VLC, Windows Media Player, WinAmp, and MediaMonkey.

In addition to commanding your music player, the FoxyTunes plug-in for Yahoo Messenger can also open lone audio files. To check out song lyrics while a tune plays, there's a FoxyTunes Planet button you can click. The Web site features music news, lyrics, and videos.

We would have thought that FoxyTunes' integration with Yahoo Messenger for Windows would have been the first thing Yahoo did when it snapped up FoxyTunes in 2008 for its music division. After all, the ability to share musical selections via Yahoo Messenger ha been available for the Mac client since 2006, a Yahoo representative told CNET. However, one look at the Web site, which promotes a Download.com review from 2006, tells us that maintaining the brand isn't very high on Yahoo's list.

That said, FoxyTunes has been far from idle. Back in August, FoxyTunes integrated support for posting music choices to Twitter, Facebook, Skype, Yahoo Messenger's status bar, and Last.fm (Last.fm is a part of CBS Interactive, which also publishes CNET.)

The easiest way to get started downloading the plug-in is to click "Add Plug-ins" from your Yahoo Messenger interface and select FoxyTunes.

Corrected on 10/30/09 at 3:10 pm: A Yahoo representative has clarified that Yahoo Messenger has been able to post FoxyTunes selections on Mac since 2006.

Yahoo continues to pull out all the stops in hopes of convincing investors and advertisers that even though it's a massive media and technology company today, it has a plan for the future.

"Today is the beginning of a journey back to respect," said Yahoo CEO Carol Bartz in a meeting with financial analysts at Yahoo's headquarters in Sunnyvale, Calif. "Yahoo was the big shining star in the mid-1990s and mid-2000s, and then somehow we weren't so shiny anymore."

The all-day meeting, which is being Webcast, is designed to reconnect Yahoo with the financial community, something Bartz hinted earlier this year was long overdue in comments she made in New York. Ever since former Yahoo CEO Jerry Yang turned down a $33 per share offer from Microsoft in 2008, Yahoo's stock has languished at about half that value, and with the economy taking a turn for the worse, even a tepid recovery has been seen as welcome news.

Bartz brought a team of Yahoo leaders up on stage to show off what they've been doing to take better advantage of Yahoo's enormous reach across the Internet. For example, Tapan Bhat, senior vice president for integrated consumer experience, talked about how Yahoo's redesigned home page has increased the amount of time spent on that page by 20 percent, and click-through has likewise improved on both ads and content on that page.

Bryan Lamkin, senior vice president for applications, pledged to improve spam filters and duplicate the Yahoo Mail experience on mobile phones. And Jimmy Pitaro, vice president of media, ran through all of the plans his group has to increase the number of people who come to Yahoo for news and entertainment.

Clearly, Yahoo already operates on a grand scale. "We are a broad-based Internet technology company that serves up the most interesting content on the Internet to 600 million people," Bartz said.

But advertisers "are looking for a safe neighborhood," Bartz said. She meant that in order to get high-quality advertisers to spend lots of money with Yahoo, they have to give them high-quality content that they can feel confident about putting their message beside. Perhaps Bartz could throw that lesson in for free as part of the search deal with Microsoft.

Throughout the revival story Yahoo has tried so hard to push this year, there's a sense that the company is a little defensive about being seen as a place where innovation no longer happens. Bartz admitted that "we had kind of lost your respect" over the past few years. "We are a 14-year-old Internet company that somehow got boring."

Analyst days are not exactly the most exciting events produced by public companies. But it's all part of Yahoo's attempt to re-insert itself in the conversation about the future of the Internet, and investors will need to be on board for the company to make any real progress: not to mention that employee retention could get easier if the stock starts to climb.

Corrected 3:35 p.m. PDT with the correct spelling of Bryan Lamkin's name.

Yahoo could be ready to add OneRiot's real-time search results into its own search pages.

(Credit: Screenshot by Tom Krazit/CNET)

Updated 2:40 p.m. PDT with responses from OneRiot and Yahoo.

Not to be outdone by the rest of the search market, Yahoo apparently has a plan for getting in on the real-time search game itself, according to a report.

Techcrunch said Tuesday that Yahoo is planning to partner with OneRiot, which operates a real-time search engine and develops browser add-ons that do pretty much the same thing. The possible deal comes on the heels of separate plans announced by Microsoft and Google last week to integrate Twitter pages into their search results.

Yahoo is shifting its search research and development efforts to focus on finding new ways to present search results, rather than the back-end process of crawling and indexing the Web, so a partnership makes sense. Techcrunch wasn't sure exactly how the final product would look, but speculated it would resemble the interface produced by the OneRiot add-ons.

A OneRiot representative declined to comment. Yahoo didn't deny the report, but issued the following statement.

"We can't comment on rumor or speculation. Real-time search is important and we're currently conducting several tests designed to discover if showing such content is useful to people using Yahoo Search. Yahoo is focused on creating the most innovative, easy-to-use and valuable search experience for people, and after these tests we will carefully evaluate whether we should integrate such results for everyone using Yahoo Search."