Webware

Professional networking site LinkedIn's platform, previously a closed offering for select partners, has opened up to developers at large, according to an announcement Monday on the company blog.

Well, sort of. Building an embeddable widget on LinkedIn, unlike Facebook's, still requires a stringent application process. But LinkedIn's own code has now been opened up so that developers can integrate it into their own sites. It's launched a developer site for those interested in features that let site users access their LinkedIn profile and contacts externally. They still have to request a key to get into the platform's application program interface (API), which means that LinkedIn widgets likely will not be coming to office prank-calling Web sites any time soon, despite that they could make it much easier to robo-call your boss and ask if his refrigerator is running.

One of the first participants, for example, is desktop Twitter client TweetDeck, which says that it will soon allow users to plug in their LinkedIn contacts' status updates alongside Twitter, Facebook, and MySpace contacts.

LinkedIn has about 50 million users as of last count.

Stateless Systems, the creators of BugMeNot and PDFMeNot, have a new tool called Trendsmap that hasn't been designed to solve any productivity problems. Instead, it does just the opposite and serves as entertainment. It tracks trending Twitter topics by geographical location by combining data from Twitter's API and What The Trend. It then sticks it onto a Google Map where users can sort by city or general region and see trending topics in real time.

All of this information is organized into something resembling a tag cloud, which floats around without any specific, or pinpointed location within each city. Clicking on any of them pops up a small info box that aggregates the latest tweets, local and global seven-day histories of that trend's popularity, as well as some top-related news links that change depending on what's trending.

Trendsmap gives you a birds-eye view of trending topics on Twitter, per city, region, or worldwide.

(Credit: CNET)

Where the site shines though, is in letting you dig even deeper by giving each city its own trends page. Here you can cruise through info boxes without first having to find each tag, as well as see all of the trending charts stacked up against one another--something I think makes for a better experience. It also collects all of the related media like photos and videos in one single section (try giving it a spin for Las Vegas).

One thing the service doesn't do very well though, is serve smaller towns. This wasn't a big deal killer for me since I'm based in San Francisco, but if you want to use it for somewhere that's outside a major city, you're out of luck. This may simply be a limitation of how deep the data set is, but it keeps you from seeing trends starting up in smaller towns, which can be more interesting than in major cities.

See also Palm's Trendtracker, which lets you see trending topics not only geography but by time of day as well. We checked it out last week.

The new 0.30 version of TweetDeck, due out Wednesday, supports MySpace. Maybe it's me. Maybe it's my demographic. But who the heck cares about MySpace?

The MySpace addition to TweetDeck, though, shows how much CEO Iain Dodsworth wants TweetDeck to become, in his words, "a browser for the real-time Web."

I like TweetDeck a lot. I use it and Seesmic Desktop in equal proportions. But I'm not sure I want my Twitter client to get all fancy and over-ambitious. Twitter is hard enough to manage even with a good, clean client. If TweetDeck adds support for other real-time feeds--Dodsworth mentions Last.fm, Songkick, and Doppler, for example--then I worry about the clarity of TweetDeck's Twitter experience getting murky.

Although there are some integrations that can work. I welcome TweetDeck 0.30's improved Facebook support. It now supports photo streams and makes it easy to update Facebook directly from Twitter, among other features. While Twitter and Facebook have different feature sets that make mixing the two networks in one application a little weird, in TweetDeck they run in separate columns and stay nice and separate. (Seesmic Desktop can merge streams from Twitter and Facebook in a single column, quite successfully.)

TweetDeck 0.30 has MySpace support (not shown, because who cares?).

(Credit: Screenshot by Rafe Needleman/CNET)

Other improvements in the new version of TweetDeck include even tighter Bitly integration, down to the app's automatic and instant conversion of long links to short ones as you type them (cool) and the capability to drag photos directly into TweetDeck to post them to Facebook (also cool). You can also click on a hashtag in a tweet to kick off a new search column for that tag.

TweetDeck also gets a new list of recommended Twitter accounts for users to follow, and the way you add users is particularly elegant: you can add a whole collection of Twitterers in a topic, like "Journalists," and TweetDeck creates a new column in the interface to follow just those accounts. Unfortunately the process for getting accounts on to the TweetDeck recommended lists is opaque or "editorial" at the moment, although Dodsworth does say he'll move to a crowd-sourced model shortly.

The new version's user interface appears to be cleaned up. However, it's really that some options are now hidden in second-level menus.

And still missing is an option to get a notification sound only on @replies or direct messages. Sometimes I run Seesmic Desktop just for that one feature.

In sum, version 0.30 is a decent upgrade to TweetDeck, although the app is approaching feature overload with its continuing addition of new services.

Previously: New versions of Tweetdeck, Seesmic square off

The National Football League has had a love-hate relationship with social media.

Some teams tweeted to fans while choosing players at the NFL draft back in April. But then last month, a few NFL teams told players they couldn't tweet or text-message during a team function.

On Monday, the league announced that it had modified its social-media policy to limit Twitter and social-networking use by players, coaches, league officials, and even the media.

The NFL said that it will let players, coaches, and other team personnel engage in social networking during the season. However, they will be prohibited from using Twitter and from updating profiles on Facebook and other social-networking sites during games.

In addition, they will not be allowed to tweet or update social-networking profiles 90 minutes before a game and until post-game interviews are completed.

The rules even extend to people "representing" a player or coach on their personal accounts.

The NFL didn't just stop with the league itself, though. The organization also said that media attending games will be prohibited from providing game updates through social networks.

"Longstanding policies prohibiting play-by-play descriptions of NFL games in progress apply fully to Twitter and other social media platforms," the National Football League said in its statement. "Internet sites may not post detailed information that approximates play-by-play during a game.

"While a game is in progress, any forms of accounts of the game must be sufficiently time-delayed and limited in amount (e.g., score updates with detail given only in quarterly game updates) so that the accredited organization's game coverage cannot be used as a substitute for, or otherwise approximate, authorized play-by-play accounts."

The fact that the NFL won't allow tweeting during games isn't new. The league instituted the policy for players after they started using technology in touchdown celebrations. But the updated regulations now extend to just about anyone who is remotely involved in the game.

Why the NFL decided to change its policy now is unknown. But it might have felt compelled to update it after Bengals wide receiver Chad Ochocinco said in a recent Ustream chat that he plans to circumvent the rules and tweet while playing.

It could have also had something to do with Donte Stallworth's Twitter account. The player was suspended by the NFL after he was charged with DUI manslaughter and served 30 days in jail. His Twitter account features tweets discussing his suspension and incarceration.

Still, if Ochocinco or any other player tweets during a game, it might be difficult for the NFL to enforce the rule. And since players can create accounts that the NFL might not even know about, it's doubtful that the league will be able to monitor all social-media activity. We'll just have to wait until the season starts next week and see what happens when someone breaks the rules.

Look for Ochocinco to test them first.

I'm always intrigued by backup tools for Web services that don't really need backup. TweetSaver is no exception. This paid service backs up (almost) everything you've ever posted to Twitter, along with private messages and replies from other users. It then adds an extra layer of utility on top of it, like a search tool that's limited to just your messages, simple sharing options for each message, as well as a way to assign a tag to each tweet for categorization.

Of course the usefulness of all of this hinges on Twitter being down and/or somehow losing all of your data. However, based on Twitter's uptime over the past year, you have to ask yourself if it's worth the cost of $20 a year. That's pretty steep considering there are some free Twitter backup solutions like TweeTake and TweetBackup that do many of the same things.

It's also worth pointing out why you wouldn't need this service for some of the features it's advertising. For one, Twitter's search tool can be limited to just your tweets if you use the from: operator. TweetSaver is also only capable of retrieving your last 3,200 tweets, so if you've got more than that, they're not going to be archived. This in itself is a limitation of Twitter's API, but should be noted if you have 40,000 tweets and think it, or any other service, is going to be able to grab them all.

I do like the idea of tagging tweets though. Crafty Twitter users have already found subtle ways to tag their Tweets by using hashes (#'s), although there's no way to go back to old messages and add them in. It can also be impossible if you're running out of space in an outgoing tweet. Below is a demo of how it works. I'm getting access later tonight and will update if it's got any hidden goodies that make it worth the price:

Twitter's usefulness can most often be measured during times of disaster, when the quick spread of important information can really make a difference. And guess what--that works for traffic jams too. CommuTweet is proof of that, with a new service that lets those who are unfortunate enough to get stuck in traffic, or a long-delayed bus or train line to share that information with others.

The service revolves around the use of a specially formatted tweet that can be localized to whatever state you're in, and what kind of transportation you plan on riding. To get things narrowed down to this level, users have to construct their outgoing messages in a special format. This starts with a #CommuTweet hash tag, followed by the abbreviated name of the state, followed by a one letter short code that tells other users what part of the transit system is down or backed up, be it bus, subway, ferry and rail. When completed, this leaves users with around 125 letters to type any additional information about what's gone wrong.

(Credit: CNET)

To access all of this information, users can either view and sort it from CommuTweet's site, or through Twitter's search tool. However, the benefit of using CommuTweet is that you can log-in using your Twitter credentials and get it to automatically add the hash tag and location to your outgoing messages--that is as long as they're done from its composition tool. It can also post the message just to CommuTweet and not your public timeline, as well as filter the tweets you see from others to just your state and your preferred form of transportation.

Using CommuTweet I was able to set up my commute parameters in about a minute. The problem, at least for California, is that it's a big state with many different transportation mediums. In most cases I'm better served simply subscribing to the news feeds of the public transit services I use, or logging into their sites to see if there are any alerts. That's where this tool really impressed me though--it's already subscribed to these feeds. As long as the transportation service has a Twitter feed it'll show up on CommuTweet. This solves one of the biggest problems with these crowd-sourced solutions, which is seeding any lapse of user-created data with a constant stream of information from the source.

See also TrafficTweet, which lets users tweet traffic alerts for specific cities. It also has a mobile app which can add exact location and show you where jams are happening, which CommuTweet cannot currently do.

Related: Who owns transit data?

(via KillerStartups)

"Tweet" might be a word that has been popularized by Twitter, but that doesn't mean that the social network will be able trademark it.

According to U.S. Patent and Trademark Office documents found by blogger Sam Johnston, Twitter's application for a trademark on "tweet" has been preliminarily denied.

Twitter originally filed for the trademark on April 16. In the application, the company expressed its desire to use tweet "through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services." It seemed like a standard application that, once reviewed, would make "tweet" one of Twitter's registered trademarks.

But after reviewing Twitter's application and sifting through its listing of pending applications, the Patent Office found that three companies had already applied for trademarks that contained "tweet" in their names. They were simply too close to the trademark Twitter wanted.

The Patent Office attached applications sent by those three companies--TweetMarks, Cotweet, and Tweetphoto--with Twitter's rejection notice. In that notice dated July 1, the Patent Office explained that each of those trademark applications were filed with its office before Twitter's application.

"Marks in prior-filed pending applications may present a bar to registration of applicant's mark," the office wrote.

It went on to say that Twitter's tweet mark "may be refused registration under Trademark Act Section 2(d) because of a likelihood of confusion between the two marks." It couldn't say for sure that it would be refused registration, since the three previous applications were still pending.

Twitter did not immediately respond to a request for comment.

The Patent Office notification to Twitter shows it was sent out the evening of July 1. Ironically, that morning, co-founder Biz Stone wrote a blog post citing his company's willingness to allow developers to use "tweet."

"We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of 'going after' the wonderful applications and services that use the word in their name when associated with Twitter," Stone wrote on July 1. "In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important."

But the events surrounding that blog post, namely that Twitter asked a developer to find a new name and user interface because of their similarity to its own service, have become even more interesting with the knowledge that "tweet" isn't a Twitter trademark.

In an e-mail sent to that developer, Twitter wrote that it was "uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own." The e-mail was made public on July 1.

Regardless of the timing, Twitter did not hold the trademark, even though its correspondence with the developer claimed it did.

Stone's blog post was written before the company apparently learned of the Patent Office's preliminary rejection notice. But it is noteworthy that in that post, Stone said that the company "applied" for the trademark. He didn't say that it was held by the company, like its correspondence claimed in the e-mail to the developer.

In either case, one thing is certain: Twitter, so far, does not hold the trademark to "tweet." And at this point, it doesn't look like the company will be getting it anytime soon--if ever.

Guardian Robot wants some love. The electronics for the bot totaled just over $97.

(Credit: guardian.co.uk)

A tiny robot made of cardboard and $100 of electronics can monitor your Twitter feed and help spread good karma.

Developer Ken Lim's Guardian Robot is gloriously low-tech, with only two servos and a basic control board. Its body was fashioned out of an old Wii Sports Resort box.

But it saves on Twitter reading time.

Profiled on a blog sponsored by the Guardian newspaper, the little guy watches Twitter feeds for keywords indicating happy or sad posts. It reacts to happy tweets by raising its arm in triumph, and to sad ones by lowering its head despondently like Marvin the Paranoid Android.

Guardian Robot remains in either state until it gets a "high five" when a switch on its hand is pressed, or a "hug" through a switch on its belly.

It also sends out appropriate replies though its Twitter account.

Lim is encouraging others to build their own robot slaves by posting the code for the bot. He finds his creation comforting: "I simply have to glance at the robot to get a status update, or simple ignore it when I have to. He has become as reassuring as a wall clock."

Ken Lim's Guardian Robot from InsideGuardian on Vimeo.

(Via Open Platform)

The Web is a great place to learn about hot topics, but Internet memes can't be spotted so easily unless you have some help. On topics ranging from tech to general interest, you can find what's hot at any moment with the following resources.

Find your memes

Blogrunner The New York Times' Blogrunner sifts through all the news hitting blogs across the Web, finds the hot topics, and lists them on the site. The most popular stories at the time are listed at the top of the Blogrunner page. Those that are either older or on their way up are listed below the top stories.

I was happy with the amount of content Blogrunner provides. Unlike some sites that focus solely on one topic, Blogrunner lists politics, world news, tech news, religion, and several other topics to find the hot stories in each category. Sifting through the stories is simple. And thanks to a fine design, you should be happy with the experience. It's not the best tool in this roundup, but it's pretty good.

BuzzFeed is filled with funny or outrageous videos and images.

(Credit: Screenshot by Don Reisinger/CNET)

BuzzFeed BuzzFeed is a user-generated topic finder. The site asks its users to find funny, outrageous, or interesting content across the Web that appeals to a wider audience. The topics they find should have the goal of starting a meme on the Web.

BuzzFeed is filled with funny or outrageous videos and images. It's not necessarily a bad thing, but if you're trying to find the hottest news at any moment, you probably won't have much luck with BuzzFeed. If you're just looking for some entertainment, you might like BuzzFeed. Your mileage will vary.

BuzzFeed shows off some hot topics at any time.

(Credit: Screenshot by Don Reisinger/CNET)