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September 26, 2007 3:57 PM PDT

Be right or wrong with the crowds: ZiiTrend

by Josh Lowensohn
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There are several ways to make educated guesses about upcoming events. The first is to the analyst's approach, which requires keeping track of trends, and looking at past history. The second, slightly more intensive way to do it is to compile evidence, and other people's opinions, to figure out what's happening next on an aggregate level: be it a video game plotline, political action, or strategic move by a company. ZiiTrend is a new site that falls somewhere in the middle, putting the wisdom of the crowds to work in a system that lets users test out their analyst skills at the judgment of the community.

The concept is fairly straightforward: if you have a prediction, just submit it to the site, and the ZiiTrend community votes on it. Submitting your idea to the site is a little bit like Digg, just plug in your idea, send it off, and it'll show up in an upcoming pool for other users to vote on. The most active and popular predictions make the front page, where they're given the lime lite.

So what sets ZiiTrend apart from other idea sharing sites? ZiiTrend actually lets you go back after an event closes (a time set up by whoever submits the prediction), and say what really happened, turning the service into more of a repository of answers rather than just guesses. Users can also add related links to a prediction to add context, or add more to the original post in the form of a related Wiki entry. The result is an enjoyable exploratory experience that's definitely worth a look.

If you're into predictive social services, you should also check out Trendio (review), which lets you make predictions on words, and play them in a virtual stock market.

Related: Did you hear...Truemors doesn't suck

Think you've got a good prediction? Play it out at ZiiTrend, and see what other users think of it.

(Credit: CNET Networks)
January 10, 2007 3:08 PM PST

Trendio: A stock market for words and ideas

by Josh Lowensohn
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(Credit: CNET Networks)

Trendio is a new prediction site that blends the feel of a stock market with that of fantasy football. Instead of using actual companies, Trendio places value on people or words as they show up around news sites on the Internet. Trendio users can purchase word stock using Trendillions (the site's fake currency) and manage their stocks within portfolios. Your goal as a Trendio user is to create a portfolio with words that interest you (so you can track their popularity) or that you simply think will do well on the market (so you can earn fake money).

Trendio isn't the first prediction market. The Hollywood Stock Exchange has been around several years; it lets its users keep a portfolio of actors and films whose values fluctuate based on news presence. There are also sites that use actual dollars, such as Betfair and HedgeStreet. Sites like these pull their results from a large group of media sources, although most (including Trendio) won't provide a full list.

What sets Trendio apart is that you can actually use the funds you have amassed to buy into site-sponsored contests. One of the more interesting contests was a technology competition, which challenged users to create portfolios specifically with techie words. There have also been contests about sports, business, and politics. During the contests you can view the rankings on a leaderboard and take a look at the contents of their portfolios. The top-ranked participants at the close of a contest get a prize, ranging from site prestige to actual money. These prizes are few and far between, though, leaving the spoils to those who have used the site long enough to have large accounts and thus make the biggest gains. If Trendio wanted to step it up a notch, they'd let users sell some of their Trendillions for actual cash or convert them to products and services from affiliate sites. Whether or not the casual user would want to go through such a scheme is questionable.

Trendio's newsfeed is updated live.

(Credit: CNET Networks)

Browsing Trendio's categories is similar to looking at a stock site such as Yahoo Finance. There's a graph charting the day's most popular word in the past 72 hours, along with five of the biggest stories that get pulled in from Google News. There's also a live newsfeed at the bottom of the screen. In this box you can see what words are being bought or sold, along with the latest user comments in that genre of word.

Is there a point to a site like this? Potentially. If you're into the idea of fantasy sports but don't like sports themselves, there's the opportunity to test your expertise and analysis skills. As far as adding value to your day, Trendio frankly comes across as a time waster. Marketers, however, could have a field day looking at the portfolios of the site's top users. Trendio's interface is pleasing to the eyes, but I honestly question how long users will keep using a service without added incentive such as the opportunity to make real money. In the meantime, it's in a strange limbo between being fun and business that doesn't quite fit in either genre.

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