One product that slipped under the radar in the past week is Rudder, an e-mail-based personal finance manager that launched at DemoFall and is a replacement for the now-defunct Spendview (coverage). Unlike a destination site like Mint.com, the idea of Rudder is not to have you continually visit a site to track financial activity. Instead, the idea is to have it delivered to your e-mail in-box.
I met with its creators last week to talk about what would make someone want to get all of this piped into a place where they might already be getting information overload. Rudder founder and CEO Nikhil Roy told me it's more of a utility for trying to cut through all the numbers and get to what's most important--like how much money you can actually use once bills have been paid.
Rudder's name for this magic number is "what's left" and it figures out what you've got for discretionary spending based on when you're getting your next paycheck and what's in your various savings and checking accounts, compared to credit card payments and other bills that need paying off. The entire process is shown to users, something Roy hopes will educate as much as it does take the work out of doing the math yourself.
Rudder delivers personal account balances to your e-mail and figures out what you've actually got left to spend in between now and your next paycheck.
(Credit: Rudder/CNET Networks)In addition to this core overview of your finances, you can also set-up reminders when it's time to pay bills. The system will automatically figure out what bills you're paying after keeping an eye on your bank account and credit cards for a few months. You can also add them in manually.
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Spendview tracks your finances, and if you wish, lets you compare your spending to peers'.
(Credit: Spendview)I just got a look at SpendView, a financial site for young people. It will compete with Mint (launching tomorrow; hands-on review coming then too) and Wesabe (review) and it shares a core feature: When you let the product download your bank and credit card data so you can track it, it also uses that data to create an aggregate view of how people spend money. Then it lets you compare you outlay on, say, rent, gas, and food, to other people like you. It's social without being personal. (You can ignore the social info if you want, and just use it to tag and track your own spending against a budget.)
Similarly, Cake Financial, also at this event (TechCrunch 40) adds a social angle to investing. It shows you how your portfolio is doing against your peers. Its difference is that you can see individual portfolios (by handle, not actual name) and ape the behaviors of the ones you like.
I never thought of finances as particularly social. Quite the reverse, in fact. That might be because of my advanced years; apparently, the younger crowd, raised in MySpace and Facebook, shares everything, and wants to see what their pals are doing, even financially.
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