Google is making a new move to lower language barriers, offering the ability to translate search results from one language to another.
The search giant is in the process of adding the feature to the "show options" button that shows at the top of search results page. "We've offered this feature in Google Translate for a while, but now we're integrating it fully into Google search, making it easier for you to find and read results from pages across the web, even if they weren't written in a language you speak," said Maureen Heymans, the project's technical leader, and Jeff Chin, its product manager, in a blog post.
Clicking the option can dramatically change the results you see. For example, my ordinary search for "Taipei Museum of Fine Art" produced mostly English-language results. The translated results, though, featured Chinese Web sites with a different perspective (see the result below). Among other things, there was a Chinese Wikipedia entry--also conveniently translated by Google when I clicked the link--where there is none written in English.
Clicking the 'show options' button at the top of Google search results adds a 'translated search' option to show native-language search results translated into your own language.
(Credit: Screenshot by Stephen Shankland/CNET)Translation is an obvious tool in Google's mission to organize the world's information and make it universally accessible, but it's not technologically easy. The company applies its large-scale data-processing methods to the task, with machine-learning algorithms that compare the same passages of text in different languages.
Language is at the heart of information transfer among humans. And because so much of Google's effort to understand the Web is based on what people are saying, it's got to be a central focus at the company. With automated captioning of speech in YouTube videos, transcribed voice mail in Google Voice, and the combination of speech recognition and machine speech in the phone-based Google 411 service, Google is understanding speech as well as text, too.
The end result of all this speech and language work is that Google, a company dominated by massive data centers, numeric analysis, and engineering, is one of the best at offering a human touch.
It's now got the ability to translate among dozens of pairs of languages in an ever-growing matrix of combinations. For example, "automobile" in Croatian translates to "karozzi" in Maltese. Or at least Google Translate assures me.
Google already has been adding translated results to search pages in several languages through a program called Cross Language Information Retrieval (CLIR). For example, a Google search in Russian for Tony Blair's biography will present an option, in Russian and located at the bottom of the search results page, to search pages written in English. Clicking on a link then translates the English page into Russian.
Google has greater ambitions yet in translation.
"We will eventually do 100 by 100 languages, to take this set of languages and convert to another," Google Chief Executive Eric Schmidt said in a 2008 talk. "That alone will have a phenomenal impact on an open society."
Google's dictionary
When it comes to word comprehension, Google has long offered a feature I use two or three times a week to find word definitions. In the Google search bar, you can type "define:disinterested" and "define:uninterested" to compare the two words' meanings.
That feature only provides links to outside sources, though. Now Google is offering its own dictionary, a move noted by the Los Angeles Times. For a comparison of the dictionary and "define:" results, check the illustrations below.
Google's dictionary offers definitions, pronunciation, synonyms, images, and more.
(Credit: Screenshot by Stephen Shankland/CNET)No doubt this will cause some indigestion at sites such as Merriam-Webster.com, Ask.com's Dictionary.com, and perhaps Wiktionary. Unlike those first two, Google doesn't--at least yet--show ads on its dictionary results.
The Google dictionary offers synonyms and in some cases images drawn from around the Web. That can produce some indifferent results. One of the two pictures I got for a Google dictionary search for "pismire" was a black-and-white cartoon drawing of three ants.
If the dictionary doesn't have any of its own results, it shows what the "define:" operator produces. If there is a Google entry, those results are shown below. Because that can often veer away from just the basics of definitions and pronunciation, the dictionary feature sometimes functions somewhat like an encyclopedia, or at least as a referrer to encyclopedia-like content elsewhere on the Web. That's been done in traditional dictionaries, too, that have entries to describe things like "Bergen-Belsen" specifically and not just define "concentration camp."
Google's logophilia
A close understanding of words is related to many parts of Google operations.
Spell checking, a useful if imperfect service computers offer, also is beginning to arrive in the world of Web-based applications. For example, Google has touted the spell-check abilities of its Google Wave service.
Understanding synonyms is relevant to both translation and dictionary results, but perhaps more significantly for Google, it's part of the underlying processing that interprets what people mean in their search queries.
Note also that Google can translate Gmail subject lines. The world abounds with language barriers, but Google has significantly lowered many of them.
The 'define:' operator in ordinary Google search already could show links to others' definitions.
(Credit: Screenshot by Stephen Shankland/CNET)To show support for the global fight against AIDS, both Google and Twitter changed up their sites a bit Tuesday.
If you go to Google.com, you'll find a link under the search box that leads to several resources where you can learn more about AIDS, volunteer to fight the disease, and donate money to fight AIDS. It's no small contribution to the cause--Google's home page is undoubtedly driving considerable traffic to all the organizations the company lists.
Twitter has turned red for World AIDS Day.
(Credit: Screenshot by Don Reisinger/CNET)Twitter has introduced a more obvious change to its site. Whenever a user adds the hashtag #red to their tweets, the message they update their status page with will be displayed in red to followers. Users can also add the hashtag #laceupsavelives to turn their tweets red. The change is part of the Turn Red initiative, which aims at battling AIDS in Africa.
You can learn more about Join Red and the fight against AIDS on the organization's Twitter page.
The death of Michael Jackson in June launched a frenzy of Web activity and propelled the late pop star to the top of the search charts for 2009.
That's the word from Google, Yahoo, and Bing, all of which have revealed their popular search terms for the past year.
It's not too shocking to see Jackson leading the searches for the year. Following the pop star's death in June, Akamai found that worldwide Web traffic had surged 11 percent over normal levels. Even Google--which in the initial going thought the Jackson-related traffic was an attack of some sort--was briefly sent staggering.
Searches for Michael Jackson songs spiked in late June when news broke about the pop star's death.
(Credit: Google)According to Google's Zeitgeist findings, "Michael Jackson" was the "fastest rising" worldwide search term of 2009. In the U.S., "Michael Jackson" placed second behind "Twitter." Marissa Mayer, Google's vice president of search products and user experience, in a blog post also pointed to an up-and-coming music sensation:
As millions of fans said goodbye to the King of Pop, Michael Jackson led the list of our top 10 fastest rising queries across the globe. And a new star was born, too--quirky pop singer Lady Gaga became a search sensation the world over. In addition to appearing on many regional fastest-rising search term lists, from the Czech Republic to Switzerland and Kenya to the United Kingdom, Lady Gaga also landed in the #9 spot on the global fastest rising list.
On the social side, Google monitored whose Twitter accounts were the most searched for. According to the company, Miley Cyrus' Twitter account was the most sought after, followed by those of Lance Armstrong and Taylor Swift. Khloe Kardashian's marriage to basketball player Lamar Odom was the most-Googled wedding of the year.
"Michael Jackson" was the top Yahoo search term for the year. He was followed by a who's who (and a what's what) of the U.S. entertainment scene. "Twilight" was the second most-popular search term, followed by wrestling organization "WWE," starlet "Megan Fox," singer "Britney Spears," and manga series "Naruto." Filling out the top 10 were "American Idol," "Kim Kardashian," "Nascar," and "Runescape."
Microsoft's Bing, which debuted in late May, had similar results. Once again, "Michael Jackson" was the top "trending topic," followed by "Twitter" and "swine flu." "Stock market" and "Farrah Fawcett" rounded out Bing's top five.
Of course, 2009 was also marked by continued concern over the state of the economy. According to Yahoo, "coupons," "unemployment," and "stimulus plan" were the most-numerous queries related to the economy. By contrast, Google's most-searched economy-related terms were "crisis," "cash for clunkers," and "Iceland."
Google also followed queries related to celebrity deaths in 2009. Users searched for "Michael Jackson" the most, followed by "Billy Mays" and "Steve McNair." Yahoo's data revealed that Michael Jackson's death was the most-searched term, but unlike Google's data, the pop star was followed by "Farrah Fawcett" and "Patrick Swayze."
See also:
• Google Zeitgeist 2009
• Yahoo Year in Review 2009
• Top Bing searches in 2009
As one of its weekly new features for Hulu for the Holidays, the company has rolled out new advanced search functionality. Hulu's blog notes that the new feature is part of an ongoing effort to improve in the area of search. This is going to be crucial for Hulu moving forward as users have more and more videos to sift through in their ever growing catalog.
This new advanced search allows users to filter their searches by fields like show title, season number, video type, network, air date, and people. This really helps you to narrow down a search if you have a specific video in mind that you want to track down.
When Hulu first launched, search wasn't as big of an issue since the library of videos that they offered was relatively small and easy to browse through. However, as the site has grown larger, it has become more difficult to find what you are looking for. By taking steps such as launching advanced search and debuting support for search operators back in April, it is clear that Hulu is making an effort to correct that problem.
Google's new search interface is being tested among small groups of users.
(Credit: Screenshot by Tom Krazit/CNET)
Google's new search results page brings more search options to the fore amid brighter colors that nod at recent changes made by its rivals.
Small groups of Google searchers over the past week or so have seen the new design as the company tests the new user interface, but not everybody was able to gain access to the interface. On Wednesday, Gizmodo published some tips on how to force Google into serving the new pages, and therefore we can bring you some screen shots of the new look and feel for Google search.
The first thing you'll probably notice is the left-hand rail, which has Google's search options feature presented in full color and in permanent position: previously, you had to toggle the search options feature at the top of the search results page, and the links were presented in Google's classic spartan blue. The search bar at the top of the page also has a big blue "Search" button in place of the gray button that used to occupy that space.
Marissa Mayer, vice president of search products and user experience at Google, told Search Engine Land last week that the new pages are designed to eliminate inconsistencies in how Google presented search results after it added several new elements to the page. But it also mimics what Yahoo and Microsoft have been doing with their search results pages, focusing on presentation and new ways to sort results.
Let us know what you think of the new search user interface. Fair warning: the procedure described by Gizmodo caused a few temporary issues for some CNET folks that cleared up upon a few refreshes. Google will be testing the new pages for several weeks before deciding what will make the final cut for all searchers.
The owner of the Web site that had published an offensive caricature of Michelle Obama has removed the image, and it is disappearing from Google Image Search.
First Lady Michelle Obama, on 60 Minutes last November.
(Credit: Screenshot by Tom Krazit/CNET)Google took out an ad earlier this week above Google Image Search results for Michelle Obama to explain why an offensive rendering of the First Lady was the top result in Google Image Search. But the Guardian noticed Wednesday that the image had been removed from the "Hot Girls" blog where it had been posted, alongside an apology written in Chinese.
Google Translate came up with this English version of the apology, "For this article was very sorry that this is the program automatically issued a document from the article. Do not the subject of race and politics make the discussion too radical and sincere hope that the world is very peaceful."
The image can no longer be found in the first five pages of Google Image Search results for Michelle Obama. In its ad, Google said "a site's ranking in Google's search results relies heavily on computer algorithms using thousands of factors to calculate a page's relevance to a given query."
Google also said that it doesn't remove search results unless they are illegal, violate its Webmaster guidelines against spyware or malware, or if the site owner requests the link be removed. It's not clear whether the owner of the Hot Girls blog requested such treatment, but a Google representative said the company did not ask the site owner to remove the image.
Online video company Fliqz announced on Tuesday that it has launched a new tool called SearchSuccess designed to increase the effectiveness of clients' video placement on major search engines.
According to the company, SearchSuccess "addresses many of the common flaws in existing video SEO strategies." Rather than submit a video to YouTube to increase Web traffic, Fliqz works with its partners to submit their videos to Google through the company's Webmaster tool.
Fliqz claims that with the help of SearchSuccess, "more than two-thirds of all videos submitted produce a first-page Google search result, and up to 25 percent have resulted in a number one Google ranking." That said, it didn't specify how many videos it has submitted, so it's important to take that number with a grain of salt.
SearchSuccess is available as an add-on to Fliqz's Gold service, which costs $499 per month. SearchSuccess tacks on an additional $250 per month to the service.
New start-up Factery Labs is launching its first service on Tuesday, a technology called FactRank that can tear through Web pages and collect what it calls "facts." These are bits of information from each source page that Factery Labs' algorithm then organizes into an order of importance.
What this means for you is that developers will soon make use of the technology in third-party search engines or on Web pages to very quickly deliver reading summaries. This cuts out most (or all) of the parts you don't care about, while organizing the bits you might. It also manages to do all this in real time.
The FactRank technology was created by Paul Pedersen, who has a good background in search, including gigs at Inktomi, Google, and Powerset. CNET News met with him and co-founder Sean Gaddis (former Skype and eBay'er) on Monday to get a demo of how the technology works.
In a nutshell it goes like this: FactRank goes through each Web page or source (in whatever index it's searching from) finding semantic tip-offs like declarative sentences. It then cross references each of those against one another, surfacing some of the most relevant ones to the top, as well as factoring in the order of how they appeared. What the user then gets is a tidy list of statements, each of which is sourced and given a level of relevancy based on their appearances in all of the indexed source pages combined.
Whew. Got that? Great, here's an example of what it looks like in motion, as seen on a basic search for Sarah Palin on Twitter:
One of the Factery Labs example applications is a search engine that finds facts from Twitter source results.
(Credit: CNET)Of course, one of the problems with Factery Labs' approach across multiple sources--be it Twitter, or multiple URLs is accuracy; like how can it realize something like The Onion is not the same as the Associated Press?
The short answer is that it can't. Factery Labs can't determine the truth value of what it finds, nor will it ever. "It goes beyond any existing technology. And nobody knows how to do that. I mean, I don't even know how to do that--people don't even know how to do that," Pedersen said. "We are absolutely neutral. We have nothing in the system that has any bias in terms of anything. The only mechanism we maintain is egregious spam, the bad guys."
Along with maintaining a blacklist of these bad sites, FacteryLabs also keeps a list of good sources, or ones that continuously deliver. The more often an author successfully recommends a usable page, the faster they'll accumulate rank among the results.
What you can play with today
As for applying that technology to some consumer products, Factery Labs is launching with a handful of development partners, each of which has already built a tool that makes use of FactRank. The most notable one comes from Sobees which is using the service to add relevancy to Twitter and FriendFeed search results--something that's no small feat.
Users can do a search on Sobees' Silverlight-based Twitter client as usual, but there will now be a FactRank button that can sort through those tweets. It does a quick once-over of all of the results, and will filter the most relevant information to the very top. Included in each of its results is also a shortlist of the facts it finds on every page.
One of the first third-party apps to make use of Factery Labs is Sobees, which is adding its fact finding filters and relevancy tools to Twitter and FriendFeed search.
(Credit: Factery Labs)Advanced users might find more utility in an updated version of Ultimate Info, an extension for Firefox that does a number of things with on-page data. Starting Tuesday, it will let users select links on a page, each of which gets the fact-finding treatment using FactRank.
In our demo, Gaddis used Ultimate Info on the front page of popular site Drudge Report, highlighting about six or seven URLs that were on the page, then running a FactRank query, which brought in its fact results in just a few seconds. As Pedersen explained, users could run something similar on a long article (or several long articles about the same subject), and FactRank's algorithm would be able to provide a fact summary in short order.
Not launching on Tuesday but where the company expects to see the most development is on mobile devices. "Our analysis shows that mobile devices are a prime target for this technology because the latency produces a lot of resistance in the browse experience," said Pedersen. Instead of a user just getting back a link dump of all the URLs it finds, the FactRank engine will go out, process those results, then deliver users with a summary of the best selection of facts--a move that will save the end user from having to wait for any extra pages to load.
If you want to give some of the third party Factery Labs tools a run, you can find them on the company's implementations section. There you'll also find a test search engine that's running off of Twitter's index.
The next time you search Google for life expectancies or number of Internet users in the U.S., you'll find the specific figures plus an interactive chart letting you compare the U.S. with other countries.
Since Wednesday, Google has been tapping into data from the World Bank to provide key details and interactive charts on specific topics along with its own search results. The goal is to better help you search for and compare certain types of public data.
The World Bank is providing Google with facts and figures on 17 key indicators, including population growth, fertility rate, gross national product, and energy use.
Enter one of the 17 indicators into a Google search. You can phrase it as the specific indicator, for example, "population world," or type it as a natural question: "What is the population of the world?"
At the top of the search results, you'll find a thumbnail chart along with the latest statistics. (According to the World Bank, 72.4 percent of the U.S. population is on the Internet as of 2008.) Click on the chart or accompanying link, and up pops a larger interactive graph where you can visually compare the U.S. with other countries by clicking on their check boxes.
(Credit:
Google)
You can embed the chart's HTML in your own blog or Web page and opt for the data to be updated automatically anytime the World Bank's information changes. Finally, a link for more info brings you directly to the World Bank's Web site where you can dig further into the results of your search.
This latest partnership with World Bank is part of Google's effort to offer data beyond that which it can grab from your average Web page. Back in April, the search giant started integrating stats and charts from the U.S. Census Bureau and the U.S. Bureau of Labor Statistics.
But the World Bank is the first source to provide global data for Google. The World Bank's figures come from its World Development Indicators (WDI), a collection of data derived from its own research and that of 30 other sources. The global data includes statistics on social, financial, and environmental areas encompassing more than 100 different countries.
... Read more
Google's new SafeSearch page
(Credit: Google)Google has long allowed parents a SafeSearch filtering setting that keeps kids from using the search engine to find inappropriate sites like those with explicit sexual images or text.
The problem was that kids could easily change those settings.
Starting Wednesday, however, the company is allowing parents to lock those settings to make it harder (though not impossible) for kids to bypass the settings.
To change the settings, the parent will have to log into his or her Google account and enter a password. Once the settings have been changed, the Google search engine will change in appearance to indicate that it's locked. The new page will have large balls in the upper right corner so that parents can see from across the room that their kids are on the safe search page.
The settings, which places a cookie on the machine, must be configured for each browser the child uses. If you set them only for Internet Explorer, for example, they won't restrict access from Firefox, Chrome, or other browsers. Also, according to a Google representative, the child can get around the settings by using the private browsing feature that is now built into the latest versions of Firefox, Internet Explorer, and Chrome. So, while this will keep kids from accidentally using Google for inappropriate searches, it will not deter tech-savvy kids who are determined to bypass the filters.
As I've said in other posts, filters are never a foolproof way to keep "tweens" and teenagers from inappropriate content. There are always ways to get around them, including using a different machine or mobile phone. Filters are effective for keeping young children from stumbling onto disturbing Web sites and they can be a deterrent to somewhat older kids who might have a momentary or casual interest in looking at material that their parents wish to block.
With all filters and controls, it's important for parents to think about how you use them to help teach your child to exercise self-control and critical thinking so that, eventually, they can safely use the Web without filters or adult supervision. Also, for very young children, say 5 and under, its remains a good idea to be with the child while he or she is online. Tools like Google's SafeSearch are helpful, but they are no substitute for close parental supervision, especially with young children.
Listen to Larry's interview about Google SafeSearch with Google's Scott Rubin
