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Adobe Systems on Monday let loose its plan to reinvent its image-editing software: the convergence of desktop, Webware, and mobile photo applications.

In late September, Adobe will update both Adobe's Photoshop Elements and Premiere Elements with version 7, rebrand Photoshop Express as Photoshop.com, and debut a mobile Photoshop (of sorts) for Windows Mobile.

Syncing with the new Photoshop.com

Whereas Photoshop Express (review) began life as an experimental, Web-based offshoot of the Photoshop brand, Adobe's new strategy to automatically sync photos from desktop to Web to phone and back again now gives Photoshop Express a starring role on the Photoshop playbill, albeit using a different alias. Don't let that fool you--although the product will now be Photoshop.com, it will retain its editing features and the ability to post photos to Facebook, Flickr, Photobucket, and Picasa. The bigger difference is that the new Photoshop.com will sync with the two Photoshop Elements applications and the new mobile software.

To sweeten the deal for existing users, and perhaps to lure new ones, Adobe is bumping up the free, basic membership plan from 2GB to 5GB of storage. However, Adobe is no doubt hoping that users will get hooked on online storage and go with the Plus membership, which will dish out templates and tips in addition to serving up 20GB in locker space for photos and videos. The 'Plus' plan is sold on its own for $50 per year or bundled with the desktop software for $140.

New Photoshop Elements

Phase two of Adobe's photo-syncing project is to update the desktop-bound Elements applications to make them compatible with the new Photoshop.com. They'll get a few additional features and enhancements along the way. For instance, Photoshop Elements 7--which is expected to sell for about $100 or $80 if you're upgrading--will automatically back up photos online, deliver new templates, and will contain new image-enhancement tools. CNET Senior Editor Lori Grunin has an in-depth preview and her own take on Adobe's efforts to stay relevant.

Premiere Elements 7 will see the bonus features in Elements 7 and raise them with new movie-making tools, support for AVCHD, and automatic video upload to YouTube. Grunin weighs in on that update, too.

Photoshop on the phone

Adobe's mobile presence has so far been restricted to utilities--a mobile PDF-reader and Flash Lite for playing Flash videos on the mobile stage. To that end, Photoshop.com Mobile beta is Adobe's first attempt at creating a mobile version of one of its consumer offerings, although the app will primarily remain a vehicle for simple uploading and downloading to and from the revamped Photoshop.com.

Based on the Flash Lite Player, Photoshop.com Mobile beta will let you upload all the photos on your mobile phone to Photoshop.com, which will then automatically sync to either Element 7 app, if you have one. The preview build we saw is divided into three rudimentary actions. The first is to upload select phone photos to Photoshop.com for sharing with friends or for using as a backup. The second has you viewing thumbnails of all the photos in your online gallery, and the third lets you peruse any albums you've created on Photoshop.com and Elements 7. There will be no photo-tagging, titling, or captioning in the initial release, and we admit that's a letdown, especially when competing photo apps can already do this on multiple mobile operating systems.

That's a competition to which Adobe can't help but be attentive. Traditionally a publisher of desktop software, Adobe has been slow to adapt for the two fastest-growing software platforms--mobile and the Web. While we expect a bare bones Photoshop.com Mobile beta, the app's ability to connect with the Photoshop.com hub gives Adobe more relevance for existing users. We're skeptical that folks using Picasa, Photobucket, and Flickr will abandon them for Photoshop.com, but the ability to quickly post from the phone to those sites, from the Web to the desktop, and from the phone to the desktop via Adobe's servers, may keep users of the Elements desktop apps from bailing in favor of a competitor.

Like Adobe's other releases, Photoshop.com Mobile beta will be available in late September, first for Samsung Blackjack I and II, Moto Q 9h and 9m, and Palm Treo 700 w/wx and 750, with support for other Windows Mobile phones expected to follow.

Adobe just updated its Photoshop Express service with a handful of relatively unexciting but useful new features. The most important one is the inclusion of printing through Shutterfly, making it easier to take edited photos and get them printed either for yourself or to send as gifts. Previously you'd have to pull down the photos off of Adobe's servers or send them to a partner server to have them printed elsewhere. Now you can just get them ported out with a single click.

There's also a new Adobe AIR uploader that lets you send photos from your desktop to Photoshop Express' cloud storage servers for editing with a simple drag and drop. Between the Web and desktop uploader, I actually found the Web version just a tad slower, although both are exceptionally easy to use. Either way you're still stuck with Adobe's 2GB account cap. The good news is that you can now shrink exceptionally large photos with the new resizing tool that gives you some quick presets for popular formats--mainly blogs and social-networking profile photos.

Another update of interest is the inclusion of music for use in slideshows. A similar offering showed up in Adobe's Flex-based editing tool for videos (coverage) and lets you put your creation to rights managed tracks. I couldn't manage to get any of the songs to show up, but the drop down menu can be found alongside the other settings when you're in the slideshow editing environment.

Photoshop Express' latest major update included integration with Flickr and several other social photo sharing sites.

Update: Adobe has informed us that while the new Flickr connection isn't live yet, it will be very soon. We will provide another update when we have confirmed that it is live.

When Adobe launched Photoshop Express at the end of March, it indicated that Flickr support would be next on the agenda, and today the company can cross that item off its to-do list. With the capability to round-trip photos into PSE for editing and back out to its site, Flickr joins Facebook, Photobucket, and Picasa in the ranks of Photoshop Express supporters. Additionally, users of Photoshop Express albums will now be able to create multiple versions of a given image, a much-requested feature, according to Adobe.

Those announcements probably didn't feel Flash-y enough for the company, though, so Adobe simultaneously announced an embeddable player for virally marketing Photoshop Express posting your photos to home pages and blogs in glitzy slide shows. Given the relative simplicity of the application and broad appeal of photo sharing, this capability also sounds like a natural springboard for companies looking to dip their toes into Open Screen Project development--once Adobe releases the relevant API information, of course.

Adobe's VP of Hosted and Consumer Services refers to Photoshop Express as "the on-ramp to the Adobe digital-imaging franchise." Next exit Photoshop Elements? Construction delays? Slippery pavement ahead? The mind reels with metaphorical possibilities. With its familiar-looking organizational tools, slick Flash-based interface and robust retouching algorithms, Express embodies Adobe at its potential finest--this is a newborn beta, after all, and we should expect bugs. (If it should reach senior betahood, like Gmail, we will cease to forgive.) But there are also a few potholes in this on-ramp to beware.

Photoshop Express is two things: a photo-sharing site targeting the millions of snapshot photographers who think software such as Photoshop Elements is too difficult, too disconnected or just too much, and a platform from which Adobe will serve partner sites with editing tools. At beta launch, Facebook, Photobucket and Picasa comprise the short list of partners; Flickr will be next in line, though a date has not been announced.

As a sharing site it's simultaneously pretty and functional. And it succeeds as a proof-of-concept that Flash and Flex allow you to create robust online applications that look and feel like local ones. For sharing, the feature set is pretty typical: it lets you upload photos into albums (up to 2GB), organize them, make them public for sharing or share them privately via email links, and generate and email nice-looking self-contained Flash slideshows. There's lots of dragging and dropping to organize, and a free vanity URL.

For editing, it delivers a better-than-average experience. In addition to a more-than-sufficient set of tools for adjusting exposure, color and sharpness and touching up artifacts like red-eye and fixing blemishes, it also supplies a basic set of specifial effects that let you turn bad or boring pictures into something a bit more interesting. The application also displays a snapshot history of your edits, which is a nice touch missing even from Adobe's desktop products. Most of the tools operate relatively quickly; only Distort left me singing the not-so-realtime blues. (For a discussion of the interface, click through the slide show.)

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Adobe Systems opened up Photoshop Express on Thursday, its long-anticipated Web-based image editor aimed at the millions of consumers that want a simple way to touch up, share, and store photos.

Photoshop Express, available for free with 2 gigabytes of storage at www.photoshop.com/express, is a significant departure from Adobe's desktop software business and a big bet that it can make money offering Web services directly to consumers.

The application, which needs Flash Player 9 to run, pushes the limits of browser-based applications and will likely ratchet up the competition on the dozens of free and online photo-editing products available now (see our full review of Photoshop Express and gallery of screen shots of the application).

News of an online version of Photoshop first came to light last year when Adobe's then-CEO Bruce Chizen told CNET News.com that the product would be available within six months.

Since then, Adobe has expanded the scope of the project, one reason why the product launch has taken longer than expected, according to executives. Rather than only an image editor, Photoshop Express also has ties to social networking sites like Facebook and other image-sharing sites.

Also, Adobe needed to build the back-end infrastructure needed to offer the service directly to consumers, rather than partner with another photo-sharing site, as it did with its online video editor, Premiere Express.

"We've seen a convergence of trends where the everyday consumer is becoming overwhelmed with the number of images and they have the desire to share images in new and interesting ways," said Doug Mack, the vice president of consumer and hosted solutions at Adobe.

"We're at the point now with bandwidth that most consumers can use really rich Internet applications and also have a relationship with a service where they store and upload images," he said.

The service will go live in beta test mode on Thursday. Mack said that the company intends to use the test period as a way garner feedback from customers.

Adobe intends to offer more features to consumers who pay a yearly fee. Some planned features include a printing service, more storage, support for audio and other media, and the ability to read additional image file types (the service works with .JPGs now.)

Adobe also plans to build an offline client using AIR (the Adobe Integrated Runtime) so that people can edit photos offline, executives said.

Under the hood
Adobe already has a few other Photoshop-branded products--Photoshop Creative Suite 3 and Photoshop Lightroom are aimed at professional and serious amateur photographers, while $99 Photoshop Elements is a consumer-oriented product.

Photoshop Express is designed to be used essentially by anyone who uses a point and click digital camera, said Mack.

People can organize photos by dragging them into albums or create a gallery to share images. The service also lets people email links images stored online, embed them in a Web page, or download them.

When people hover a mouse over an image, a menu appears that lets people do tasks, such as rotating an image. The editing tools are designed for speed, with an autocorrect option, redeye removal, and a touch-up tool.

Adobe has sought to make Photoshop Express intuitive enough for people to use without any training but still have features that appeal to more sophisticated photographers, said Geoff Baum, director of Adobe's Express products.

For example, the touch-up tool will automatically choose a color from a surrounding item to, say, remove a blemish on a face. Or, a person can choose where to sample a color to replace the blemish.

Photoshop Express also includes several ways to tweak photos just for fun. There are a number of effects to change the color of one item in a photo, like a hat on someone's head, or blur parts of an image.

While editing, the application displays thumbnail images that let people view how effects will change a photo before saving it and people can revert back to an original. The connections to Facebook and other social networking sites let people edit and update images from within Photoshop Express.

First impression
Adobe engineers wrote Photoshop Express from scratch using its Flex development framework and ActionScript, its JavaScript-compatible language.

"We had some of the top Photoshop engineers who understand the technology and science behind Photoshop rewrite some of the algorithms in ActionScript 3," Baum explained.

Having used Photoshop Express for a short time, I can say that it is simple to use. It's attractive, too. The use of Flash animation makes for a dynamic page and smooth transitions between operations.

Adobe is hoping that people who use Picasa, Google's free downloadable application, will be tempted by Photoshop Express.

As someone who uses Picasa for both work and personal photo editing, I'd say that Photoshop Express is indeed tempting because it's slick yet easy to use. You can get edits done quickly, particularly using the thumbnail preview feature.

However, launching the editor and actually saving changes is far slower than Picasa. That's not surprising, given that Photoshop Express has to download photos and upload changes, while Picasa doesn't. By design, Photoshop Express also has a broader range of options for sharing photos on other sites.

For a first review of from CNET Reviews, click here..

Despite having a working relationship integrating Adobe's media editing technologies on videos, photo hosting giant Photobucket isn't waiting around for Adobe to release Photoshop Express, and instead has partnered with FotoFlexer to serves as its de facto editor. Starting tomorrow, users will be able to edit any photo right inside Photobucket using FotoFlexer's editing tools. Edited photos can replace or be stored alongside existing shots.

In many ways this is an answer to what Flickr has done with Picnik, a move that has cross pollinated both services with new users, and given a hefty boost to Picnik's traffic and premium service subscriptions (see more on this). FotoFlexer has a "professional" service of its own, although it's completely free, unlike competitor Picnik, which charges $25 a year for access to advanced editing tools that later trickle down to free users.

I got a chance to talk to Alex Welch, CEO and co-founder of Photobucket about picking FotoFlexer over building out an in-house editing tool. Welch said that editing was the No. 1 user requested feature on the service, and that choosing an outside company's technology was the better choice given the time frame they were looking at. He said building an in-house editing tool would have simply taken too long.

In regards to the company's relationship with Adobe, going forward Welch said they're sticking with FotoFlexer as the integrated editing tool and that the upcoming Photoshop Express looks to be more of a "finishing tool" than what users were looking for. Welch said FotoFlexer provides more of what "our demographics really want."

The functionality is scheduled to go live early tomorrow morning. In the meantime we have a couple of screenshots of the new functionality after the break.

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Update: we have added a video of the Photoshop Express demo.

CHICAGO--Adobe Systems gave a public viewing Tuesday night of an online version of Photoshop, its popular image-editing application.

During a sneak peek session at its Max 2007 developer conference, Adobe product manager Geoff Baum gave a demo of Photoshop Express, the Flash-based image editor that runs inside a Web browser.

The application is aimed at consumers, rather than professional developers, and complements existing versions. Baum showed how people can quickly make changes to images with the program.

With one click, people can fix red eyes or blemishes. The application also generates a thumbnail of an image with various effects, like sepia tone, which people can click on to select.

Below the main image editing window, there is a timeline of thumbnail images that lets people view all the changes they've made to a photo and revert to older versions.

The features that got perhaps the most applause from Max attendees was the ability to selectively change colors in an image.

Baum edited a photo of a car by changing only the color of the car and only the background. He also showed how people can quickly alter the image with different distortion patterns, like curving straight lines, by dragging the cursor over the image and clicking.

With the image editor, people will also be able to create slide shows, share pictures with others and embed photos in Web pages, Baum said.

Adobe CEO Bruce Chizen told CNET News.com about the online version of Photoshop in February of this year, saying it was a way for Adobe to offer a low-end consumer-oriented product to compete with free desktop photo editors.

At the time, Chizen said Adobe would have a beta version within six months, a deadline it has missed. Since then, the company hasn't said when it plans to ship the product or whether Adobe will offer it directly or through partners as it has done with its online video editor Adobe Premiere Express.

This was the second public viewing of Photoshop Express. John Loiacono, senior vice president of Adobe's Creative Solutions Business Unit, gave a demo at Photoshop World in September and the company supplied a screenshot.

During Tuesday's sneak peek session, Adobe executives also showed off Visual Communicator 3, a video editing product that looks to mimic live television production to simplify editing. The program could generate production-quality videos from a laptop, Adobe executives said.

The application is structured around a display of text. People can synchronize images and effects, such as a video snippet and transition, with text by dragging icons into a column next to the text.

Visual Communicator 3 will let people switch between three cameras and use blue and green screens for background images.

Adobe also showed off "Flash Home," a project that lets people personalize their cell phone screens. The phone starts Flash when it boots up. The platform will allow people to customize the display. During the demo, Ken Sundermeyer of Adobe showed how calls from a New York area code can display the Statue of Liberty as the call comes in.

With a new product called Photoshop Express, Adobe Systems is coming through on its promise to deliver a lightweight online version of Photoshop.

At the Photoshop World conference on Thursday in Las Vegas, John Loiacono, senior vice president of Adobe's Creative Solutions Business Unit, briefly demonstrated Photoshop Express and gave some details on how it is intended to work.

In February, Adobe CEO Bruce Chizen told CNET News.com that the company was planning an online version of Photoshop for release within three to six months. Chizen said the product was meant to appeal to consumers and to compete with free and other low-end image-editing tools, such as Google's Picasa.

The product is aimed at consumers rather than professional photographers and is designed to complement existing products Photoshop Creative Suite 3 and Photoshop Elements, according to company executives.

"It's a new member of the Photoshop family that's meant to make Adobe imaging technology immediately accessible...to large numbers of people," Photoshop product manager John Nack wrote in a blog posting Thursday.

Nack said that Adobe Photoshop Express is a Flash application that runs in a browser and that it is still in development.

"Loiacono showed that it was possible to adjust an image just by rolling over the different versions shown at the top, previewing the results & then clicking the desired degree of modification," Nack wrote.

In a press release issued Thursday, Adobe said that the product is in development, but gave no indication when it would be available. A company representative on Friday said Adobe won't be releasing any additional details at this time.

Earlier this year, Adobe released Premiere Express, a Flash-based online image editor that it offers through third-party sites, including Photobucket. In February, Chizen said that Adobe could offer its online version of Photoshop directly to consumers or through photo-sharing sites.