Real estate search site Trulia released a survey Thursday showing that the "American Dream" of owning a home is still alive even as the recession continues to plague the world. According to the company, more than 75 percent of Americans still consider owning a home as part of achieving their personal dreams, but only 5 percent of respondents say they believe that President Obama's plan to increase home ownership incentives will do any good "to restore faith in the American Dream of home ownership." In fact, 53 percent of those surveyed believe that creating jobs and establishing job security is the most important plan President Obama can follow. The full Trulia survey is available on the company's site.
Web analytics firm Omniture has released a new tool that will allow marketers to measure brand activity across Twitter, the company announced Thursday. According to Omniture executives, its service is the first of its kind to provide actionable analytics about what's going on in Twitter. Marketers who decide to use the Omniture tool will be able to view tweets among customers, vendors, employees, and competitors to evaluate how well their advertising campaigns are working. The tool is available now.
Mobile media firm SendMe announced Thursday that it has secured $12 million in a Series D round of funding that was led by Triangle Peak Partners. According to the company, it was able to secure the funding after it enjoyed strong growth over the past year and it plans to use the capital to increase its presence in the mobile market.
Local.com announced Thursday that it has renewed and expanded its agreement with Idearc Media, the company behind SuperPages.com and Verizon's Yellow Pages. According to the company, the new deal will allow SuperPages advertisers to receive premium placement on Local.com. According to both companies, most users won't recognize any difference in the two operations.
Omniture, a company that provides integrated Web analytics and marketing services, announced on Tuesday that its SiteCatalyst measurement tool will now work with native iPhone applications. According to the company, developers and marketers can use App Measurement for iPhone to gain analytics data in real time. The tool will be available in January 2009.
Social online-storage company Wuala on Tuesday announced that it has launched an application programming interface that will allow third-party developers to create applications for the service. The company also said its users can now make selected files available to the community through a link to each file on the user's account. The API and the new features are available now.
Mapping company Rand McNally announced on Tuesday that it has enhanced its Web site with its More Roads-Better Directions initiative. The new service will provide users with driving directions to more than a million more home addresses and 22,000 more miles of roads. The company is using data from Navteq and Tele Atlas, but it claims that it's working with local municipalities to improve its service and find roads that are not included in maps by those providers.
DailyMe, a company that collects news stories on a slew of topics from around the Web, says it will make its various content feeds available through Amazon.com Kindle e-book reader. According to the company, Kindle users will be able to subscribe to the organization's home improvement content, along with top stories and book reviews. The feeds are available now on the Kindle.
Researchers at the University of North Carolina at Chapel Hill announced on Tuesday that they have developed a new tool called ContextMiner that allows users to automate the process of collecting links of online videos and blogs. The researchers claim that its tool collects metadata and extracts embedded video to provide users with the number of views a respective video has attracted and what sites are linking to the clip.
Omniture, a company that specializes in online-business optimization software, providing Web analytics solutions to the retail industry, announced that it has agreed to acquire search and merchandising assets from Mercado.
"Omniture is the top supplier of Web analytics to the retail industry, and this acquisition extends our leadership further into merchandising," said Josh James, CEO and co-founder of Omniture.
Omniture may be one of the major companies in the online retail optimization market, but it's certainly not alone. The company competes with Kenshoo, which has, among others, experienced relatively strong growth in the space.
Once the deal is complete, Omniture will acquire only portions of Mercado's intellectual property and business assets for approximately $6.5 million in cash and the assumption of related operating liabilities. The deal cannot be closed until Israel, home to one of Mercado's offices, approves it.
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