This weekend Jacked.com is launching the first stages of its service. The easiest way to describe it is like a souped-up Netvibes you can use as a reference while watching live television programming. The service is rolling out its features slowly, beginning with a partnership with Notre Dame and NBC Sports to serve up real-time content for Notre Dame's football season which starts on Saturday. NBC is billing the service as "Play Action." You can visit the site now, but there won't be anything on it until game day.
Jacked is linked up to what you're watching on TV, so say you're watching the game, and a player scores. Jacked's smattering of Web widgets will pull up the player's stats, photos, related news stories, a comparison chart of that play to others, etc. The idea is to save you from having to track down player, team, and historical information on your own, and serving it up automatically.
The widgets are powered by a group of underlying technologies that scan through live TV content and grab bits and pieces of information from its metadata. Combine that with things like optical character recognition, and you've got lots of information to work with. The result is an impressive array of widgets, that--when viewed during a live broadcast--will pull up information and related content seconds after it happens.
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