If you don't have content to populate your site, OneSpot has some for you. The Austin-based start-up joins a host of other companies in the business of delivering contextual links for publishers. OneSpot CEO Matt Cohen makes the claim that OneSpot "democratizes vertical or affinity publishing, helping anyone find, select, and deliver links to the best content on the Web."
OneSpot sifts through more than 200,000 RSS feeds to make content selections. Users provide the system with a set of sample sites, and OneSpot identifies related feeds, looking at link overlaps, Cohen told me. The selected content can be delivered via Web pages, widgets or through e-mail newsletters. For example, OneSpot can supply a retailer with relevant content links for a newsletter to customers.
An optional edit interface allows editors to curate the content, blocking or approving different feeds and pieces of content.
In addition, OneSpot offers its customers Digg-style ratings and discussion pages. Fees are based on the number of topics, page views, or e-mails, Cohen said.
OneSpot currently has less than 20 customers. For example,TheRoot, a Washington Post site for African-Americans, uses OneSpot to fill out the site with a relevant content feed.
TheRoot pulls stories from around 9,000 feeds crawled by OneSpot to surface on its news page. Every story has its own detail page and a permanent URL optimized for search engines.
OneSpot has many competitors that offer some form of contextual content aggregation. They include memetrackers, such Techmeme, Reddit, and Blogrunner; keyword-oriented and linguistic analysis-based services that provide related content such as Sphere, Inform, and Smartbrief; and feed aggregators such as NewsGator and Netvibes.
Cohen believes that the link structure approach, similar to what Google does for search, to selecting sources and content provides the best results. But the choice of content aggregation service will depend on what a publisher wants to accomplish. Other services could be better at finding timely content related to a particular article, rather than for a topic area. OneSpot is currently angel funded, and plans to raise an A series round this summer, Cohen said.
NewsGator converted its popular RSS feed aggregation clients to freeware in January 2008, and now that seed has borne fruit: recommended fruit, to be precise.
NewsGator's new Recommended Stories filter introduces users to stories and feeds they aren't already subscribed to, but might like.
(Credit: NewsGator)Partnering with SenseArray, a collaborative filter from Uprizer Labs, NewsGator now offers live RSS feed recommendations from feeds that the user hasn't already subscribed to. Currently available only on the online NewsGator client, the filter pulls information from NewsGator as well as its sibling desktop clients, FeedDemon for Windows and NetNewsWire for the Mac so that users who synchronize their RSS data will be contributing to the list of recommendations.
Brian Kellner, NewsGator's vice president of products, compared the process to more common Web-based ratings systems. "It takes attention from the client or online site, just like your rating on Amazon, but you're rating it with attention." That attention, he said, comes from marking a post as read--essentially telling the filter that you like it. If enough people do that and the post matches your interest, it might be suggested to you as news you'd like but haven't seen yet.
Kellner said that NewsGator will be making two kinds of recommendations. The first, a general news category, is "wide-open," as he puts it, but limited to posts from the past two days. The second is narrowed down to categories, such as entertainment or sports, and more heavily utilizes the SenseArray filters. These more specific recommendations are limited to not more than a week old, and should be adjustable to the tastes of the user.
The challenge, Kellner added, was how to recommend current stories that users aren't already getting. "We pull in six million events per week that we think are relevant." But the system won't be perfect initially. "Over time, we'll see what adjustments we need to make."
NewsGator does have plans to push the recommendations feature out to its desktop clients, but there isn't a timeline for that, yet.
Checking Web sites by typing in the URL feels like firing up a rickety 56k baud modem and logging on to CompuServe. It gets the job done, but really should only be used under extreme duress or nostalgia. Syndicated feeds bring the Web site to you, and when NewsGator made all its RSS clients free on Wednesday, they suddenly made a top-notch suite with tools for Windows, Mac, mobile, the Web, a podcast manager, and a Microsoft Outlook extension incredibly appealing. And by appealing, I mean you might not be able to imagine feeds the same way afterwards. It's that good.
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