"Yay."
That's one of the colorful and energetic buzzwords that Moo.com, a U.K. company mostly known for its whimsical user-generated business cards, has used to get people excited about its products.
And now, it might well be the grateful word coming out of the mouths of its American customers--who make up about half of the company's sales--because Moo.com has finally decided to open a U.S. operations center.
Later this year, Moo.com plans to open a U.S. operations center, a move that will allow it to serve its American customers much more quickly.
(Credit: Moo.com)Until now, those of us on the western side of the Atlantic ordering Moo cards, as they're known, have had to wait, sometimes for up to two weeks, to take delivery. That's fine if you don't have any kind of time crunch, but one way that many people use Moo cards is to quickly order up a set to take with them to an event. If, like me and a few people I know, you're not always on top of your to-do list, this often didn't work because the cards wouldn't arrive from Moo's London facility until it was too late.
With the opening of its operations center in Providence, R.I., however, Moo should be able to get cards into U.S. customers' hands much quicker, something that should help keep customers happy and returning again and again.
The decision is also a good sign for Moo--and perhaps for other companies that focus on so-called "people-powered" products--since putting resources into a U.S. expansion shows that it is doing well enough during the recession to warrant crossing the ocean.
The company said it will open the center sometime during the first half of 2009. Until that happens, however, plan well ahead for any kind of Moo cards you might want to order. And if you want some for South by Southwest, which is coming up in less than three weeks, you'd better move fast.
Viral marketing be damned, sometimes time spent searching the depths of the Internet for small, tucked-away items can be fun. Especially when you're rewarded from your efforts.
Web-printing company Moo is running its own Easter egg scavenger hunt in conjunction with several other hip online companies like Etsy, Blurb, Ponoko, and Picnik. People are supposed to hunt down small Easter eggs on the various services and claim them. Moo is also bundling some of the eggs in products sent to customers in the next week. Meanwhile, the company keeps track of who has found what, and awards various prizes from the partnered sites.
In addition to the Easter eggs found online, Moo is also venturing out into the real world (which it calls the "great outdoors") starting on Saturday. Real world eggs will be placed around cities with special codes people can claim, and hints are provided in the form of poems on Moo's blog (complete with rhyming couplets).
I've seen a lot of viral campaigns in my day, including one from Nick.com that was previewed a couple of weeks ago at Adobe's Engage event. None of them really seem to offer much in the way of user benefit--besides the potential of a prize or hidden piece of content that's usually been leaked elsewhere or is too inconsequential to warrant the time and effort spent. In this case, Moo's gone the route of tying together a small band of blogs and services its demographic is likely to enjoy using.
The rules are simple. Finding the hidden mystery eggs may not be, however.
(Credit: Moo Print LTD. )
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