Financial advice takes a turn with the introduction of social networking features to Dow Jones' MarketWatch.com and Cake Financial, a new, entirely user-based investing community.
Just this week MarketWatch added MarketWatch Community, a Beta offshoot where users can post comments, rate articles, and try their hand at market forecasting.
Cake Financial, currently in Alpha, passes over an authoritative analyst voice in favor of a "Social Investing Revolution" allowing users to view the real-time performance of community members with similar profiles. During sign-up, users fill in their investment style, growth goals, history, and education level among other questions. They still build their own networks by adding family and friends, and can create account preferences like an automated stock watchlist.... Read more
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