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September 15, 2008 9:00 PM PDT

GiftGirl now makes group gifting, dating easier

by Josh Lowensohn
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One of my favorite sites, GiftGirl, on Monday night introduced some small but important updates that make it an even more useful tool for unimaginative boyfriends and husbands.

The first big change is that users are now able to make "unlimited" profiles, meaning they can set up virtual gift-giving profiles for multiple ladies at once. Aimed mostly at people who have a friend or family member in addition to their sweetheart, it could also conceivably be set up to help polygamists manage gift giving for multiple partners.

The site now also allows group gift giving, with a shared wishlist that you can collaborate on with others. You can invite friends or family members to view and add on to what you've got on the person's wishlist to help coordinate who is getting what. Still missing, however, is a way to pool your funds together to buy it, although you can use third-party services like Homeslyce, which is technically a competitor but does not offer as focused a set of suggestions like GiftGirl does.

In addition to getting recommendations for gifts you can now manage wishlists and guests in the same place.

(Credit: CNET Networks)

The service still costs $20 a year to subscribe to. That payment goes in part to the editorial curation of the items that change by season and online availability. Since we last checked out the site, it also added a special $200 custom consultation which gives you a one-on-one help session with GiftGirl co-founder Jean Vouté Pratt, although for that kind of money if you were thinking of something under $1,000 you might just want to put that towards the gift.

Related:
Gift Girl helps men avoid blender blunders
Closet Couture gives you a virtual closet with real clothes

November 1, 2007 11:49 AM PDT

Gift Girl helps men avoid blender blunders

by Josh Lowensohn
  • 2 comments

For readers who remember the classic Father of the Bride scene where the wedding is almost called off because the groom bought a blender for the bride-to-be, there's a new service called Gift Girl, which might put an end to such mistakes. The site is designed to help men buy gifts for their female significant others by offering up a small, targeted selection of items for womenfolk, hand picked by the site's creators, one of whom, incidentally, has that newfangled XX chromosome.

Gifts are broken down into basic categories like jewelry, clothing, and "accessories." You can also browse according to the type of woman you're shopping for, a feature the Gift Girl calls "collections." There are 17 collections to choose from including "work and play" and "party and sports attire." My personal favorite is "morning drop-off girl" where the site pulls the cliche/sexist card, saying: "After making breakfasts, packing lunches, and doing drop-offs, it's directly to the gym for this busy girl." Yikes. Other collections offer a hodge-podge of items from the rest of the site's categories, letting the buyer bundle together related items.

Avoid gifting faux pas by searching by price, occasion, or how well you know someone.

(Credit: CNET Networks)

My favorite parts of the site are how it not only breaks down which holidays suit a certain gift, but it also recommends relationship levels where said gift would be appropriate. For example, a pair of standard silver earrings are good for all holidays and relationships, but the diamond and platinum drop earrings are recommended only for long-term girlfriends or wives. This is a very specialized version of tagging, and the site's built-in search even lets you filter items by these specifications. There's also a tag for gifts best given when you've screwed up, and a higher tier for "screwed up (royally)."

The site makes its money by charging members $20 a year. For that price, members get access to the full catalog of listings, which is maintained and updated as site URLs and fashions change. Members also get access to a reminder system that enables users to add important events like birthdays, anniversaries, or other special occasions, and have the site send you a heads-up. Michael Pratt, one of the site's creators, also tells us they're working on getting together a wish-list service and profiles for gift recipients to help buyers figure out what to buy.

Pratt insists his wife is the brains of the operation, who with input from her friends, helps create the directory of items for sale. The two were fed up with other gift-giving services that used affiliate systems or sponsored merchant members and wanted to have full editorial control over what was offered, instead of pushing out things they might not like.

The service reminds me a little bit of MyShape, which Webware reviewed a few months back. That site compiled lists of clothing that would look good on you based on your exact measurements. There's also Gifts.com, which also offers gift collections by using a series of either/or questions based on occasion or personality.

Related: Intellifit and Zafu.

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