Dennis Fong's new startup, Raptr, is a sort of applications-based social network for hard-core gamers.
(Credit: Raptr)SAN FRANCISCO--Dennis Fong is someone who has a lot of street cred in the world of video games. A former world champion in games like Quake and Doom, he's also the founder of XFire, a company that enabled easy instant messaging among gamers that he later sold to Viacom for oodles of money.
Now, he's got a new start-up, known as Raptr, and it seems to have some very influential people rather excited.
I got my first introduction to Raptr Friday at the Startup Showcase at the Game Developers Conference. The session, which was organized by Charles River Ventures' Susan Wu, put five entrepreneurs on the spot to give short presentations about their company. Wu and several industry experts then got the chance to weigh in on each presentation.
Essentially, Raptr is a social network for gamers, but one filled with useful applications--at least for those for whom hard-core gaming is a way of life.
But since there are millions and millions of people like that, the company has an instant and wide market.
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This morning at the Game Developer's Conference here in San Francisco, Alex St. John, the CEO of WildTangent, will announce a new version of the company's gaming software that he hopes will make people think twice about buying a video game console.
Taking a cue from the growing number of casual gamers buying consoles, St. John, who is most famous for helping create Direct X specification for Microsoft, figures that people are itching to get their hands on video games, but that they shouldn't have to buy a proprietary piece of hardware and pricey software titles, or even relegate gaming to one room in the house.
His solution is to take WildTangent's gaming marketplace software and tune it to work on the go, or in the living room on large televisions. The application, called "Orb" (not to be confused with the Orb media-sharing software) is designed to let anyone with a laptop and a gamepad navigate the various games available for play without having to use a keyboard or mouse. St. John notes that a majority of machines that have shipped out in the last year or so can more than handle the graphics capabilities of the Wii and original Xbox, and if users are looking to take part of that software ecosystem, they don't need to buy anything new.
WildTangent's Orb interface has been made friendly for large screens and aging eyes. Instead of paying, users can now opt in to play games for free after sitting through preroll commercials.
(Credit: WildTangent)Orb has also been created from the ground up with a new advertising model that lets home users play titles for free as long as they're willing to sit through a commercial from sponsors that's inserted at the beginning of each gaming session. St. John equates WildTangent's model to that of television programming, noting that advertisers have been more than willing to get on board, whereas users aren't always into shelling out the cash up front to play a game.
Besides advertising, WildTangent runs off a micropayment system similar to what you see on Microsoft's Xbox Live Marketplace with packages of credits that are purchased several at a time instead of an a la cart model. With the new system users don't even have to invest in the micropayments if they're willing to opt in to the advertising in front of each gaming session.
In addition to the new software, Orb will be launching with developer support to get various titles into the marketplace. The two being announced today are Sierra Online and THQ. St. John says other developers will likely want to join up to place their games on Orb in time for software that's slated for release in April.
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