Webware

One of New York's most talked about tech start-ups these days is undoubtedly Etsy, the Brooklyn-based online marketplace for buying and selling handmade goods. And it's continuing to generate headlines: co-founder Robert Kalin announced in a blog post Wednesday that the company has picked up an impressive $27 million in Series D financing.

The venture funding comes from existing investors Union Square Ventures and Hubert Burda Media, as well as Accel Partners' Jim Breyer, who will take on a seat on Etsy's board of directors.

Etsy is "almost break-even" when it comes to profits, Kalin admitted in his blog post, but it does have 650,000 registered users, 120,000 of whom are classified as "sellers." The company employs about 50 people, and last year opened the Etsy Labs community space in a converted industrial space in Brooklyn.

With the new financing, the company hopes to achieve a laundry list of goals: expand beyond the U.S. dollar and the English language, improve its search and checkout technology, ensure that it can pay its employees fairly, keep its servers running, and have a "cushion" to ensure stability through current economic woes.

It's as much a social mission as an economic one, Kalin wrote. "Throughout the myriad challenges since we launched the Web site, we have worked day and night to see things through. We're in this for the long haul," he said. "We believe that the world cannot keep consuming the way it does now, and that buying handmade is part of the solution."

When thinking of knitting and crocheting, one doesn't often associate it with social networking Web sites. Despite being a solitary activity, knitting is also a social event and a chance for people to get together and share tips, projects, and chatter--also known as the "stitch and bitch." Ravelry is a new site for knitters and crocheters that's taking that online, and adding an interesting Web spin with project management, and the creation of a massive directory of user shared patterns. The end result is a social network that doubles as a place to find new projects and talk to others who have done them.

The service is set up to give everyone their own social profiles, including a blog that can be slurped from your existing site. There are also themed groups, with shared project and yarn pools, and private forums. Interestingly enough, instead of grouping "neighbors" by geographical region, Ravelry instead chooses to group people together by the projects they're working on.

The real draw, however, is the "stash," which is a place to document whatever yarns or fibers you own. Just take pictures of it, upload, and tag them. It then resides in your stash, until you've used it (which then goes into your "used" pile). The hope is that Ravelry users will keep their stashes up to date, letting other users ping them to purchase or swap the yarn, or ask questions.

According to CNET's resident knitting expert, and published author Jennifer Stafford, the stash actually helps to solve a real world problem in the crafts community--dyeing. Each lot of yarn has its own unique color, and if you somehow can't get more of a certain color later on, you're pretty much out of luck. Assuming people have tagged their stashes correctly, you might be able to pick up that oh-so-important missing piece of your project.

Ravelry is still in its private beta testing phase and is whittling down its waiting list of over 17k users by inviting about 500 new ones a day. You can sign up for it here.

Note: This post has been changed since its original publish to correct inaccuracies about the neighbors and patterns features, and to specify terminology about what's in the stash.

Each project gets its own page where the creator can blog about the experience, and share tips and pictures.

(Credit: CNET Networks)

For DIY nuts out there, the Web is a source of plentiful project ideas and guides. It's also the home of a handful of paper craft projects, the kind you can print out and put together with a little bit of glue and ingenuity. A new, and really neat one got sent our way this weekend. It's called Paper Critters, and it's a Web-based creation tool for making your own desk art in the form of a boxlike creature. You can edit all five sides of it using a simple drag-and-drop editor with a variety of stamps and drawing tools. There's also a custom stamp that lets you use an image from your hard drive.

When finished putting everything together, there are several ways to share you work, including a printout feature that comes complete with step-by-step instructions. There's an e-mail tool and a permalink to send to others on your usual e-mail client, or via IM. My favorite is the embed code, which lets you drop it into a blog or Web site.

Once a critter has been shared, it goes into a group collective called "The Colony." From there, anyone can give it a look and add it to their favorites list. There's also a section for user comments. The real killer application is being able to edit other peoples' work and customize it. While this won't be reflected on their original, if you see something someone else has made, you can print it out yourself, or make alterations.

I've embedded an example of a 3-D Paper Critter. I've also been told by creator JR Fabito that a Facebook Application could be on the way. If you're into these kinds of projects, there are countless blogs dedicated to chronicling Web-syndicated paper crafts. Two of my favorites are Paper Forest and PaperKraft.net--both offer some serious eye candy and links to other projects.

Disclosure: Paper Critters creator JR Fabito is an ex-CNET employee and one of the designers of Webware.com.

Put together your own eccentric paper doll with Paper Critters. This one was designed with a Space Invaders motif.

(Credit: CNET Networks)

Some Web 2.0 concepts don't make sense to people unless you break it down to them in ways they can understand. We do our best with our Newbie Guides for things like Twitter, Flickr, Google Reader, and Facebook. Along similar lines comes a video about Del.icio.us, and social bookmarking in general, from Common Craft--a consulting company that does Web videos. This may be viral marketing, but it's very well executed and a joy to watch. I'd hire these guys for my start-up video.

[via Digital Inspiration and DownloadSquad]