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Google has cut the price to store photos at its Picasa Web Albums site by a factor of eight.

The photo-sharing site offers 1GB of photo and video storage for free, but now going beyond that limit costs less. The options now range from $5 a year for 20GB to $4,096 a year for a whopping 16 terabytes.

"Today we're dramatically lowering our prices to make extra storage even more affordable. You can now buy 20GB for only $5 a year--that's twice as much storage for a quarter of the old price, and enough space for more than 10,000 full resolution pictures taken with a five megapixel camera. Since most people have less than 10GB of photos, chances are you can now save all your memories online for a year for the cost of a triple mocha," programmer Elvin Lee said in a blog post Tuesday.

A lot of us have well over 5 megapixels per shot to contend with, but it's still interesting. When Google introduced the option to pay for extra storage in 2007, it cost $20 a year for 6GB.

The move is the latest to indicate that Picasa, although not a high-priority Google project like Chrome or search, does have a pulse. Last year, it added face recognition to the Web site and followed suit this year with the free Picasa photo editing software the company offers. And in March, Google started adding advertisements to the Picasa site.

Picasa is gradually getting more sophisticated, but as far as I can tell it has yet to dethrone Yahoo's Flickr as a preferred hub of at the center of a lot of photography activity on the Web. Picasa is fine for sharing snapshots with the family, but it's not really the place to join groups, chat on forums, and discover what the photography world is up to.

Picasa's more modest scope isn't a problem--plenty of people just want to share some photos, after all, and Google generally tries to offer services with broad rather than specific appeal--but Flickr has more vitality in this more social era of photography--at least among its "pro" subscribers who pay $25 a year.

Another interesting comparison is Facebook, with an extraordinary 2 billion photos uploads each month and a well-used system to identify who's in a photo that Flickr only just began offering. While Facebook has a strong social angle, though, it cuts down photos to a lower resolution and really is more a place for sharing snapshots than for digging into the world of photography.

Picasa's price cut raises an interesting prospect for photography enthusiasts, though. If it's going to set its prices to try to match some portion of the dropping prices of hard drives--not just this week, but regularly--it'll gradually become a more appealing place to back up photos in the cloud. Of course, like Flickr, it's chiefly for JPEG files, not the larger and more awkward raw files serious photographers often use. But even a JPEG backup is useful, especially with synchronization tools built into the Picasa software.

Paying Google $256 per year for 1TB of Picasa storage space is getting in the vicinity of the $100 price or so a 1TB external hard drive costs. Of course you only have to pay once for the hard drive, and even a slow USB hard drive is faster to access than photos on the Net, but Google's price includes backup and some assurance that you'll still have your photos if someone steals your laptop or your hard drive fails. Plus, of course, you get to share your photos.

A big gap here is support for raw files, something that SmugMug offers in its Amazon Web Services-based SmugVault. But that costs 22 cents per gigabyte per month, a price that rapidly gets steep when you consider how fast a modern SLR can fill up a 4GB flash memory card. SmugMug, a subscription-only site, caters to the serious set, though.

It's been said that information technology is a fashion industry--that we just keep following the latest hype and fads. Oracle CEO Larry Ellison last year referred to cloud computing this way.

Ellison loves this dig, and he uses it least once every technology generation. He's not alone. I, however, disagree with the entire curmudgeon corps' "It's just hype!" attitude.

While it's true that we in IT have our fashions, just like any field of human endeavor, we're generally pretty practical. It's hard to see either IT's executives or its technicians as highly subject to the whims of style or flights of fancy. The truth is closer to the notion that we're an evolving industry--one constantly struggling to find better ways.

It's not easy to grapple with the fantastic, relentless progress afforded by Moore's Law (on the supply side), nor the constant demand for more capacity, capability, and integration (on the demand side).

In a few short decades, IT has undergone a massive shift from an engineering-oriented support role to driving the beating heart of the global economy. IT is now central to large swaths of all human activity.

As new technologies and strategies come online--whether network computing, open source, agile development, service-oriented architecture (SOA), cloud computing, virtualization, or whatever--we seek to employ them to improve our outcomes.

There's always a bit of experimentation and a bit of hype involved in the early days. Indeed, without that willingness to "try it out" and a strong shot of enthusiasm on the side, we wouldn't be advancing as well as we are. That's not just hype you're hearing; it's also the will to progress. And for the most part, the recipe works.

Most of the major new approaches touted over the past few decades have become workaday parts of the IT landscape. Most apps, for example, are now "client-server" in design. Linux and other open-source engines run much of the Internet. SOA is how enterprise IT is designed.

The same Web services that Ellison derided years ago now underpin much of e-commerce, as well as high-interactivity Web 2.0 services such as Google Maps. And virtualization and orchestration--frequently discounted at the top of this decade--are now fundamentally changing how data centers are operated.

Indeed, when one of these previously experimental, previously hyped approaches recede from view, it's usually not because they've failed but because they've succeeded so well that we don't need to talk about them anymore. They've been burned into the way we do IT.

Each wave of technology builds on the last, incorporating its best parts, weeding out what didn't work, and often re-emphasizing themes that had appeared years before but weren't quite workable at that time--though often using different names. The utility computing, grid, and application service providers of years past, for example, have become the software as a service (SaaS, or more generally, ITaaS) and cloud computing of today.

So when something new comes your way--a new approach, a new strategy, a new way of looking at or doing IT--by all means, be skeptical. Try it out in careful, measured ways. But do try it out--and have enthusiasm for those new things. That's how we advance.

(Credit: IBM)

IBM on Wednesday announced a program designed to help educators and students pursue cloud-computing initiatives and better take advantage of collaboration technology in their studies.

The IBM Cloud Academy, announced at the Educause annual conference, includes a global roster of educational institutions as initial participants. Educause is a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology.

IBM will provide the cloud-based infrastructure for the program, with some basic collaboration tools available at the outset. IBM's LotusLive service provides the basis for the new offering. Participants will immediately be able to do some very basic tactical functions on the new system:

• Create working groups on areas of interest to the education industry
• "Jam" on new innovations for clouds in education-related areas with IBM developers
• Work jointly on technical projects across institutions
• Share research findings and exchange new research ideas

Shared research across universities and other higher-learning institutions remains a vital part of technological innovation, but many programs don't have formal tool sets in place. Cloud services are a logical place to run these types of programs, especially as international groups need immediate access to data from their partners.

Expanding its cloud-computing storage services to a higher level, Amazon.com unveiled a new option called Amazon RDS for companies that want to store information in a database on the other side of the Internet.

The suite of Amazon Web Services (AWS) already included a database option called SimpleDB, a basic database with its own interface standard for storing data and retrieving it. The Amazon Relational Database Service, in contrast, uses a more standard database interface, embodied in this case in an online implementation of the open-source MySQL software, the company said Monday.

"With Amazon RDS, you get full native access to a MySQL database," specifically, version 5.1 of the Sun Microsystems technology, the company said on its Amazon RDS site. "This means Amazon RDS works with your existing tools, applications, and drivers. You can port an existing database to Amazon RDS without changing a line of code--just point your tools or applications at your Amazon RDS DB instance, and you are ready to go."

Amazon raised minimized hassle and increased flexibility as reasons to use the service, which is currently in beta testing.

"Every hour that you don't spend fiddling with hardware, tracing cables, installing operating systems, or managing databases is an hour that you can spend on the unique and value-added aspects of your application," Jeff Barr, the company's Web services evangelist, said in a blog post. "I should point out that RDS enables a lot of really enticing development and test scenarios. You can set up a separate database instance for each developer on a project without making a big investment in hardware."

With its years-long effort, the Net retailer has built Amazon Web Services into a formidable presence in the information technology world. Competitors include Google App Engine, a computing foundation that can run Java or Python programs on Google's own BigTable database technology, and Microsoft's Azure, which is set to offer access to Windows servers in the cloud when it formally launches in November.

One potentially interesting rival is Oracle, already a giant in the database market and, if it can overcome European regulatory concerns, the future owner of MySQL assets. Because MySQL is open-source software, though, anyone may use and modify it, even without its copyright holders' permission.

The biggest competitor to this model is doing things the old way, with companies running their own computing infrastructure. Cloud computing poses security and trust issues for many companies considering whether to put their data and business applications on somebody else's computer systems. But researchers such as Gartner, an influential but not radical analyst firm, now recommend that companies look seriously at cloud computing.

Amazon is working on greater robustness for Amazon RDS. It offers automated backup, and it later plans to offer a "high-availability" option at no extra charge, with which customers can create a separate instance of a database in a different geographic region.

As with all services on AWS, Amazon RDS is priced on an as-used basis--with per-hour charges according to the server memory requirements of the database: 11 cents per hour for a small database of 1.7GB of RAM; 44 cents for large, or 7.5GB; 88 cents for extra-large, or 15GB; $1.55 for double extra-large, or 34GB; and $3.10 for quadruple extra-large, or 68GB. There also are charges for the size of data stored, the number of input-output requests, the amount of data written to the database, and the amount of data read from the database.

With all the hubbub about Snow Leopard and Windows 7, there's another operating system out there you may not have noticed that's getting a significant update: Ubuntu Linux.

Ubuntu backer Canonical plans to release its "Karmic Koala" version on Thursday, and both the desktop and server versions of the open-source operating system take significant steps toward cloud computing. The concept of moving work away from the computer in front of you and into the network does have some merit, but cloud computing is today's fashionable buzzword, and Canonical Chief Executive Mark Shuttleworth is sensitive to its overuse.

Canonical CEO Mark Shuttleworth speaking at the Intel Developer Forum

(Credit: Stephen Shankland/CNET)

"What frustrates me is the term 'cloud' has come to mean anything with an Internet connection, including some stuff that really looks familiar like internal IT," said Shuttleworth in an interview. It's fair to say that in Ubuntu's case, though, it's not a stretch.

Built into the server version of Ubuntu 9.10 is Ubuntu Enterprise Cloud, technology built atop the Eucalyptus software package. Amazon Web Services (AWS), a collection of computing infrastructure accessible over the Net on a pay-as-you-go basis, is among today's most significant cloud-computing efforts, and Eucalyptus implements many of its functions so companies can build their own "private clouds" using the same services.

And in the desktop version of Ubuntu, the cloud connection is a service called Ubuntu One, which lets Ubuntu users synchronize files stored on different machines and back them up on the central service. Storage space of 2GB is free, and 50GB costs $10 per month.

The Ubuntu software itself is free; Canonical sells Ubuntu support services.

This week we are covering the dangers of cloud computing. Get it? With the major loss of consumer data for the Sidekick smartphone users--the Sidekick is made by Danger, a Microsoft company--the whole idea of "cloud" safety has been brought front and center for consumers.

Businesses, likewise, are wondering if they are exposed to similar risks when they put their apps and data in the cloud.

Can we trust the cloud?

Our guests to discuss this topic are CNET senior writer Stephen Shankland and Christofer Hoff, author of the Rational Survivability blog, which is about this very topic. Hoff is director of cloud and emerging solutions at Cisco System and thus has a vested interest in keeping the cloud safe and profitable.

Listen now: Download today's podcast

Reporters' Roundtable #7: The dangers of the cloud ... Read more

Gartner analyst David Cearley

(Credit: Stephen Shankland/CNET)

ORLANDO, Fla.--Cloud computing isn't going to be vapor much longer, Gartner said Tuesday.

The general idea--shared computing services accessible over the Internet that can expand or contract on demand--topped Gartner's list of the 10 top technologies that information technology personnel need to plan for. It's complicated, poses security risks, and computing technology companies are latching onto the buzzword in droves, but the phenomenon should be taken seriously, said analyst Dave Cearley here at the Gartner Symposium.

Gartner's top trends to watch.

(Credit: Gartner)

Specifically, companies should figure out what cloud services might give them value, how to write applications that run on cloud services, and whether they should build their own private clouds that use Internet-style networking technology within a company's firewall.

Cloud computing takes several forms, from the nuts and bolts of Amazon Web Services to the more finished foundation of Google App Engine to the full-on application of Salesforce.com. Companies should figure out what if any of those approaches are most suited to their challenges, Gartner said.

Gartner analyst Carl Claunch

(Credit: Stephen Shankland/CNET)

The advice came as part of a talk on top trends coming in 2010 that companies should incorporate into their strategic planning, if not necessarily their own computer systems. The full list of 10: 1. cloud computing; 2. advanced analytics; 3. client computing; 4. IT for green; 5. reshaping the data center; 6. social computing; 7. security--activity monitoring; 8. flash memory; 9. virtualization for availability; and 10. mobile applications.

Second on the list is virtualization--not just in the broad sense of technology that lets a single computer run multiple operating systems simultaneously, where it's become a fixture in data centers, but as a means to keep computing services up and running despite computer failures, said analyst Carl Claunch.

Virtual machines can be moved from one physical machine to another today. Later, by keeping two machines tightly synchronized, a failure in a primary machine can be eased over rapidly by moving the active service to the backup machine, Claunch said.

"We should start seeing this roll out in the next year or two from vendors," he said.

The Gartner hype cycle takes on the PC.

(Credit: Gartner)

For PCs, virtualization is arriving, too.

"Think of applications in bubbles," Cearley said. "They can run on client devices or up on a server," with virtualization providing the encapsulation technology to move the work around. The official corporate computing environment can run side by side with employees' home computing environment.

That, along with cloud computing, enables more freedom for people using PCs.

"We're looking at a time when the specific operating system and device options matter a lot less," Cearley said. "You could use a home PC or a Macintosh with a managed corporate image running on that particular device...We see more companies providing a stipend (for) employee-owned PCs."

Make your data center modular.

(Credit: Screenshot by Stephen Shankland/CNET)

Another idea: modular data centers. You don't have set up your IT gear in storage containers, but do divide them into pods that each have their own computing, power, and cooling, Claunch said. That makes it easier to pay as you go, to adapt to new technologies, and to increase energy efficiency by partitioning hot hardware from cooler hardware.

Green IT is important--and changing in its nature. It's not just a matter of buying efficient computers, but also of using computers to increase the efficiency of other parts of the business, Cearley said. For example, analytics can improve the efficiency of transportation of goods.

Next comes applications for mobile devices. "That has great potential for creating different experience or stickiness for your customers," Cearley said.

And mobile x86 processors from Intel and AMD could make software development easier, too, he added.

Social networking will happen internally and externally.

(Credit: Gartner)

Social-networking applications, broadly defined, also should be on company radar screens. The technology can take the form of internal corporate social networks, interactions with customers, and use of public services such as Facebook and Twitter.

Companies need to get a handle on what's going on--and potentially business purposes such as understanding how the corporate brand is perceived.

"Social network analysis will be moving from a somewhat arcane discipline to a much more mainstream component of your social computing strategy," Cearley said.

The iron mountain

(Credit: Iron Mountain)

Iron Mountain, a longtime provider of physical- and digital-records management, on Wednesday announced a cloud storage API that enables developers to take advantage of Iron Mountain's off-site storage facilities.

Despite the recent issues related to T-Mobile/Danger/Microsoft's data loss, cloud-based storage is not only here to stay, it's a good use case for organizations that don't have the internal processes or means to deal with off-site data management.

And while you can never know all of the things that can go wrong with your data (meaning that no one would have expected Danger to lose the T-Mobile data), established vendors like Iron Mountain have not only the customer base to support their abilities but also the processes to support customers effectively.

Iron Mountain's cloud storage application programming interface is the next evolutionary step beyond a cloud NAS (network-attached storage) that we've seen from providers like Mozy and others. The cloud storage API is similar in function to Amazon's Simple Storage Service interfaces, enabling developers to access data using restful interactions.

If recent research is any indication, Amazon.com and Google are winning the cloud game.

Evans Data on Tuesday released a report (registration required) on how developers perceive cloud service providers related to cloud services offerings, including their completeness and the companies' ability to execute on the vision.

Janel Garvin, the founder of Evans Data and the author of the report, provides excellent insight into the current state of the market and how quickly things could change, if certain large vendors (notably AT&T and Microsoft) got their acts together more quickly.

Given their robust services, it isn't surprising that Amazon and Google top the list. And although IBM, VMware, and Microsoft trail, each offers important components of cloud infrastructure.