Once you're lucky, twice you're good? So went the title of a recent book about Web 2.0 entrepreneurs. Pretty soon, we may have an idea whether it applies to Caterina Fake.
Fake, the co-founder of Flickr, announced on her blog Friday afternoon that her new start-up, Hunch, is sending out invitations to try the service, now in beta test.
What is it? I'll hand the reins over to Fake and let her explain:
Look. Decision-making is difficult, and decisions have to be made constantly. What should I be for Halloween? Do I need a Porsche? Does my hipster facial hair make me look stupid? Is Phoenix a good place to retire? Whom should I vote for? What toe ring should I buy?
It's dark and lonely work. Coin-flipping, I Ching consultation, closing your eyes and jumping, postponing the inevitable, Rock-Paper-Scissors, and asking your sister are all time-honored means of coming to a decision--and yet we think there's room for one more: Hunch.
Hunch is a decision-making site, customized for you. Which means Hunch gets to know you, then asks you 10 questions about a topic (usually fewer!), and provides a result--a hunch, if you will. It gives you results it wouldn't give other people.
Will it fly? Who knows, but in the midst of this miserable economic depression, there probably are lots of people out there who feel as if they don't have a clue anymore.
Flickr co-founder Caterina Fake, who left the Yahoo-acquired company in June, has a new gig. She posted on her blog on Wednesday that she'll be joining a stealthy New York-based start-up, Hunch, as "Chief Product Officer, board member, and resident Facebook app skeptic."
So what is Hunch? That's under the radar, but we're hearing from a well-placed source that it's a recommendation engine that uses "collective crowd intelligence." That doesn't sound too original, but our source hinted that the technology behind it is pretty top-notch. It's still under development, but when Hunch is finished, it will presumably be able to provide recommendations on just about anything or everything. (Hence the name "Hunch.")
What Fake did say: that she won't be relocating to New York, but will spend a lot of time there; that her husband and Flickr co-founder Stewart Butterfield isn't involved; that Hunch invites will start to go out in the fall; and that she still doesn't find much time to sleep.
In early February, in the midst of Microsoft's surprise bid to acquire Yahoo, I wrote about Yahoo's Flickr Video coming soon. It's been a long time coming. I first asked Flickr co-founder Caterina Fake about a Flickr video service in December 2005.
Stewart Butterfield
After spending a few hours at the Flickr fourth anniversary party in San Francisco on Saturday night, the "coming soon" line was uttered by various Yahoo people, including Flickr co-founder Stewart Butterfield. Upon further investigation, it appears that "coming soon" means that Flickr Video will debut in beta next month.
Flickr, which was acquired by Yahoo in March 2005, defined the concept of photo sharing, but has been slow to extend the service into the video world. In the meantime, Google's YouTube has become the primary destination for video sharing, capturing one out of every three of the online videos in the U.S., according to comScore Media Metrix. Fox Interactive Media (MySpace) accounted for 6 percent of the nearly 10 billion videos viewed online in the U.S. in January. Yahoo sites, Yahoo Video, claimed 3.2 percent of video viewing.
Kaku Srivastava
Flickr Video will not replace Yahoo Video, unlike Yahoo Photos, which was folded into Flickr. The audience for Flickr is different, Kakul Srivastava, director of product management at Flickr, told me. She used the term "authenticity" to convey the esprit de corps of the Flickr photo community, which numbers more than 23 million contributors.
Flickr has been a pure photo site since its inception. Adding video into the mix has to be done in a way acceptable to the community. In other words, launching a Video service primarily to compete more with YouTube would turn the community off. It has to appeal, in an "authentic" way, to the Flickr community.
While YouTube has a large share of market, video is growing fast on the Web. The problem for Yahoo is that many Flickr members, like myself, have gone to other places to share videos. Winning them back is going to be a challenge. We'll find out next month if all the time spent figuring out how to bring video to Flickr has been worthwhile.
See also: TechCrunch.
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