Don't like something about an app? Don't just sit there--pitch a fit.
(Credit: CNET)Want great software for your mobile phone? Keep up the complaints. That was the message at a Tuesday session of the BlackBerry Developer Conference here in San Francisco aimed at developers. But it's a dictum that applies to all smartphone owners.
In the symbiotic relationship between the application developer and the user, a well-placed critique is key to a good programmer improving their mobile application. The motto of the squeakiest wheel getting the most grease may seem obvious, but the importance of user feedback becomes even clearer when articulated in dollar signs and numbers.
A single-star rating for an application on a review site or storefront can severely limit its chances of getting downloaded, and therefore of making money.
"This is the curse of the one-star," said session speaker Stephen King (not that Stephen King), CEO of app testing company Mob4Hire.
His company's research suggests that the bulk of users feel comfortable downloading new mobile software that gets four stars or above. With 69 percent of people discovering apps based on rankings, reviews, and friend recommendations, and the mobile app industry growing 26 percent year over year, according to Juniper Research, there's real money to be made or lost. Addressing peoples' complaints isn't just a best business practice; it may directly affect the bottom line.
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(Credit:
Xobni)
A few months ago, e-mail search app Xobni told us they were creating a version for BlackBerry. At the BlackBerry Developer Conference in San Francisco on Monday, we got a look at it.
Xobni on the Windows PC is an Outlook add-on that quickly finds e-mail messages and attachments. On BlackBerry, Xobni will integrate with your e-mail account, where it will extract addresses, phone numbers, and social networking details to automatically create a secondary address book for your phone. You'll be able to use Xobni for BlackBerry to quickly find contacts--including those you have not physically added to the native address book yourself. That expanded address book goes for everyone who has ever sent you an e-mail, been cc'd in an e-mail, or even mentioned in a message.
With the premium Xobni Plus Outlook add-on, you can access this secondary address book by typing into the Compose field. Integration isn't quite so tight in BlackBerry. On the Bold, Tour, and new Curve 8900s, you'll access contacts by flicking up on the track pad to get to to the stylized Xobni address book.
Then search by a contact's name, domain name, or by a keyword to speedily find the person you're looking for. As with Xobni on the desktop, you'll be able to send your calendar availability to a contact, get Facebook to supply contacts' Xobni profile picture, and view Twitter feeds and LinkedIn and Hoovers information from the BlackBerry.
In creating its own address book--instead of adding contacts to the native address book--Xobni makes a statement. Unlike Gwabbit, which adds the information from a signature block into a new record, Xobni finds e-mails and phone numbers anywhere in the message. Besides that, Xobni CEO Jeff Bonforte believes that inserting contacts into your native address book means "you've already lost the battle." Instead of adding contacts one-by-one, Xobni builds you a social roster behind-the-scenes, and adds social networking plug-ins in the process.
As far as time lines go, Xobni is looking at a closed alpha release sometime in December. Bonforte expects a beta early next year, and the final release a few months after that. The pricing model is still undecided.
Xobni for BlackBerry will first be available on the Bold, Tour, and Curve 8900. Storm users will have to wait a little longer.
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