Google ventured into new territory on Monday with the launch of a new URL-shortening service it's calling Goo.gl.
Unlike some existing and high-profile shorteners such as TinyURL and Bit.ly, Goo.gl is not a general-purpose link shrinker that users can access by going to a standalone site. Instead, it's been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.
The feature goes hand in hand with the launch of a share button for the Google toolbar that lets users share whatever page they're on with a number of social services. As for its integration with FeedBurner, Google now provides feed owners with a way to automatically publish certain posts directly to Twitter, which will again help keep the number of characters to a minimum.
Google says the shortening service is both fast and stable. The company has also placed the same security measures that go into its search index to block pages that may contain malware or phishing schemes.
In an introductory post on its official blog, Google said that it may eventually roll out the service as a standalone site, but that for now it's being built into Google products. Such a feature would likely allow third party sites to build Goo.gl link shortening into their own products. In the meantime, other Google properties that could certainly benefit from having link shortening built-in include YouTube, Maps, Reader, and Blogger--many of which have integrated sharing features.
Update 2 p.m. PST: As we should have mentioned before, .gl is the top-level domain for Greenland. Also, Google's launch comes on the heels of Facebook having quietly launched its own URL-shortening service called FB.me. Heading there in your browser simply takes you to Facebook's home page, whereas sharing links through Facebook's mobile site will shorten them for you using a shortened FB.me URL. More on that as soon as Facebook publicly acknowledges its existence.
Visitors of Goo.gl get this page, which tells them what the service does, although will not let just anyone create shortened URLs. Instead, Google is allowing use of its service through its own products.
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Google on Tuesday added a small but welcomed feature to its Reader service: favicons. These are the little square icons provided by sites that show up both in your address bar and open tabs (in most browsers at least). Google Reader users can now opt in to see them in their feed source list, where previously, feeds just showed up as little blue RSS signal logos. According to Google it was the top requested feature from Google Reader's product ideas mini-site.
In many ways favicons are a logical step in simplifying the feed reading process, since you can now find a particular feed in a long list of sites without even looking at the names. This is especially important since Reader displays feeds out of alphabetical order. However, some might find it to be sensory overload; luckily there's a quick toggle to turn them on and off right form the subscriptions list.
Google's choice of where to put the favicons is a tad strange though. For now, they exist only in the source subscriptions page, and not on the article pages where most of the reading is done. This is most apparent when cruising down a list of mixed items from various sites where users will still have to rely on the site names to identify where the content is coming from.
Also worth noting is that users of the Better GReader Firefox extension by Gina Trapani (formerly of blog Lifehacker) has long had an option to add site favicons to Google Reader's interface.
A bland list of blue feed icons in Google Reader gets the favicon treatment, an optional feature that can be turned on and off.
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Google on Tuesday announced that its similar-images feature is now a standard part of the company's image search technology.
The feature was originally launched in late April, alongside the visual-news timeline, as a way for users to find images that share certain visual similarities with those in Google Images search results. This means that you could do a search for "ice cube" and very quickly fork out Google's results between images of the frozen chunks of water and the popular West Coast rapper, all without having to change your original search term.
Which 'ice cube' did you mean? Google's image search can now offer suggestions for images that may be similar.
(Credit: Screenshot by Josh Lowensohn/CNET)Google continues to host a dedicated Similar Images search page that provides identical results to what's now found in the standard version of Google Images search. This is likely to remain, as has been the case for sites of other Google Labs graduates, such as Google Transit (now a part of Maps) and Google Suggest.
Google has also created a standalone Google Product Ideas page to grab user feedback for other features or changes to the image search service. This operates the same way as other product idea pages by letting users suggest new ideas to Google's engineers, as well as giving others the chance to vote ideas up or down.
Google on Monday will begin giving users a new way to use their existing mobile phone number with parts of its Google Voice service.
No, it's not a full number port, which the company still says is coming and will eventually allow things like call screening, conference calling, or listening into a call before picking up--all with your existing number. Instead, Google is taking advantage of conditional call forwarding to let users send unanswered calls to Google's voice-mail service in place of the one provided by a user's carrier.
Once sent to Google, those voice messages are transcribed, then made available for playback and review online, or as an SMS message. Users can also take advantage of Google Voice's customized greeting service to give callers a different voice-mail greeting depending on what number they're calling from.
Google Voice users can now choose to use their own number, or take one of Google's.
(Credit: Google/CNET)In order to use the new service, a one-time setup is required, which has both new and existing Google Voice users walk through a wizard that asks for their mobile number and what carrier they're on. It then offers up the special numeric code they have to dial to enable conditional forwarding from their handset to Google Voice.
For users who have a Google Voice number in the same account as their existing mobile phone number, it will be business as usual; Google Voice's voice-mail section will denote which number it was from. Google Voice's senior product manager, Vincent Paquet, explained to me that this system has been designed so users don't have to make any tough choices about which number they want to use. It will also allow users to sign up to Google Voice without having to register a new number.
Smartphone users with visual voice-mail services (such as the iPhone) may find that these extra features aren't enough to warrant making the switch. However, users with older handsets are likely to find Google's offer enticing since it enables them to manage voice-mails both from their phone and on the Web.
The deal is made even sweeter by the fact that all major U.S. carriers are on board, Paquet says. This may come as a surprise to some, considering that just last month, Google, Apple, and AT&T clashed quite publicly over the rejection of Google's Voice application from Apple's App Store in July. But with this new service, Google is merely playing by each carrier's rules, using a feature that's long been available as a way for users to pass on calls they cannot take. There's also some serious potential for carriers to generate extra income in SMS fees for transcribed voice-mail messages that users would have otherwise spent just a minute or so listening to from their phones.
Google Voice remains in private beta, although earlier this month Google began putting invites into the in-boxes of its users, allowing them to invite their friends.
Google Docs has long let users share documents between one another, but folders--a feature Google begrudgingly added to Docs back in mid-2007, have largely been left out of the picture.
That changed on Monday, as users are now able to share entire folders of documents, spreadsheets, and presentations with other people.
The benefit here is that the permissions settings for a shared folder controls the individual file permissions of all the documents inside of it, meaning that you don't have to go through and change each document's viewing permissions one at a time. It's also an easy way to start working on a document, then share it with a select group of individuals without having to remember to invite them in the first place.
Users can now share entire folders with groups of other users.
(Credit: CNET)Google says this was one of the most requested features from its users, as voted on at its product ideas voting page. Google has also used this feedback for guidance in upgrading its Docs file uploader to accept multiple files at once.
Just as users are able to do in Gmail, the Docs uploader now lets users pick multiple files from their hard drive, then see how far along each upload is. The new process makes it much easier for new users to move entire folders into Google's cloud, which could be handy if--or, rather, when--Google decides to open up Docs to more file types.
Docs users can now upload multiple files at once, making it much easier to simply dump an entire folder from a hard drive into Google's cloud.
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Roughly a year after rolling out facial recognition on its Picasa Web Albums site, Google on Tuesday is introducing an updated version of its Picasa software (for Windows | Mac) that can recognize faces in photos stored on users' computers.
Just as it does on the Web, Picasa scans your photos for faces, then groups together photos of specific people. It's then your job to tell it who they are as well as confirm its guesses. If someone you're tagging is in your Google address book, you can also look them up very quickly with auto-complete. Otherwise, Google gives you the option to add them as someone new; this information then gets synced back up your Google address book.
Picasa's software can now scan for faces, and offer up recommendations of people it thinks are your contacts.
(Credit: CNET)The system worked very well for me, but it was slow going. I had to leave the program running overnight for it to finish processing my 3,700 or so photos for faces. It also had my processor humming, since it was doing all the work on my machine instead of Google's giant server farm.
That's not to say Google hasn't included a few things to help speed up the process. For one, if you've got photos that are both hosted online and on your hard drive--and that have already been scanned for faces, the Picasa software can grab that information and add it to your local library. This saves it from having to scan the same photos twice.
And for photos it thinks contain people you've verified as contacts, it gives you quick "yes" and "no" buttons that can add or reject name tags. Oftentimes, clicking "yes" adds a few more suggestions for photos of that person that the program feels is safe enough to recommend. There's also a way to group accept or group decline its suggestions, which saves time you would have otherwise spent clicking the buttons one at a time.
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Google on Monday announced that it had added nine new languages to its Translate service.
Included in the update (which actually went live early last week) are Afrikaans, Belarusian, Icelandic, Irish, Macedonian, Malay, Swahili, Welsh, and Yiddish. This brings the total number of languages the service is able to translate to 51.
Like other Google Translate updates, these changes will eventually go out to other services where the machine translation is used, including Google Friend Connect, Google Talk, Gmail, and most recently Google Docs. However, the new languages have not shown up on any of those services just yet.
In late June, Google pushed out an alpha version of Persian translating to meet the needs of increased activity around the Iranian presidential elections. The company continues to note that Persian translations, along with some of these latest additions, will not be as precise as translations to and from some more widely used languages; it will take time to get the quality up to the same level as its Spanish, German, and French translations, which were the first to be offered.
Finally, Google adds a way for people to convert one language into Yiddish.
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Google continues to move language translation into more and more of its products. On Thursday, it became a feature of Google Docs, letting anyone do an on-the-spot translation into one of 42 languages.
The new feature, tucked away in a settings menu, has the smarts to automatically detect in which language the original document is written. It then opens the translated version in a new window, allowing you to compare and contrast the two side by side, more easily checking whether the translation has bungled any words or phrasing.
This new version can then either replace the original or be saved as a copy, though Google makes no visual indication in your document source list that its contents are in another language.
Over the last six months, Google has been quite busy adding translation to its other products, including its Gmail and Friend Connect services.
In Gmail's case, users can translate entire messages into one of Google Translate's supported languages; however, this feature must first be enabled in Gmail's Labs settings menu.
The translation implementation in Friend Connect is a little more interesting, as it's able to unify the language on any comment thread, regardless of how many languages in which the user comments are written.
Click to enlarge.
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The new contact manager pops up when you hit the "to" field in Gmail
(Credit: Google)Gmail has long had a feature that automatically suggests and fills out the name of people you've corresponded with. On Tuesday night, the service got a tweak that makes that process easier--it's also likely to be second-nature to Microsoft Outlook users.
Now clicking on the link next to the "to" field pulls up Gmail's contact list manager, where you're able to very quickly sort through your contacts, or anyone you've e-mailed, and pick the ones you want to include in the message. The same goes for removing anyone; you just have to click on their name again and they get removed.
Not readily available when using this new menu is a way to select which of these users you want to add as CC's or BCC's. Outlook does this in the same menu, whereas in Gmail, you have to open up each of those fields in the message, then click to open up the contact manager yet again. Hopefully future versions streamline this process and combine those options into the same UI.
This may seem like a very small feature, but for heavy Gmail users it removes the need to create special lists of contacts they e-mail on a regular basis. Instead, it makes use of regular e-mailing habits and more deeply integrates the short list of people you're communicating with--the same one that's found in Google's contacts manager.
Google has enhanced the task feature that's integrated into Gmail and other Google products to let users share their lists with others. Gmail users can now choose to share an entire task list in a new e-mail message. Doing so transfers all of your tasks including information like due dates, and any tasks that have been completed which show up as being crossed out.
One thing to note is that this only works in Gmail, and not in other places where tasks can be found, including Google Calendar, the mobile version of Gmail, and on iGoogle. Although knowing Google, the e-mailing feature will make its way to each of these places soon enough.
Gmail tasks is the one and only feature to "graduate" from Gmail labs, which is Google's test bed for new and experimental features. The feature was launched in early December of last year, and graduated from labs last month. The rest of the labs-only features, including the 13 that were launched alongside the release of the labs program, continue to require user action to be enabled.
Gmail users can now e-mail a task list to someone else right through the tasks UI.
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