Underexposed

LAS VEGAS--Panasonic's camera group isn't happy with its U.S. market share and is working on a new marketing plan to improve it, executives said Tuesday at a photography show.

Panasonic's video-capable DMC-GH1

(Credit: Stephen Shankland/CNET)

"In looking at the U.S., we have not positioned the Lumix brand to our satisfaction," said Panasonic Executive Vice President Robert Perry at a press event at the Photo Marketing Association show here.

The company has No. 1 digital camera share in France and routinely is first or second in various other areas, but it's working to fix its sales problem in the United States, he said. Specifically, the company has begun a market review, he said.

"Over the coming months, we will see many changes," trying to win the hearts and minds of buyers and trying to fire up the resellers "whom we need to get behind the product and support it and make sure they communicate our value proposition," Perry said.

The iPhone has risen to prominence on Flickr, rivaling most SLRs in popularity. These statistics from Yahoo cover the last 12 months.

(Credit: Yahoo)

The iPhone is the mobile device of choice these days for doing most things that need a network. So it shouldn't be a surprise that the phone has carved out a prominent place on Yahoo's photo-sharing site, Flickr.

The Flickr Camera Finder, Yahoo's statistical counter of camera use among its members, shows that since the arrival of the iPhone 3G model earlier this year, the phone has vaulted not only over all other camera phones, trouncing the Nokia N95 in second place, but also almost all ordinary cameras.

That's a notable accomplishment. I've been watching the Flickr Camera Finder for two years, and that's the first time I recall a camera phone placing so highly. The top ranks have been dominated by SLRs, the camera of choice for many of Flickr's heaviest users.

With the debut of the 3G model, Apple's iPhone surged to a commanding lead among camera phones used at Flickr. These statistics from Yahoo cover the last 12 months.

(Credit: Yahoo)

Right now the iPhone is in a virtual tie with Canon's Rebel XT and Nikon's D80, two SLRs whose popularity is waning with the arrival of newer models from the dominant makers of such cameras. Only Canon's newer Rebel XTi outranks the iPhone.

Though the trajectory is clear, there are caveats. First, Flickr measures popularity on the basis of the number of users who've uploaded a photo on a given day. In other words, the camera used by a person who uploads one photo a day will fare better than one who uploads 100 pictures one day a month. Second, many camera phones don't identify themselves to Flickr, so their use isn't logged. Last, these statistics fluctuate daily, and who knows what kind of anomalous behavior is going on during the holidays.

The total number of photos uploaded from the Rebel XTi is about 51 million, compared with 5.8 million for the iPhone. However, there are nearly 3,000 people uploading daily from their iPhone compared with about 6,500 for the XTi.

My guess is the iPhone's better-than-average network abilities are responsible for the prominence. For the same reason, iPhone users also use Google Maps and other online services more than most mobile device users. The BlackBerry is good at e-mail, but the Internet has other attractions.

What's more interesting is extrapolating from the trend. Certainly the iPhone's image quality doesn't hold a candle to even old point-and-shoots, much less new SLRs, but the phone taps straight into the social features of Flickr--the ability to photographically share with friends and family what's going on in your life, for example. There are innumerable expert photographers at Flickr, but it looks like the yet larger herd of ordinary snapshooters are going to leave them in the dust once liberated with the ability to post pictures at will.

I sent my iPhone photos to Flickr using the site's upload-by-e-mail service (see Yahoo's instructions), but there are several iPhone applications that will do it for you if you prefer. Apple's photo e-mailing software scales photos to 640x480, but I don't mind, given feeble image quality and the unlikelihood that these shots will ever make their way beyond a computer screen.

Canon remained the top dog in the total camera market in 2007, according to IDC.

(Credit: CNET Networks, based on IDC data)

When it comes to the strategically important and fast-growing market of SLR cameras, Canon remained No. 1 worldwide in 2007 but lost share to Nikon, new statistics show.

Canon sold 3.18 million single-lens reflex cameras in 2007 compared with Nikon's 2.98 million, according to a study released Tuesday by market researcher IDC. That represents a 42.7 percent and 40 percent share, respectively, of the 2007 SLR market. It's a much narrower margin for Canon than in 2006, when it had 46.7 percent of the market, compared with Nikon's 33 percent.

Nikon SLR shipments grew at a 71.1 percent rate, much faster than Canon's 29.3 percent rate, IDC said. To be sure, unit shipments don't reflect another important aspect of market share--revenue, which IDC didn't detail. But Nikon released competitive higher-end models, the D3 and D300, in the second half of 2007, so there's plenty of pressure on Canon there, too.

The SLR market is of major importance to camera makers: it's competitive, and the SLR market is far less saturated than the compact camera market, where camera makers are focusing on getting people to buy replacements or multiple models. SLRs offer much faster performance and higher image-quality than compact models, and lenses can be changed for different shooting styles. Thus, photographers have been flocking to SLRs as prices drop.

The overall SLR market surged 41 percent to 7.45 million units, much faster than the 22.7 percent growth to 123.3 million units for compacts, according to the IDC stats.

There, too, Canon faced pressure.

"The larger issue rests on repeat buyers looking for more camera at less of a price in years past," IDC analyst Christopher Chute said, and Canon has been trying to maintain higher average selling prices even as others cut prices.

In the total camera market, Canon's 18.8 percent share of units shipped gave it the top rank. Next in line are Sony with 16 percent, Kodak with 9.6 percent, Samsung with 9 percent, Nikon with 8.4 percent, and Olympus with 8.3 percent.

Panasonic's DMC-TZ5, with a 10X zoom lens in a compact body, is among a bunch of compact cameras introduced Tuesday at PMA, the Photo Marketing Association trade show.

(Credit: Panasonic)

LAS VEGAS--Panasonic is a relative newcomer to the camera business, but the electronics giant outlined strong ambitions for the business Monday.

"We will try our best to achieve 15 percent market share by 2009," Tokihazu Matsumoto, director of the company's digital still camera business unit, said at a news conference at the Photo Marketing Association trade show here. "We aim to become one of the top camera brands in the industry."

The company also is hoping to reach 15 million units globally during the fiscal year, which for Panasonic runs through March 2010.

That's a big step up from the 10 percent share the company said it had for fiscal 2007. To reach its goal, Panasonic said, it hopes for 13 percent share in 2008, Matsumoto said.

Panasonic's goal is "aggressive," given that the digital camera market isn't growing much and most sales are to repeat buyers, said InfoTrends analyst Ed Lee.

"To get to 15 percent means they're going to have to climb over a few manufacturers to get there," Lee said. Specifically, that means Sony, with a market share percentage already in the high teens, and Canon, with market share exceeding 20 percent.

Panasonic is investing to try to realize its ambition, though, he added. "They are putting money behind cameras and imaging as a corporation."

At PMA, Panasonic unveiled several new compact models that put a major emphasis on automation. For example, a feature called Intelligent Exposure divides a scene into 3,000 regions as it's shot and analyzes which are likely to be underexposed. Panasonic's new Venus Engine IV image processor then increases the exposure level in dark regions, Matsumoto said in an interview.

The exposure boost takes place gradually so there aren't edges or visible artifacts, Matsumoto said.

The company also hopes to stand out from the crowd by use of wider-angle lenses to better capture crowd shots. Several new models announced Tuesday sport a 25mm wide-angle lens.

Canon's EOS Rebel XSi goes on sale in April.

(Credit: Canon)

Canon hopes the new EOS Rebel XSi will help it reclaim the top spot in SLR camera market share in 2008 in Japan, according to a report Thursday.

Canon lost the top spot in Japan to Nikon, but the new entry-level Rebel XSi (called the 450D in Europe and the Kiss X2 in Asia) should help the company fight back this year, according to Canon director Masaya Maeda, quoted by Thomson after a Canon press conference.

Canon's ambitions are broader than just Japan and SLRs, though its lead isn't as threatened in other segments. "In 2008, we aim to capture the top market share in Japan as well as globally, in both the compact and SLR camera segments," Thomson quoted Canon president Tsuneji Uchida as saying.

SLR (single-lens reflex) cameras are costlier and bulkier than compact cameras, but they offer higher performance, interchangeable lenses, and other advantages. The market segment is growing faster than compact cameras, too, and once a customer is won, they're more likely to stay loyal because one camera maker's lenses don't work on another's camera bodies.

Canon announced the XSi Wednesday a week before the Photo Marketing Association trade show in Las Vegas. The camera, costing $900 including an image-stabilized kit lens, competes with Nikon's D40 and D40x and, if rumors are anything to go by, an imminent successor called the D60.

Shipments of digital cameras jumped 22 percent in the second quarter compared with the year earlier, and growth for coming months likely will outpace earlier expectations, analyst firm IDC said Thursday.

"IDC expects to raise its forecast for the CY2007 year due to this continued, stronger-than-expected growth," analyst Christopher Chute said in a statement.

Consumers are replacing earlier cameras with new models that stabilize images to counteract camera shake, but more importantly, they're also responding to lower prices, he said.

Canon remained the No. 1 seller, with 26 percent of shipments in the second quarter. Sony was No. 2 with 18 percent share and Kodak No. 3 with 12 percent. Samsung "rocketed to the No. 4 position" with 11 percent, bumping Nikon and others. Nikon, though, "continues to do very well with digital SLRs," Chute said.

Although Kodak took the No. 3 spot, its shipments declined 15 percent, IDC said.